Customer data from every channel. Intelligence in every conversation.
Unify customer data from web, mobile, messaging, and AI conversations into one live profile. Conversational CDP turns that intelligence into context for every interaction, so your teams and AI tools always know who they’re talking to, and what to say next.
Capture complete customer journeys
Conversational CDP captures messaging responses, chat interactions, and AI conversations too, building a complete picture from first visit to loyal customer.
Clean data, zero duplicates
When a customer changes their email or switches devices, their profile stays whole. Identity resolution handles the complexity, and built-in compliance tools take care of consent without the manual work.
Let AI do the heavy lifting
AI analyzes behavioral patterns to build segments, determine the best time to reach each customer, and select the channel most likely to convert.
Activate everywhere, personalize everything
Customer profiles sync instantly across every tool in your stack, Journeys, AI agents, chabots, and your contact center. Every interaction is informed by the same data, whether it’s an automated campaign or a live agent conversation.
Customer data that powers every engagement
Build unified profiles from every channel and interaction. Personalize at scale, predict behavior, and act on real-time signals across the full customer journey.
Automatically engage, nurture, and convert
Track customer actions across web, mobile app, chatbots, AI agents, and messaging to identify high-intent prospects and segment audiences. Launch personalized journeys when customers abandon or show purchase intent, then re-engage on preferred channels at optimal times – turning behavioral data into qualified leads and conversions.
Capture behavioral signals to optimize customer journeys
Every message sent and every response received feeds back into customer profiles, refining targeting, improving timing, and making the next interaction more relevant the last.
Enrich customer profiles through interactive gameplay
Gamified conversations on messaging channels capture preferences, behaviors, and sentiment that surveys never reach, feeding behavioral signals and sentiment directly into profiles.
DATA COLLECTION & TRACKING
Know every customer action, across every channel
CUSTOMER DATA INTELLIGENCE
Make every customer profile actionable
AI-POWERED OPTIMIZATION
AI powers timing, targeting, and engagement
*Interface shown is a simplified version for demonstration purposes.
INTEGRATION & ACTIVATION
Connect data across your entire tech stack
Data orchestration
Activate customer data across the entire platform
CDP profiles flow directly into Journeys, AI agents, chatbots, and your contact center. Every touchpoint works from the same real-time customer data, whether it’s an automated campaign or a live conversation.
Data synchronization
Connect to your tech stack seamlessly
Import, update, and sync customer data from any source through a single API call. Push behavioral events to your BI tools for custom reporting. One integration point for your entire data flow.
Custom context
Eliminate app-switching with integrated customer data
Pull customer data from CRMs, order systems, and third-party platforms directly into the conversation interface. Agents will have full context without switching screens or asking the customer to repeat themselves.
Exchange marketplace
Connect to pre-built integrations
Connect instantly with leading CRMs, eCommerce platforms, and marketing tools through native integrations. Access pre-built connectors on our Exchange marketplace, enabling seamless data sync without custom development.
Natively integrated with AgentOS
Conversational CDP unifies every interaction into a live profile and puts AI to work on what happens next, powering journeys, chatbots, AI agents, and contact center with complete customer context.
Journeys
Explore Journey orchestrationAI chatbots
Explore AI chatbot builderAI agents
Explore AI agentsCloud contact center
Explore Cloud contact centerEasily connect, configure, and communicate
Benefit from out-of-the box or custom integrations to enhance and enrich your campaigns.
FLEXIBLE BY DESIGN
Developer-ready CDP: APIs, SDKs, and Webhooks for unified customer data
Build unified customer profiles with REST APIs, multi-platform SDKs, and real-time webhooks. Ingest data from any source with MCP integration, track behavioral events programmatically, and subscribe to profile updates and segment changes. Full developer control with the flexibility to integrate your way.
Built for developers
MCP integration: Standardized protocol for connecting CDP to external systems and data
Complete API suite: REST APIs for managing profiles, tracking events, querying segments, and updating customer attributes in real-time.
Multiple SDKs: Web SDK, Live Chat SDK, mobile SDK for seamless data collection and identity resolution.
Webhook events: Subscribe to real-time events for profile changes, segment membership, score updates, and behavioral triggers.
Enterprise-grade customer data platform for every industry
Retail and eCommerce
Retail customers leave signals everywhere, from abandoned carts, repeat product views, to post-purchase silence. Conversational CDP captures those signals across web, app, and messaging channels and turns them into automated flows: cart recovery, loyalty re-engagement, and post-purchase follow-up that feels personal rather than programmatic. Every message timed to behaviour, not a broadcast schedule.
Non-profit and membership organisations
Donor and member relationships depend on timing and relevance. The right appeal at the wrong moment can be as damaging as no appeal at all. Conversational CDP centralises supporter data and triggers behaviour-based communication across the full lifecycle: acquisition, activation, retention, and re-engagement of lapsed donors or members. Every appeal informed by individual behaviour, not batch logic.
Financial services and banking
In financial services, data infrastructure is a compliance question before it’s a marketing one. Conversational CDP handles both: enterprise encryption, audit controls, and compliance-ready data management cover the regulatory baseline, while unified customer profiles power real-time fraud alerts, personalised product recommendations, and account onboarding journeys that convert without cutting corners. For banks, insurers, and lenders operating across multiple jurisdictions, data quality and governance are non-negotiable. Conversational CDP is built to meet that standard.
Telecoms and utilities
Infobip works directly with telecoms operators through CPaaS X and Conversational CDP sits at the centre of that relationship. Subscriber data from OSS, BSS, and CRM systems unifies into a single live profile, enabling operators to identify churn risk early, match value-added services to the right subscribers, and guide customers toward self-service channels before costs escalate. For utilities managing high-volume, low-engagement customer bases, the same approach reduces inbound contact and increases self-service adoption.
Customer stories
Brands are using their data to drive results.
UNICEF: Turning caring people into regular givers with omnichannel customer engagement .
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7.8%
increase in donor retention . -
33.3%
decrease in churn rate . -
4%
conversion rate on cart abandonment flow .
KINZ: Secure and innovative data validation with a single omnichannel communication platform .
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50%
reduction in operational costs . -
30%
conversion rate . -
20%
increase in agent efficiency .
Petpetgo: Doubled purchase frequency with an omnichannel customer engagement solution .
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2x
Purchase frequency . -
10%
Less advertising spend .
Beam&Go: Cuts costs by 30% with unified omnichannel customer communication .
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30%
reduction in cost . -
100%
increase in agent response time .
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