Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

July 8, 2025

Retail touchpoints: Optimizing the customer journey for elevated experiences

Unlock ways to optimize your retail touchpoints to offer better customer journeys and drive business results.

Blog Retail Best Practices Moments – Customer Engagement

July 8, 2025

Best CAPTCHA alternatives for smarter fraud prevention

CAPTCHA alone can’t keep up with modern bots. Explore CAPTCHA alternatives that go beyond visual puzzles to block fraud in real time. See how Infobip Signals detects fake OTP traffic, stops AIT, and protects your platform, without adding friction for real users.

Blog Customer Security Trends and Insights signals

July 7, 2025

Apple supports RCS on iOS 18

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

Blog Trends and Insights RCS

July 7, 2025

Apple Messages for Business: What is it and how to use it for customer support

As an Apple business partner and authorized messaging platform we can help you engage with iOS users and provide a memorable service through Safari, Maps, Siri, Apple Pay, and more. Discover the benefits and how to get started with Apple Messages for Business!

Blog Customer Service Awareness Apple Messages for Business

July 7, 2025

Why people still matter in the age of AI – lessons from Adrian Swinscoe

Discover why the future of customer experience lies in combining the power of AI with the irreplaceable value of human connection. Adrian Swinscoe explores how businesses can balance automation with empathy to create more meaningful, data-driven CX strategies.

Blog Spotlight Trends and Insights

July 4, 2025

Professional SMS & text message examples and templates

What makes a professional SMS effective? It’s about clarity, respect, and timing. A professional SMS is short, direct, and stays true to your brand’s voice. Let’s explore how to write concise, clear messages that draw people in and keep them engaged, with real professional text message examples you can use today. 

Blog Best Practices SMS

July 4, 2025

Make every season count: A strategic guide to seasonal marketing

Learn how to create compelling marketing campaigns that resonate with your audience, regardless of the season.

Blog Marketing Best Practices

July 3, 2025

Bring Your Own Carrier (BYOC) explained

Learn what BYOC means and to can switch your Voice, SMS, and MMS traffic to a reliable and robust platform while keeping your carrier contracts in place.

Blog Best Practices

July 3, 2025

The ultimate guide to phone number reputation

Learn what phone number reputation is, why it matters, and how to protect and improve it to ensure your business calls successfully reach customers.

Blog Authentication Best Practices Voice

July 2, 2025

Email validation and list hygiene best practices for maximum deliverability

Learn how to maintain your email lists to achieve better campaign results through validation and sunset policy best practices.

Blog Best Practices Email

July 2, 2025

Viber for Business: Powering the future of conversational journeys with Infobip

For more than a decade, Infobip and Rakuten Viber have partnered to redefine how brands and customers connect. As messaging expectations evolve, our shared mission remains the same: to enable seamless, end-to-end communication on the channels people already trust and use daily. 

Blog Spotlight Trends and Insights

July 1, 2025

Cart abandonment: 11 proven strategies for eCommerce success

Cart abandonment is a major challenge in eCommerce. This blog breaks down why shoppers leave without buying, and more importantly, what you can do about it.

Blog eCommerce Best Practices