Knowledge base

From Email to WhatsApp and social, Telekom Malaysia Berhad is building a single view of the customer and making service available at any time. 

Everything you need to know to create a WhatsApp Business account and to choose between the WhatsApp Business App and WhatsApp Business Platform.

Drawing lessons applicable to real-world telco operators, this blog shows how to turn the biggest customer experience stumbles into long-term competitive advantages, guiding the journey from everyday telco operations to a full techco transformation.

Learn how to use Viber for Business for retail to boost engagement, sales, and loyalty. Discover practical use cases across the customer journey.

Learn how Internet Service Providers (ISPs) can use digital channels and an omnichannel approach to improve their customer experience while overcoming threats that are on the horizon.

See how full-service agency Amsive helps regulated brands turn strategy into action with smarter messaging, better engagement, and ROI that actually makes an impact. 

How to evaluate the true cost and performance of your current Voice provider – especially in light of recent industry price increases – and learn how to find a new provider that can better meet your needs, at an acceptable price.

From WhatsApp to RCS, discover how COMEX turns communication into personalized experiences that not only inform but paint every interaction with value.

From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.

RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Download our eBook in collaboration with IDC and discover how brands can enrich their customer engagement with RCS business messaging.