Use LINE Official Account and its services to connect with your users, both online and offline, as well as customize your messages. By using the LINE Official Account, your business can have a dedicated LINE account to interact with your customers who prefer using LINE as their chat app.

LINE is the most popular chat application in Thailand (44M MAU), Taiwan (21M MAU), and Japan (79M MAU). While Indonesia (90M MAU) is 2nd ranked chat application losing to WhatsApp.

Line as a channel - high-level overview

Infobip offers integration with Line Official Account (early access phase). However, note that Line Notifications Service is currently available in Thailand, Taiwan, and Japan only, and offers businesses to send notifications via OMNI API.


The LINE Official Account will have a limited set of functionalities during the early access phase.

Line mockup - send a text messageLine mockup - send imagesText Messages

Use LINE to send rich messages, such as text and image messages.

Send text messages, including emojis. Max. character limit is 2,000.

Image Messages

Send images, including URLs of the original image and a smaller preview image in the message object.




Conversational API


Connect your external systems with Infobip Platform and Solutions.

Rich Messaging


Use rich messages along with plain text, image, stickers, and location.



Connect to our chatbot building platform, Answers. Offer customers a simpler way to solve their requests or provide them with proactive assistance using keyword-based chatbot.

1-on-1 Chat Interface using Conversations


Enable your live agents to
provide seamless customer
service by using our pre-built
digital Cloud Contact Center as a Service.


Quick Reply Options

(Coming soon)


Allowing end users to respond faster with quick reply buttons.

LINE Flex Message

(Coming soon)


Customizable message bubble with image, logo, text style, and buttons.

Rich Menu


The rich menu is a customizable menu that is displayed on the chat screen to help users interact with your LINE official account. You can customize the menu items to correspond to various inquiries.

Start with Free Messaging Package

With LINE Free package can send up to 500 free messages or as high as 45,000 messages only just 150 USD.

*Price is different per country.

LINE Official Account Premium ID Changing from random generated official account ID to premium ID as you are free to decide up to 18 characters. Only 12 USD per year


*price is different per country.


The set of features is currently limited only to Conversations and Answers solutions. Line Notifications Service currently supports a different set of functionalities.