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Generational Messaging Trends Report

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On the right, a woman in a yellow raincoat holds a smartphone and looks down at it while standing outside in a city environment. A messaging interface overlay shows a user asking about adding international mobile data for upcoming travel, followed by a telecom-branded reply offering international gigabytes. Beneath the message are three visual cards offering 5GB, 20GB, and 50GB data options, each with an “Add” button and travel-themed images including a suitcase, an airplane, and a busy terminal. Large white text on the left reads “Network APIs & RCS for telcos,” reinforcing the theme of digital telecom services and conversational customer experiences. The Infobip logo is visible in the lower left corner.
Posted onFebruary 4, 2026.

Network APIs & RCS for telcos: Unlocking growth opportunities.

Discover how network APIs and RCS empower telcos to drive innovation, monetize data, and enable enterprise use cases through programmable networks.

Tags:
  • RCS.
  • Telco.
  • Best Practices.
Woman arranging a bouquet of pink flowers with a promotional message that reads “Get 10% off Valentine’s Day bouquets for your special someone, order today and get next-day delivery,” showing a personalized Valentine’s Day marketing offer.
Posted onFebruary 3, 2026.

12 examples of Valentine’s Day marketing messages that spark conversation .

Discover how conversational marketing can help you build meaningful customer connections this Valentine's day.

Tags:
  • Blog.
  • Marketing.
  • Inspiration.
Infobip 20 years campaign banner featuring images of Silvio Kutic and Izabel Jelenic.
Posted onFebruary 3, 2026.

We are just starting: A journey of faith, failure, and the future.

As we celebrate 20 years of Infobip, we reflect on the people, culture, and constant reinvention that brought us here and the belief that our journey is only the beginning.

Tags:
  • Blog.
  • Inspiration.
A visual intro into the blog ‘A guide to choosing the right telecom partner in 2026,’ showing a digital world map with interconnected nodes and communication icons representing global connectivity. In the top right corner, a person is seen using a smartphone, symbolizing user engagement. The background features dark blue with abstract colorful shapes and an orange handshake icon, emphasizing partnership and collaboration.
Posted onJanuary 30, 2026.

A guide to choosing the right telecom partner.

Good communication is what sets winners apart, but finding the right telecom partner isn’t always easy. We break down what to look for and how to pick the partner that fits your business.

Tags:
  • Partnership.
  • Telco.
  • Best Practices.
Customer using mobile phone to chat with NLP-powered AI chatbot for banking support
Posted onJanuary 29, 2026.

What is an NLP Chatbot? How AI chatbots with NLP work in 2026    .

In this blog, you’ll learn why some chatbots feel intuitive and helpful while others feel like talking to a brick wall and how the difference comes down to the way they process language.

Tags:
  • Blog.
  • Best Practices.
Dark navy header graphic with abstract shapes in light blue, white, and orange. On the right, a photo shows a smiling woman with long brown hair holding a smartphone and looking at the screen, framed inside a rounded rectangular cutout. Above the photo, an orange rounded square contains a simple black line icon of a robot/agent. To the left of the photo are four light-blue rounded square tiles arranged in a 2×2 grid with line icons and labels: “Autonomous Agents” (brain with circuit lines), “Human Interactions” (person with headset), “Conversational CDP” (group of people), and “Insights & Actions” (waveform with dots). No headline text or Infobip logo appears in this image.
Posted onJanuary 29, 2026.

AI orchestration: How to reinvent customer journeys.

Find out how AI orchestration connects agents, data, and channels to power intelligent, continuous customer conversations across the entire customer journey.

Tags:
  • Blog.
  • Conversational experience.
  • Inspiration.
Posted onJanuary 28, 2026.

Google Voice and RCS: What businesses need to know.

Google Voice doesn't support RCS. Learn why and explore how to use RCS for Business as a superior alternative for branded, interactive messaging.

Tags:
  • RCS.
  • Best Practices.
Blog header image showing a woman reading a message on her phone with an email icon, representing modern email marketing in an omnichannel world.
Posted onJanuary 23, 2026.

How to craft an effective email marketing strategy plan.

Discover the ins and outs of developing an effective email marketing strategy plan to boost ROI and conversion rates.

Tags:
  • Email.
  • Marketing.
  • Best Practices.
A man and a woman sit together, each holding a smartphone, interacting with their devices. Surrounding them are orange icons representing communication and technology concepts, including a communication tower, wrench, chatbot, speech bubble, message, WhatsApp logo, and phone call.
Posted onJanuary 22, 2026.

From fail to fix: Telco to techco CX lessons for 2026 .

Drawing lessons applicable to real-world telco operators, this blog shows how to turn the biggest customer experience stumbles into long-term competitive advantages, guiding the journey from everyday telco operations to a full techco transformation.

Tags:
  • Blog.
  • Conversational experience.
  • Operators.
  • Telco.
  • Best Practices.
Posted onJanuary 22, 2026.

What is Agentic AI?.

Learn what agentic AI is, how it works, and real-world applications that can improve customer service resolution times and rates.

Tags:
  • Blog.
  • Customer Service.
  • Best Practices.

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Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.
Posted onNovember 20, 2025.

The advertiser's engagement playbook.

Tags:
  • Best Practices.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”
Posted onNovember 5, 2025.

RCS has evolved from a promise into performance.

In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.

Tags:
  • RCS.
  • eCommerce.
  • Financial Services.
  • Retail.
  • Trends and Insights.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.
Posted onNovember 4, 2025.

Mastering shopping season with conversational messaging.

Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.

Tags:
  • Retail.
  • Trends and Insights.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.
Posted onOctober 7, 2025.

The gamification playbook.

Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.

Tags:
  • Marketing.
  • Best Practices.
Posted onOctober 7, 2025.

The sports fan engagement report.

Tags:
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”
Posted onSeptember 26, 2025.

How North American customers want to hear from brands.

Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.

Tags:
Posted onAugust 18, 2025.

Platform Messaging Trends Report 2025.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Tags:
  • Gated.
  • Trends and Insights.
Posted onJuly 29, 2025.

The AI advantage: How leading brands thrive in a 24×7 customer world.

Tags:
Posted onJuly 7, 2025.

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).

Tags:
eBook titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth." The cover features a modern black design with rounded colorful shapes, the Infobip and IDC logos, and a photo of a smiling woman using a smartphone while working with packages.
Posted onApril 24, 2025.

Hyper-personalization: Intelligent customer engagement for business growth.

Tags:

Customer stories

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Klubi: Innovating Brazil’s credit market with new conversational messaging channels and effective automation .

  • 4x

    more conversions .

  • 3x

    reduction in customer support costs .

MoneyGram Haas F1 Team: Bringing interactive game experiences to fans over messaging channels  .

  • 80%

    lower cost of ad conversion .

  • 76%

    engaged user rate .

  • 74%

    quiz completion rate .

Bajaj Markets: 23% increase in leads with RCS for Business .

  • 50%

    delivery rate achieved on RCS for Business .

USI: Redefining the patient experience with WhatsApp chatbot   .

  • 94%

    CSAT score .

  • 54%

    reduction in agent workload .

  • 6,197

    patient conversations handled in just 3 months .

Industry Analyst Insights

Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.

Go to Analyst Reports
Generational messaging trends - Gen X - Awareness