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Generational Messaging Trends Report

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Dark background with a rounded central photo of six diverse young adults smiling and gathered closely while looking at a smartphone. A green WhatsApp logo icon appears to the left of the photo. The background includes abstract design elements such as orange rounded shapes and small white dots, creating a modern tech-themed layout. No visible text.
Posted onMarch 17, 2026.

WhatsApp news and updates.

Every major WhatsApp feature launch from Q3 2025 through Q1 2026, explained clearly for businesses ready to put them to use.

Tags:
  • Trends and Insights.
  • Conversational experience.
  • WhatsApp Business.
Illustration of a smiling man looking at his phone with a message notification bubble that reads: “Hi Benny, Welcome! Thanks for creating your account with us.” Decorative shapes appear around the image on a dark background.
Posted onMarch 16, 2026.

What is a confirmation email? Examples and templates.

The email everyone waits for after clicking “buy.” Here’s what confirmation emails are, why they matter, and how to write ones that keep customers confident and coming back.

Tags:
  • Best Practices.
  • Email.
Passenger at an airport security checkpoint receives a mobile push notification from an airline reminding them to check in three hours before boarding.
Posted onMarch 16, 2026.

How to improve your airline customer experience.

Airlines now need to match the seamless, instant service passengers expect from top digital brands, using omnichannel messaging and AI to send timely updates, handle disruptions, and answer everyday questions across the journey.

Tags:
  • Blog.
  • Best Practices.
  • Transportation & Logistics.
  • Customer Service.
Thumbnail image with title “Why platforms outgrow their CPaaS partner?” Includes: Gear diagram labeled “45% lost to operations.” Key insight box stating: “40–50% of integration engineering time absorbed by operational infrastructure – not product features.” Bar showing Operational 45% and Product 55%.
Posted onMarch 13, 2026.

Why platforms outgrow their CPaaS partner.

You closed the deal on Monday. By Thursday, your customer is asking when they can start sending messages. Your partner says pricing will take two weeks. That is when platforms start looking for partners who can move at their pace.

Tags:
  • Blog.
  • Awareness.
  • Best Practices.
Mobile phone mockup displaying an email message titled ‘A quick note from [Company Name]’ sent from ‘Atypical.’ The email welcomes the recipient, explains account management on behalf of a creditor, outlines how often messages will be sent, reassures about safe communication, and includes contact and preference update details. The phone is centered on a dark background with abstract pink, orange, and white shapes.
Posted onMarch 11, 2026.

Collections email templates: 8 examples for every stage of the process.

From pre-due reminders to final demands, collections email templates that keep communication professional and payments moving.

Tags:
  • Best Practices.
  • Email.
Posted onMarch 10, 2026.

How to choose the right Customer Data Platform (CDP) in 2026.

Discover the best customer data platforms (CDPs) in 2026. Compare leading CDP vendors and explore the key elements of unified, real-time customer engagement.

Tags:
  • Trends and Insights.
Illustrated header graphic with dark blue background and decorative shapes. A woman in a yellow shirt sits on a couch using a laptop and smiling. A floating email message card appears beside her labeled “Email” with the text: “Hi Carolyn, Thanks for placing your order with us!” Below the card is a notification badge reading: “You’ve got mail!”
Posted onMarch 9, 2026.

What is a transactional email? Examples and best practices.

Learn what a transactional email is, how it differs from marketing emails, see transactional email examples, and follow best practices for design and delivery.

Tags:
  • Best Practices.
  • Sales.
  • Email.
Infobip-themed graphic with a black background and decorative orange, green, and white shapes. In the center, a man stands outside a modern building looking at his smartphone while holding a coffee cup. An orange chat bubble icon appears beside him, representing messaging or RCS chat.
Posted onMarch 5, 2026.

RCS chat not working? Here’s how to fix it and keep messages flowing.

If your RCS chat is not working and you are already blaming your phone, your carrier, and possibly the universe, take a breath. In most cases, the fix is simpler than you think.

Tags:
  • Blog.
  • Awareness.
  • Best Practices.
Header graphic showing a group of five young adults sitting on stacked yellow blocks outdoors while using their smartphones. The design features a dark purple background with decorative pink, white, and orange shapes. An orange square icon with a robot symbol appears on the right side, representing conversational AI.
Posted onMarch 4, 2026.

Best conversational AI platforms.

The best conversational AI platforms are not defined by features alone, but by how well they integrate into your strategy, systems, and customer experience.

Tags:
  • Best Practices.
  • Trends and Insights.
  • Conversational experience.
An illustration of a WhatsApp-style chat widget on a dark background. The chat opens with a greeting and the question “What brings you to BipFlower today?” followed by three selectable buttons: “I’m new and want to learn about BipFlower,” “I’m a current customer with a question,” and “Just browsing!”
Posted onMarch 3, 2026.

Add a WhatsApp button to your website: Easy set up guide for 2026.

Learn how to add a WhatsApp chat button to your website. WordPress, HTML, and website builders supported, easy setup, benefits, features, and best practices.

Tags:
  • Best Practices.
  • WhatsApp Business.

Downloads

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Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.
Posted onNovember 20, 2025.

The advertiser's engagement playbook.

Tags:
  • Best Practices.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”
Posted onNovember 5, 2025.

RCS has evolved from a promise into performance.

In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.

Tags:
  • Trends and Insights.
  • eCommerce.
  • Financial Services.
  • Retail.
  • RCS.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.
Posted onNovember 4, 2025.

Mastering shopping season with conversational messaging.

Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.

Tags:
  • Trends and Insights.
  • Retail.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.
Posted onOctober 7, 2025.

The gamification playbook.

Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.

Tags:
  • Best Practices.
  • Marketing.
Posted onOctober 7, 2025.

The sports fan engagement report.

Tags:
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”
Posted onSeptember 26, 2025.

How North American customers want to hear from brands.

Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.

Tags:
Posted onAugust 18, 2025.

Platform Messaging Trends Report 2025.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Tags:
  • Trends and Insights.
  • Gated.
Posted onJuly 29, 2025.

The AI advantage: How leading brands thrive in a 24×7 customer world.

Tags:
Posted onJuly 7, 2025.

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).

Tags:
eBook titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth." The cover features a modern black design with rounded colorful shapes, the Infobip and IDC logos, and a photo of a smiling woman using a smartphone while working with packages.
Posted onApril 24, 2025.

Hyper-personalization: Intelligent customer engagement for business growth.

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Customer stories

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Vero: Driving digital inclusion in Brazil through omnichannel engagement and AI-orchestration .

  • 16x

    return to investment .

  • 194%

    increase in debt collection returns .

Homechoice: Achieving 91% customer satisfaction with WhatsApp commerce .

  • 9%

    conversion rate from Click-to-WhatsApp .

  • 35%

    drop in call volumes through chat deflection .

Klubi: Innovating Brazil’s credit market with new conversational messaging channels and effective automation .

  • 4x

    more conversions .

  • 3x

    reduction in customer support costs .

TGR Haas F1 Team: Bringing interactive game experiences to fans over messaging channels  .

  • 80%

    lower cost of ad conversion .

  • 76%

    engaged user rate .

  • 74%

    quiz completion rate .

Industry Analyst Insights

Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.

Go to Analyst Reports
Generational messaging trends - Gen X - Awareness