Our data platform stores all your customer information in one place and activates it within the Infobip products and solutions that you are using. It continuously “supplies” relevant information needed for your behavior-based interaction with customers, and for conversationsthat happen via contact centers or chatbots, to help you build a meaningful customer journey.


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Data Synchronization

Transfer and keep syncing the data from your system using your method of choice: uploading files, People API, web or mobile SDK.

Customized Profiles

Add customer preferences and actions to their profile to design a more tailored communication with your audiences.

Audience Segmentation

Segment the audience based on different interests - attributes and events - for more refined messaging and contextual targeting.

Tags and “Do Not Contact list” Management

Organize your audience with tags. Manage subscriptions automatically to avoid sending unwanted messages or mark callers that should be directed to a customer care agent.

Manage Duplicates

All the profiles are automatically merged using the contact address information to prevent duplicates and let you keep your customer base well organized.

GDPR Compliance

Your audience information is stored securely and in accordance with GDPR.

Technical Specifications

The following image shows an overview of how you can use People and integrate it with your systems.

Overview of the People platform

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