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Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.
June 16, 2025
SMS for contact & call centers
Deliver faster, more efficient customer support with scalable SMS solutions that reduce call volume, improve resolution speed, and enhance satisfaction.
June 13, 2025
Proven SMS segmentation strategies & best practices
Group your audience by behavior, location, and more to send personalized messages that boost conversions and customer retention. Explore the full guide to learn how.
June 11, 2025
7 real SMS marketing case studies & best practices [2025]
Discover the surprisingly powerful ways companies use simple text messages to reach customers in real time, cut through digital clutter, and unlock higher conversions and deeper loyalty—lessons you can adapt today.
June 10, 2025
SMS landing pages that drive conversions [2025 guide]
98% open rates mean your SMS is being seen. But what happens next? Discover how SMS landing pages turn quick attention into real results: signups, purchases, and more.
June 9, 2025
Beyond personalization: How hyper-targeting fuels business success
Hyper-personalization has become one of the most powerful strategies to boost customer engagement and drive business growth. Discover how it is transforming customer experience across the APAC region.
June 9, 2025
Digitaleo: Spearheading the French conversational marketing revolution with RCS
Discover how Digitaleo is leading the RCS revolution in France with Infobip, transforming mobile marketing into rich, two-way conversations.
June 6, 2025
SMS advertising that drives engagement & conversions
Send high-converting SMS campaigns with Infobip. Scalable, global text message advertising for marketing, alerts, and real-time customer engagement.
June 5, 2025
SMS consent collection: How to use it to build trust
Ever get a random text from a company you didn’t sign up for? It’s annoying. If you want to send SMS messages, you need permission. This guide explains what SMS consent is, how to get it, and why it matters for your customers and your business.
June 4, 2025
Multichannel communication in 2025: Why it’s time to move beyond it
Multichannel communication is siloed, and it no longer meets what customers want. Here's why.
June 3, 2025
Creating SMS loyalty programs that work: Strategies & examples
Discover how SMS loyalty programs can drive customer retention, increase sales, and avoid common mistakes with proven strategies and tips.
June 2, 2025
How to use SMS integration with your CRM
Learn how Infobip SMS integrates into your favorite CRM, giving you the power to instantly message customers on the most reliable channel through the best connected platform.
May 29, 2025
Omnichannel retail strategy for transformed customer experiences
With the right omnichannel retail strategy, you can personalize every step of the customer journey and create a smoother path to purchase and loyalty. Explore how to make it happen.
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