Compliance and guidelines
It is important to stay compliant when using RCS. These measures include following the terms of use of RCS technology providers and MNOs, and abiding by local rules and laws about customer data protection and opt in. Non-compliance may result in being blocked from using the communication channel or being suspended.
RCS technology providers
During the onboarding phase, you must register with an RCS technology provider and undergo verification. You can send RCS communications only after obtaining approval.
Refer to the Getting started section for more information.
Mobile network operators
Mobile network operators (MNOs) in some countries need you to complete additional checks to use their services for RCS messages.
Country-specific regulations and terms of RCS use are subject to change. Contact your Infobip account manager for information.
Opt in
During launch, you must prove your intention to enable users to opt in and opt out of your communication services.
Recipients must have the option to unsubscribe from RCS communication feeds by request. After users opt out, you must not send them further communication unless they chose to opt back in.
After you have obtained opt-in from end users, you can send them any number of RCS communications at any time.
Promotional messages
You can send promotional messages.
Sensitive content
You must not use RCS to promote sensitive, abusive, threatening, or offensive content. You must not use RCS to promote illicit activities such as gambling.