Knowledge base

Learn how businesses can elevate their CX strategy using Threads by Meta as a new channel for customer engagement.

When sending transactional emails does GDPR require you to get opt-in first? Can you add campaign links to the email footer? We answer these questions and many more.

What are the latest SMS fraud techniques that criminals are using, how to avoid becoming a victim, and what mobile operators need to do to protect both their subscribers and their own revenue streams.

A FAQ with everything you need to know about US A2P 10DLC (10 Digit Long Code) for A2P (Application-to-Person) SMS and shared US short codes.

Learn how Spryker and Infobip work together to drive conversational experiences and help businesses elevate their B2B interactions.

Discover how using WhatsApp Business Platform in sales and marketing can enhance your customer communications and drive business growth.

Understand the meaning of omnichannel marketing and its importance in improving customer experience and conversions.

Explore how WhatsApp Business Platform can help your business expand globally and reach customers worldwide.

Read this blog to know more about the best practices for SMS opt-ins and opt-outs to stay legally compliant, protect brand reputation and build a healthy customer base.

Find out the latest messaging trends for platform companies that enable their business customers to get the true benefit of omnichannel communication.

Download our Infobrief written in collaboration with IDC and explore the transformative potential of conversational commerce platforms and their impact on customer experience.

Learn everything businesses need to know about making WhatsApp Business Platform a part of their omnichannel strategy.

Deep dive into IDC’s report on the role of SMS in an omnichannel communication strategy, and how mobile network operators, businesses, and CPaaS providers can work together to prevent A2P messaging fraud.

Discover how communications technology can help drive financial inclusion in Africa with our comprehensive eBook.

Deep dive into everything you need to know about business SMS and how to use the channel for a range of engaging use cases.

Discover the power of customer experience (CX) management with our comprehensive eBook, “The Future of Telco Customer Value Management.”

Learn the current trends in business communication based on over 448 billion interactions on our platform.