Conversations
Overview

Conversations

Conversations is Infobip’s cloud contact center solution (CCaaS (opens in a new tab)). It enables businesses to communicate with customers across industry-standard channels, either through a web interface, mobile app, or HTTP API.

Conversations provides:

  • Two-way messaging
  • Conversation threading
  • Conversation management: queues, routing, agent assignment, resolution handling, and history overview

Automation options

Conversations integrates with automation tools:

  • Chatbots
  • Flow, supporting IVR, broadcast messaging, and customer segmentation

Customer data

Customer information and segmentation are managed through People and People API (opens in a new tab).


Features

Omnichannel conversations

Manage contextual conversations across your customers' preferred channels shown below the Features section.

Unified workspace

One workspace to manage all conversational messaging.

User roles

Set up Supervisor and Agent roles and permissions.

Inbound and outbound conversations

Receive inbound messages from customers, assign to agents, and reply with ease. Start a new conversation with a customer on any channel.

History and merging conversations

Easily continue the conversation without asking customers to repeat themselves. Get insight into full conversation history and customer records. Also, select and merge different conversations on the same topic with the same customer.

Customer and agent management

Preview and manage customer data directly from the conversation interface. Organize your contact center teams by assigning the most knowledgeable agents to specific queues to manage conversations in a timely manner.

Tags

Add tags to conversations to categorize them based on topic, product, service, or any other category.

Automations

Use Answers to create bots and automate instant answers to FAQ while agents focus on resolving more complex inquiries. Easily transfer customers from a bot to a real agent.

Queues and routing

Set up conditions to follow business rules to sort messages into an adequate queue for the most effective resolution of customer inquiries.

Performance analytics

Monitor performance and adjust your contact center setup based on the workload and specific topics. Track how your agents utilize their working time through occupancy and engagement rates. Check agent performance and plan for trainings on the spot for most urgent skill gaps. Safeguard customer satisfaction through automated sentiment analysis.


Available channels

You can also use Calls (Voice and Video) and Social Media (Facebook and Instagram) in Conversations.


Technical specifications

For a greater understanding of Conversations' technical specifications and how to use the feature to suit your needs, see the overview below.

Conversations - Technical specifications diagram

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Glossary
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