Marketo for People
Connecting your Marketo instance to People, the Infobip customer data platform, lets you synchronize your leads data. This is useful for Infobip products, particularly Moments.
Integration Guide
- Set up authentication
- Map Market data fields to People
Set Up Authentication for People
To enable People to access Marketo, create an API service and a user.
Create a User for Your API Service
The API service enables People to request access to Marketo. Because access is defined by roles, you'll first need to create a role allowing at least:
- Access API. Read-Only Activity – Provides the option to poll tasks and verify credentials
- Access API. Read-Only Lead – Gets leads
With the role in place you can create an API user.
Next, assign permissions to the user.
Next click SEND to finalize new user setup.
Create the API service
In this step you will:
- Create an API service and get the Client ID and the Client Secret for it
- Get the REST URL and identity URL. They are available in the REST API section found in the Web Services section under Integrations.
Add credentials to Infobip
Once you have these values, log into Infobip portal and store them in the Credentials for Marketo.
Map Marketo Data Fields to People
Within the Infobip web interface, follow these steps to map your data fields.
- Navigate to Apps > Integrations.
- On the far right, click the vertical three dots and select Update mapping.
- The left column displays your Marketo fields and the right column displays the fields available in People.