Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog
Club Med: Advancing CX for travel with WhatsApp and AI.
Discover how Club Med is improving customer experience by meeting travelers where they already are – on WhatsApp. With AI-powered messaging, the brand sets a new standard for modern, conversational CX.
- Blog.
- Spotlight.
- WhatsApp Business.
- Trends and Insights.
A guide to Viber chatbots and how to build one.
Join us for an introduction to Viber chatbots, including key features, what they can be used for, and most importantly – how to build one without needing to be a developer.
- Blog.
- Viber for Business.
- Best Practices.
WhatsApp statistics 2025: Global usage & market overview.
Explore the most updated WhatsApp statistics, covering global usage, engagement, demographics, and business adoption trends for 2025.
- WhatsApp Business.
- Trends and Insights.
The ultimate guide to generative AI chatbots for customer service.
Learn how generative AI, agentic AI, and agentic RAG technology are transforming CX. Explore use cases, benefits, risks, and best practices.
- Blog.
- Customer Service.
- Answers – Chatbot Builder.
- Best Practices.
WhatsApp Business backup: How to back up & restore data.
Learn how to back up and restore WhatsApp Business data on Android and iPhone. Protect chats, enable encrypted backups, and prevent data loss easily.
- WhatsApp Business.
- Awareness.
RCS read receipts: What they are and how they work.
A clear guide to RCS read receipts, how they work on Android and iPhone, and how brands can use them to track engagement.
- Blog.
- Conversational experience.
- RCS.
- Trends and Insights.
WhatsApp Business API setup guide [step-by-step].
Set up the WhatsApp Business API with Infobip. Follow this 2025 step-by-step guide covering requirements, onboarding, sender setup, and key best practices.
- WhatsApp Business.
- Best Practices.
How to change your RCS number and fix chat issues on Android.
When you change your phone number or insert a new SIM, RCS can stop working instantly, messages freeze in “Verifying,” group chats fall apart, and rich features disappear. Learn how to change your RCS number, reset RCS properly, and restore full chat functionality on Android.
- Blog.
- RCS.
- Best Practices.
A complete guide to Viber marketing for business growth.
Discover how Viber marketing delivers engaging, personalized customer experiences through rich promotions, automated support, and secure notifications.
- Marketing.
- Viber for Business.
- Best Practices.
WhatsApp payments [Supported countries, API, Peer-to-peer].
Discover how Payments on WhatsApp is not only making transactions more convenient but also bringing conversational commerce to life on your customer’s favorite channel.
- Blog.
- Conversational experience.
- WhatsApp Business.
- Best Practices.
Downloads
The advertiser's engagement playbook.
- Best Practices.
Le rapport sur l’engagement des fans de sport.
- Trends and Insights.
RCS has evolved from a promise into performance.
In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.
- RCS.
- eCommerce.
- Financial Services.
- Retail.
- Trends and Insights.
Mastering shopping season with conversational messaging.
Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.
- Retail.
- Trends and Insights.
The gamification playbook.
Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.
- Marketing.
- Best Practices.
The sports fan engagement report.
How North American customers want to hear from brands.
Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.
Platform Messaging Trends Report 2025.
Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.
- Gated.
- Trends and Insights.
The AI advantage: How leading brands thrive in a 24×7 customer world.
Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).
Customer stories
USI: Redefining the patient experience with WhatsApp chatbot .
-
94%
CSAT score . -
54%
reduction in agent workload . -
6,197
patient conversations handled in just 3 months .
Nissan Saudi Arabia: Mastering lead generation with an AI-powered voice game over WhatsApp .
-
80%
session engagement rate . -
84%
were first-time participants . -
93%
delivery rate across campaigns .
Cebu Pacific: Delivering a seamless customer-centric experience with Viber .
-
75%
increase in Net Promoter Score .
Ibancar: Driving digital credit journeys from application to approval with conversational messaging .
-
60%
of leads progress through the sales funnel without human intervention . -
~3,000
monthly service requests resolved automatically .
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
