Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Graphic for “HubSpot x Infobip: Solving the engagement gap” featuring a portrait of Jose Pablo Jaramillo, Senior Sales Manager at HubSpot, with HubSpot and Infobip logos on a dark and orange abstract background.

Posted onJanuary 15, 2026.

Hubspot x Infobip: Solving the engagement gap.

Discover how HubSpot and Infobip help brands close the customer engagement gap with omnichannel messaging, connected data, and AI-ready CRM.

Tags:
  • Blog.
  • Spotlight.
  • Conversational experience.
  • RCS.
  • Trends and Insights.
A visual intro into the blog How network API capabilities strengthen security, showing a nighttime cityscape with illuminated highways and high-rise buildings with digital connection lines overlaying the scene, symbolizing network connectivity and data flow.

Posted onJanuary 14, 2026.

How network API capabilities strengthen security.

Telecom is becoming smarter, and network APIs are leading the way. Discover how these tools are transforming telecom security, enabling real-time verification, fraud prevention, and smarter services.

Tags:
  • Blog.
  • Customer Security.
  • Operators.
  • Telco.
  • Best Practices.
Smiling woman wearing a coat and scarf, standing outdoors and using a tablet, with a WhatsApp logo icon in a stylized frame on a dark green background.

Posted onJanuary 12, 2026.

WhatsApp newsletter guide [Create & send WhatsApp newsletter].

A WhatsApp newsletter allows businesses to share updates, promotions, and important information directly within a familiar chat environment.

Tags:
  • Blog.
  • Marketing.
  • WhatsApp Business.
  • Best Practices.
A smartphone mockup showing a WhatsApp conversation with a verified business account named Activist. The background is bright orange with scattered geometric shapes in black and peach. The conversation shows a customer asking about red sneakers and the business responding with product details and a payment link.

Posted onJanuary 12, 2026.

WhatsApp Business numbers & virtual numbers guide (2025).

Learn how to get, verify, and manage your WhatsApp Business number using the WhatsApp Business App or Platform. Explore types of numbers, setup steps, best practices, troubleshooting, and how Infobip helps scale your messaging.

Tags:
  • Blog.
  • Conversational experience.
  • WhatsApp Business.
  • Best Practices.
A visual intro into the spotlight ‘UM: Turning every marketing campaign into a two-way conversation,’ showing professional headshot of James Dutton, Chief Product Officer at UM. The bottom of the image displays the logos of Infobip and UM.

Posted onJanuary 9, 2026.

UM: Turning every marketing campaign into a two-way conversation.

How full-service agency UM helps create meaningful conversations between brands and their customers, turning campaigns from something that’s seen into experiences that audiences actively engage with.

Tags:
  • Blog.
  • Spotlight.
  • Conversational experience.
  • WhatsApp Business.
  • Trends and Insights.
Woman using a smartphone at night with a WhatsApp icon overlay on a dark background.

Posted onJanuary 8, 2026.

How Businesses Use WhatsApp API: Best Use Cases and Examples.

Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural. 

Tags:
  • Blog.
  • Conversational experience.
  • WhatsApp Business.
  • Best Practices.
  • Trends and Insights.
Illustration of a smartphone screen displaying an example of an RCS rich card message for a clearance sale, featuring a "Shop now" button.

Posted onJanuary 7, 2026.

Key RCS statistics & market insights for 2026.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement. 

Tags:
  • RCS.
  • Trends and Insights.
Header image for blog about how to easily build a chatbot for WhatsApp.

Posted onJanuary 6, 2026.

How to design and build a WhatsApp chatbot – with examples.

Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.

Tags:
  • Blog.
  • Customer Service.
  • WhatsApp Business.
  • Best Practices.
A person seated indoors holds a smartphone and reads an on‑screen chat message. A large chat card in the foreground is titled “AI Assistant” and contains the text: “Hi Alex, this is GreenBank’s AI assistant. I use verified information to help with your request. Reply HUMAN anytime to speak with a team member.” Around the image are customer support icons, including a headset and a chat bubble, on a dark background, conveying AI‑powered banking support via messaging.

Posted onJanuary 5, 2026.

What is ethical AI? Key principles, concerns, and ethical chatbots explained.

Explore ethical AI principles and best practices for creating fair, transparent, and privacy-respecting chatbots.

Tags:
  • Blog.
  • Best Practices.

Posted onJanuary 5, 2026.

Ramadan marketing strategies: How to connect with customers in 2026.

Discover the latest consumer shopping habits in Ramadan and find out how conversational marketing can help you drive sales and thrive as a brand.

Tags:
  • Blog.
  • Marketing.
  • Trends and Insights.
Qpon spotlight

Posted onDecember 31, 2025.

Qpon: Redefining local life services with digital communication.

Discover how Qpon has been leveraging channels such as WhatsApp and SMS to stay connected with its customers and provide a better experience.

Tags:
  • Spotlight.
  • SMS.
  • WhatsApp Business.
  • Trends and Insights.
A visual intro into the spotlight ‘Vero: Digitalizing connections across Brazil,’ showing professional headshot of Tamires Bergamim, Digital Transformation Manager, Vero. The bottom of the image features the logos of Infobip and Vero.

Posted onDecember 24, 2025.

Vero: Building digital connections across Brazil.

How a partnership based on technology, innovation, and proximity is driving new experiences for millions of customers, with WhatsApp at the center of their digital journey.

Tags:
  • Blog.
  • Spotlight.
  • WhatsApp Business.
  • Trends and Insights.