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Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.
How to get verified without your phone
Being locked out of an account or prevented from making a transaction because you can't receive a verification message can be frustrating! Find out how to avoid this CX disaster.
SMS marketing campaigns: Best practices for 2025
Find out what an SMS campaign is, how to set up a successful one, and explore different campaign ideas.
A guide to using SMS for B2B marketing
SMS marketing is not just for B2C campaigns. Learn how effective it can be for interacting with your business customers, learn about the opt-in rules and how to craft an effective strategy.
15 best SMS marketing use cases in 2025
In 2025, SMS marketing is still one of the most effective marketing channels. Here's how your business can use it to connect with customers, boost engagement, and drive sales.
SMS marketing statistics: Key figures for 2025
Discover the data behind why SMS remains one of the most powerful and effective tools in modern marketing.
Best SMS alternatives businesses can use in 2025
Explore SMS alternatives like WhatsApp, Viber, and RCS to boost engagement, security, and conversions. Improve customer experience with Infobip.
How Infobip MaaP helps MNOs manage and monetize RCS for business messaging
Infobip MaaP helps MNOs simplify RCS for Business—streamlining onboarding, boosting revenue, and accelerating adoption in today’s competitive messaging landscape.
How to design and build a WhatsApp chatbot – with examples
Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.
eCommerce marketing automation [practical guide]
Discover the power of eCommerce marketing automation. Streamline your marketing processes and increase revenue with automated messages.
Improve email deliverability: Your checklist for best results
Improving email deliverability and sender reputation just got easy with our step-by-step checklist.
A guide to global SMS compliance laws
SMS laws and regulations vary from country to country. Read our guide to understand the crucial aspects of SMS compliance across the globe.
Lessons learned and best practices of crisis communication
During times of crisis, reliable and accurate communication can save lives. We share how to use SMS, Voice, MMS, and other mass communication tools most effectively.
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