Welcome to the Infobip Brand Hub
Infobip’s brand global tool for consistent and impactful communication across all our markets.
PURPOSE
Lead the communication revolution
PROPOSITION
Infobip is the leading platform for conversational customer experiences. We use our expertise to partner with businesses and push the possibilities of communication.
PERSONALITY
The unsung hero
BRAND IDEA
IQ + EQ
Lead the communication revolution
Our brand helps other brands build relationships with their customers through experiences that not only feel human, but work on a personal level.
Our expertise enables us to build the software for digital interactions, but our compassion makes it work for people. We’re leading the communication revolution by putting our customer’s customers at the heart of everything.
IQ
- Technological expertise and a focus on innovation
- CPaaS leaders
- Omnichannel at scale, billions of daily interactions
EQ
- Customer obession
- A transformation partner
- Compassion, empathy and understanding for the end consumer
Engineering meets empathy
IQ makes us leaders in CPaaS (Communications Platform as a Service). It’s helped us consolidate traditional and digital communications—SMS, email, voice, messaging apps, and live chat—into one seamless solution.
EQ is the empathy we bring to every customer interaction. We’re not just enabling businesses to connect with their customers; we’re helping them build meaningful relationships through billions of conversations across the globe
IQ
Confidently Capable
Useful, not boring
Simple, not confusing
Data-driven, not arrogant
EQ
Wholeheartedly Human
Empathetic, not presumptuous
Relatable, not over-casual
Original, not try-hard
From humble beginning to the Unsung Hero
People can underestimate us, and to be honest, that’s how we like it. We’re happiest when we’re doing our own thing, dressed down in t-shirts and jeans, succeeding against the odds. The original outsider, our fearlessness and passion for innovation took us global. We were born in Croatia, but raised in a changing world, with an ambition and influence that’s impossible to ignore. But you won’t find us sitting around feeling pleased with ourselves — along the way we failed, learnt and grew. We refuse to settle for the ordinary so we can break boundaries for our customers, and their customers; a true partner taking them by the hand towards a brave new future of communication.
But our brand isn’t just about how we look. It’s about who we are, how we’ve grown, and how we see ourselves. This story is reflected in the way we communicate. Historically, as engineers at heart, we let our technology speak for us. Yet, as we evolved from our roots in Croatia to a global player, our brand personality has evolved too. We’ve moved from being the humble engineer to the unsung hero. Why the unsung hero? Infobip is the one communication platform, behind billions of interactions, recognized as a leader and confident in our ability to innovate and expand the boundaries of communication.
Ben Lewis
VP Marketing and Growth
Tagline
Our tagline captures the essence of what makes Infobip unique and compelling.
One communication platform.
IQ
Billions of conversations.
EQ
Logo
Our symbol represents three key pillars of Infobip’s business.
It shows the impact that Infobip has on the world, starting with aggregated data that helps businesses improve customer success and ultimately make a real difference to individual user’s lives.
