Salesforce Sales Cloud Integration to Sync Audience

Integration between the Infobip platform and Salesforce provides strong grounds for a meaningful relationship with your customers.

One of the foundations of effective and successful communication with customers is the accessibility of user information. You can easily integrate the user data that you have stored in Salesforce with Infobip People. 

Synchronization of your user data between Salesforce and People is continuous, so the latest changes in one system will be mirrored in the other. For example, if a person attribute is changed on one platform, the mapping feature synchronizes the data on the other platform to ensure that they match. Synchronization of your user data is seamless but if there are any inconsistencies in your data, you will be able to resolve them quickly.

You can concentrate on creating and sending messages to the relevant audience without the need to manually import leads or contacts. The audience can be efficiently segmented for campaigns based on different characteristics (attributes) and you will never have to worry about sending a message to the wrong people.

What You Will Need

The main prerequisites for setting up the integration are:

• Infobip account
• A Salesforce user with permissions to edit leads and contacts, API calls, and add connected apps
• API calls must be enabled on the Salesforce side
• Existing users need the Infobip account with the Integrations Manager. Contact your dedicated Account Manager to learn more.

Installation and Configuration

To start integrating Salesforce and People, go to the Exchange marketplace and use the following overall step-by-step guide:

1. Log into Infobip and go to Exchange > All Apps.
2. Find and click on Salesforce for People. Click Add.
3. Select Credentials and add your credentials to allow Salesforce and Infobip platforms to communicate with each other.
4. Choose a Profile sync that you want to use. Each Profile sync component represents the type of data that you want to sync between Salesforce and Infobip.
5. Map the entities and the field mappings. See Mapping entities and fields for integration. 
6. Click Activate to start the flow. 

Use the following instructions for setting up Salesforce access.

Add Salesforce Access Credentials

To allow data access in Salesforce, you need to create a Connected App for OAuth authorization. For more information, see the Create a Connected App instructions in the Salesforce documentation. 

To set up a Connected App, in Salesforce, navigate to the Setup section.

In the left-side menu, use Quick Find to search for App Manager. Select it and click New Connected App in the top right corner.

Compete the basic information and then ensure that you select Enable OAuth Settings.

In the OAuth settings, you need to select scopes for the App and the callback URL that will be used in the OAuth flow.

In the Callback URL field, type these exact values:

• https://app.ipaas.infobip.com/callback/oauth2
• https://portal.infobip.com/exchange/apps/ipaas/salesforce/credentials/oauth2/callback

For the Selected OAuth scopes field, see the Salesforce documentation for the API (Enable OAuth Settings) requirements. In particular, special care must be taken to select at least these two settings:

• Full access (full) - allows access to all data accessible by the logged-in user, and encompasses all other scopes. This option does not return a refresh_token. For that purpose, you need to explicitly request the refresh_token scope.
• Perform requests on your behalf at any time (refresh_token, offline_access) - allows a refresh_token to be returned if you are eligible to receive one. This lets the app interact with the user’s data while the user is offline. The refresh_token scope is synonymous with offline_access.

Press Save to create your connected app for OAuth.

After creating the OAuth App, Salesforce shows a screen summarizing the app details.

Copy the Consumer Key and the Consumer Secret and then go to the Add Credentials page in Infobip.

In the Client ID field, enter the Salesforce Consumer Key. In the Client secret field, enter the Salesforce Consumer Secret.

If you want to connect to a test/sandbox Salesforce instance, click the Sandbox switch to ON. 

Mapping entities and fields for integration

On the Infobip Salesforce integration page, include the information that you want to be a part of this integration. Make sure that this information corresponds both on the Salesforce side and on the Infobip side.

Entities available for mapping in Salesforce:

• Lead – Someone who is not your client yet, but there are chances they might become one.
• Contact – Someone who is your client and you are doing business with them.
• Account - A business entity that is your client. 

Entities available for mapping in People:

• Lead – Person in the Infobip People module whose information has not been confirmed.  
• Customer - A person with confirmed contact information.

In People, you can add or change standard (first and last name, country, city) and custom attributes. In Salesforce, you can edit information about Contacts and Leads.

For successful integration, the mandatory fields must be completed. If some information is missing from the Infobip side (it is not available on the mapping drop-down menu), it can be created on the Configuration page in People. 

After you have completed the mandatory fields and other mapping information, then set up either a one-way or two-way integration.

• One-way sets up an integration from one system to the other only
• Two-way sets up an integration so that the data will be synchronized between Salesforce and Infobip in both directions

Automatic Synchronization of Leads, Contacts, and Person Profiles

Any customer information and profiles that you create will integrate between Salesforce and Infobip, either within bulk integrations or each time you enter new or modify the existing information in either system. 

Create New Lead or Contact in Salesforce

In Infobip People, confirm that the lead or contact you want to create does not already exist. You can use the email address, first and last name, or company name. Next, open both Salesforce (with a user name that is not the admin user) and People.

In Salesforce, click Leads or Contacts > New and fill in the information in the pop-up form. When you have saved the information, refresh the Person Information page in People and you will see the profile there too. If you are creating a Contact, it will be saved in People as a Customer.

Create New Lead or Customer in People

To create a new lead or customer in Infobip, use the Person Profile in People.

1. In People, click Create Person Profile. 
2. In Contact Information, enter an email address or phone number.
3. In Basic Information, enter your first and last name, address, and other optional information. Remember to select the Person Type as either Customer or Lead.
4. Click Create Person to save the profile.
5. Click Salesforce > Leads > Show All Open Leads. There will be a list of Leads. Click the person whose information you want to see.