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See why leading telecoms around the world choose Infobip to transform their network
Create new B2B revenue streams with our omnichannel communications platform
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Secure your network from SMS and Voice fraud with our firewall that protects 120+ operators
Ensure all A2P SMS traffic is properly charged and eliminate revenue leakage with our SMS Firewall
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Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog

Proven SMS segmentation strategies & best practices
Group your audience by behavior, location, and more to send personalized messages that boost conversions and customer retention. Explore the full guide to learn how.

7 real SMS marketing case studies & best practices [2025]
Discover the surprisingly powerful ways companies use simple text messages to reach customers in real time, cut through digital clutter, and unlock higher conversions and deeper loyalty—lessons you can adapt today.

SMS landing pages that drive conversions [2025 guide]
98% open rates mean your SMS is being seen. But what happens next? Discover how SMS landing pages turn quick attention into real results: signups, purchases, and more.

Beyond personalization: How hyper-targeting fuels business success
Hyper-personalization has become one of the most powerful strategies to boost customer engagement and drive business growth. Discover how it is transforming customer experience across the APAC region.

Digitaleo: Spearheading the French conversational marketing revolution with RCS
Discover how Digitaleo is leading the RCS revolution in France with Infobip, transforming mobile marketing into rich, two-way conversations.

SMS advertising that drives engagement & conversions
Send high-converting SMS campaigns with Infobip. Scalable, global text message advertising for marketing, alerts, and real-time customer engagement.

SMS consent collection: How to use it to build trust
Ever get a random text from a company you didn’t sign up for? It’s annoying. If you want to send SMS messages, you need permission. This guide explains what SMS consent is, how to get it, and why it matters for your customers and your business.

Multichannel communication in 2025: Why it's time to move beyond it
Multichannel communication is siloed, and it no longer meets what customers want. Here's why.

Creating SMS loyalty programs that work: Strategies & examples
Discover how SMS loyalty programs can drive customer retention, increase sales, and avoid common mistakes with proven strategies and tips.

How to use SMS integration with your CRM
Learn how Infobip SMS integrates into your favorite CRM, giving you the power to instantly message customers on the most reliable channel through the best connected platform.
Downloads

Hyper-personalization: Intelligent customer engagement for business growth

Messaging Trends Report 2025

Engage meaningfully this Ramadan with conversational messaging
Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Conversational CX Maturity white paper

RCS: a new era of customer engagement
Download our eBook in collaboration with IDC and discover how brands can enrich their customer engagement with RCS business messaging.

Discover the latest retail industry trends in Europe, MENA, and Africa

The latest trends in African retail

The latest trends in European retail

The latest trends in MENA retail

How to craft exceptional AI-powered customer journeys
Download our white paper and discover how AI and generative AI solutions are transforming digital customer journeys.
Customer stories

Digitaleo: Introducing RCS Business Messaging to clients
-
72%
Higher conversion rate -
10%
Lower cost per click -
3x
Higher conversion rate

Hospital Alemão Oswaldo Cruz: Transforming healthcare communication with conversational messaging solutions
-
96%
customer satisfaction rate -
82%
increase in appointments, medical tests, and check-up bookings via WhatsApp -
63.3%
reduction in response time for patient assistance

UME: Empowering financial inclusion with conversational messaging and omnichannel support
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80%
of chatbot conversations resolved without human assistance -
100%
conversation rate for debt collection via RCS -
54%
cost reduction in debt collection by utilizing RCS

Cabify: Combatting artificial inflation of traffic and enhancing CX with innovative fraud and security solutions
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15.7%
financial loss reduction in one quarter
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
