WhatsApp message preview

WhatsApp is a simple, secure, and reliable way for medium and large businesses to reach their customers all over the world.

Expectations from businesses have evolved and, today, people want to have the opportunity to communicate with businesses directly, across the entire customer journey.

With 2 billion users, WhatsApp is the most used application worldwide. It enables you to reach more customers, sharing important and timely notifications, as well as provide real-time customer support.

Infobip is an official WhatsApp Business solution provider. To start using the WhatsApp Business solutions, you must provide all required information to confirm that you will use the solution in compliance with the WhatsApp technical and product documentation.

WhatsApp Business API supports a subset of features provided by the WhatsApp applications clients already know from Android, iOS, Web and other platforms, including end-to-end encryption. The difference is that the application is deployed on a server and the client can use our API to programmatically send and receive messages and integrate this workflow with their own systems (CRM, customer care, etc.).

In addition to API, Infobip enables businesses to use WhatsApp over the Infobip web interface, in case they need a simple solution without integration.


To activate WhatsApp as a channel, contact your dedicated Account Manager or contact our WhatsApp experts.


To use Infobip platform, you need credentials. If you already have an Infobip account, log in to the web interface. Otherwise, create an account.


WhatsApp features - media, location, contacts, documents

Rich Messaging

Speed up registration and onboarding processes with media-rich messages that include images, videos, files, and more. Enable customers to share all the information required to complete processes instantly over an end-to-end encrypted platform.
Share Location

Enhance delivery services by enabling customers to send their location and avoid missed deliveries. Allow customers to change drop-off locations when their items are on their way.

Quickly share contact information to help customers speak with the right people at the right time.

Easily share documents your customers' request - like invoices, legal documents, terms & conditions - for quick reviews and conversions.