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Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
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Fan engagement: The ultimate guide for sports teams in 2025
Discover the ultimate guide to fan engagement in sports — from personalized experiences and gamification to the latest tech innovations driving loyalty, revenue, and growth.

6 ways to deliver thrilling Halloween marketing campaigns
Tricks, treats, and big results. With personalized messages, omnichannel strategies and AI-powered campaigns, customer engagement takes the spotlight this Halloween. Discover how.

Top 10 best SMS APIs of 2025: Features, pricing & use cases
With billions of messages sent every year, SMS remains the fastest and most reliable way to reach customers. This guide breaks down the top 10 SMS API providers; covering features, pricing, and use cases, so you can find the right fit for your business.

Next-level engagement with Infobip’s AI messaging suite
Engaging customers takes more than just great content. You need precise timing, intelligent channel selection, and smart targeting. AI messaging suite delivers all this without compromising privacy.

WhatsApp schedule message: How to automate and scale messaging for business
Learn how to schedule WhatsApp messages for business campaigns. Discover the difference between consumer hacks and enterprise scheduling with Infobip.

WhatsApp lead generation: Capture and convert leads efficiently
WhatsApp lead generation moves fast. It helps you connect with customers quickly, cut response times, and actually get more people to convert. Learn how.

Apple supports RCS on iOS 18
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

Cyber Monday SMS marketing guide for 2025
Cut through the noise with smart Cyber Monday SMS marketing. Discover strategies, templates, and timing tips to drive conversions and ROI with Infobip.

WhatsApp frequency capping: What you need to know
Businesses are using WhatsApp messages to connect with their customers, but frequency capping is changing the rules. This blog will explain frequency capping, why it matters, and how to adapt your WhatsApp marketing to make every message count.

Black Friday SMS marketing: Strategies & templates for 2025
Plan your Black Friday SMS marketing campaign with expert tips, templates, and best practices. Drive engagement and sales with personalized SMS at scale.
Downloads

The gamification playbook
Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.

The sports fan engagement report

How North American customers want to hear from brands
Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.

Platform Messaging Trends Report 2025
Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

The AI advantage: How leading brands thrive in a 24×7 customer world

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025)

Hyper-personalization: Intelligent customer engagement for business growth

Messaging Trends Report 2025

Engage meaningfully this Ramadan with conversational messaging
Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Conversational CX Maturity white paper
Customer stories

Cebu Pacific: Delivering a seamless customer-centric experience with Viber
-
75%
increase in Net Promoter Score

Ibancar: Driving digital credit journeys from application to approval with conversational messaging
-
60%
of leads progress through the sales funnel without human intervention -
~3,000
monthly service requests resolved automatically

Angel One: Redefining customer experience with a conversational omnichannel strategy
-
10%
increase in message delivery rate with RCS -
35%
open rate with WhatsApp Flows

Bfree: Powering efficient, conversational debt recovery at scale
-
70%
engagement rate of customers who were loan defaulters -
40%
of borrowers prequalified via IVR before human contact is needed
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
