Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onDecember 10, 2025.

The ultimate guide to generative AI chatbots for customer service.

Learn how generative AI, agentic AI, and agentic RAG technology are transforming CX. Explore use cases, benefits, risks, and best practices.

Blog.
Best Practices.
Answers – Chatbot Builder.
Customer Service.

Posted onDecember 10, 2025.

WhatsApp Business backup: How to back up & restore data.

Learn how to back up and restore WhatsApp Business data on Android and iPhone. Protect chats, enable encrypted backups, and prevent data loss easily.

Awareness.
WhatsApp Business.

Posted onDecember 9, 2025.

RCS read receipts: What they are and how they work.

A clear guide to RCS read receipts, how they work on Android and iPhone, and how brands can use them to track engagement.

Blog.
Trends and Insights.
RCS.
Conversational experience.

Posted onDecember 9, 2025.

WhatsApp Business API setup guide [step-by-step].

Set up the WhatsApp Business API with Infobip. Follow this 2025 step-by-step guide covering requirements, onboarding, sender setup, and key best practices.

Best Practices.
WhatsApp Business.

Posted onDecember 5, 2025.

How to change your RCS number and fix chat issues on Android.

When you change your phone number or insert a new SIM, RCS can stop working instantly, messages freeze in “Verifying,” group chats fall apart, and rich features disappear. Learn how to change your RCS number, reset RCS properly, and restore full chat functionality on Android.

Blog.
Best Practices.
RCS.

Posted onDecember 4, 2025.

A complete guide to Viber marketing for business growth.

Discover how Viber marketing delivers engaging, personalized customer experiences through rich promotions, automated support, and secure notifications.

Best Practices.
Viber for Business.
Marketing.

Posted onDecember 4, 2025.

WhatsApp payments [Supported countries, API, Peer-to-peer].

Discover how Payments on WhatsApp is not only making transactions more convenient but also bringing conversational commerce to life on your customer’s favorite channel.

Blog.
Best Practices.
WhatsApp Business.
Conversational experience.

Posted onDecember 3, 2025.

Cyber Week 2025: What 12.2 billion interactions reveal about how shoppers bought, browsed, and interacted this season.

The 2025 shopping season wasn’t just bigger. It was smarter, more digital, and more AI-assisted, something we saw firsthand as 12.2 billion interactions moved across our platform during Cyber Week.

Trends and Insights.

Posted onDecember 2, 2025.

Understanding large language models vs. generative AI.

Explore the key differences between LLMs and generative AI, with practical examples and uses.

Blog.
Best Practices.

Posted onDecember 2, 2025.

WhatsApp Flows for Business: In-app customer journeys.

Discover how WhatsApp Flows can improve your customer journey. In this blog, we’ll explain what they are, how to set them up, and explore the top use cases.

Trends and Insights.
WhatsApp Business.
Conversational experience.

Posted onNovember 28, 2025.

RCS group chat: How it works on Android and iPhone in 2025.

Learn how RCS group chat works across Android and iOS, key features, compatibility, and what it means for brands using RCS for Business.

Awareness.
RCS.