Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog
Omnichannel customer data: The complete guide to unified profiles and real-time activation .
Unify omnichannel customer data, including conversational signals, into real-time profiles. Activate across 15+ messaging channels with Infobip AgentOS.
How to create an AI.
Many people use the term AI without truly understanding what it means and where it sits in the hierarchy of data science and machine learning. In this blog we explain the theory and what it takes to build real artificial intelligence with practical applications.
SMS marketing benchmarks: Key stats by industry.
Find out how your SMS marketing ranks against the averages for your industry and how you can move the needle to achieve better results.
What are flash calls and are they a valid verification method?.
Flash calls offer a cost-effective and theoretically low-friction method of authenticating mobile numbers, but there is more than one catch. Here we discuss how they work and compare them directly with A2P SMS as a verification method.
Branded text messaging: Sender IDs & RCS profiles.
Learn how branded SMS and RCS Business Profiles display your company name instead of a number, and why it matters for open rates and trust.
Maybank Philippines: Powering consistent, customer-centric banking across channels .
Learn how Maybank Philippines is building a future-ready omnichannel strategy in a mobile-first market to deliver fast, simple, and secure experiences.
What is branded calling? Branded Calling ID explained .
Discover branded calling ID and how it can boost answer rates and trust in the face of fraud attacks while increasing your brand’s cost savings.
Benefits of chatbots for business and customers: The complete guide.
Discover the real benefits of chatbots built on an enterprise platform: 24/7 omnichannel support, 60% cost reduction, CDP-powered personalization, and AI agent escalation. With customer results, industry examples, and a full FAQ.
Customer retention strategies 2025: 20+ ways to grow customer lifetime value.
Customer retention strategies that actually work. 21 tactics covering onboarding, personalization, loyalty programs, win-back campaigns, and churn prevention.
Gibberlink: AI's secret language explained (2026 update).
Learn how Gibberlink works, where it fits in the 2026 AI agent protocol stack, and what it means for enterprises building agentic workflows.
Downloads
The India Digital CX Report.
The India Digital CX report explores the market trends, platform decisions, and real-world use cases shaping India’s CX transformation.
Future-proofing your investment in Voice AI.
AgentOS playbook: The enterprise playbook for agentic customer experiences.
Our AgentOS platform brings autonomous AI agents, unified customer data, intelligent orchestration, and a contact center together on one CPaaS foundation.
Messaging Trends Report 2026.
Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.
The advertiser's engagement playbook.
RCS has evolved from a promise into performance.
In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.
Mastering shopping season with conversational messaging.
Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.
The gamification playbook.
Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.
The sports fan engagement report.
How North American customers want to hear from brands.
Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.
Customer stories
Floward: Scaling customer service and reducing peak staffing by 45% with AI agents .
15%
reduction in customer service costs .17%
increase in containment rate (64% – 81%) .54k
conversations handled on peak days .
ZdrAVKO: Reimagining preventive health communication for a mobile-first generation .
10,000+
users .160,000+
interactions .
Hrvatska Pošta Mostar: Giving customers control over parcel delivery with a Viber for Business chatbot .
44%
increase in customer engagement on Viber .2,000+
daily customer interactions .
Metakocka: Powering reliable eCommerce order communication with Viber and SMS .
96.2%
Viber delivery rate .42.7%
Viber messages confirmed read .1,2M
Viber messages sent in the first five months of 2026 .{{title}} .
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{{meta.stats[2].content}} .Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.