Follow RCS compliance and guidelines
Staying compliant when using RCS means following the terms of use of RCS technology providers and mobile network operators (MNOs), and abiding by local rules and laws about customer data protection and opt-in. Before you can send RCS messages, your sender must be registered with a technology provider, cleared by MNOs in each country you target, and validated by the carrier.
For details on US-specific messaging requirements, see the USA and Canada compliance guidelines page.
Non-compliance with RCS technology provider terms, carrier rules, or local regulations may result in your sender being blocked from the communication channel or suspended. Review each section before launching, and revisit these requirements when adding new markets.
RCS technology providers
During onboarding, you must register with an RCS technology provider and undergo verification. You can send RCS communications only after obtaining approval.
Refer to the Get started section for the full sender creation and launch procedure.
Mobile network operators
In some countries, mobile network operators (MNOs) need you to complete additional checks to use their services for RCS messages.
Country-specific regulations and terms of RCS use are subject to change. Contact your Infobip account manager for information that applies to your target markets.
Brand validation
Brand validation is a carrier-specific procedure designed to ensure that each brand and sender created with a technology provider complies with Google and local rules and laws. This process varies depending on the carrier or technology provider involved.
Some carriers or technology providers send a verification email to the brand as part of the sender launch procedure. This email confirms that the brand is aware of the sender creation and launch. In contrast, other carriers expect the brand to send such an email proactively during the launch procedure.
By following these validation steps, brands and senders can ensure compliance with necessary regulations, thus maintaining a smooth and lawful operation within their respective markets.
In this section
- Understand opt-in and opt-out requirements — Prove user consent before sending, and honor opt-out requests immediately.
- Send compliant RCS content — Follow promotional, prohibited, and restricted content rules when sending RCS messages.
- Follow compliance requirements for India — Meet Google and local regulatory requirements for Promotional RCS for Business in India, including traffic limits, communication hours, and cross-agent promotional caps.