Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog
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Google RCS vs. Apple Messages for Business
Get an in-depth look at Google RCS vs. Apple Messages for Business and how brands can elevate their customer experiences with each channel.
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Apple supports RCS on iOS 18
Apple is supporting RCS on iOS devices. Find out what it means for the future of messaging.
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6 CPaaS trends shaping the future of customer communication in 2024 and beyond
The communications platform as a service (CPaaS) market is rapidly growing. But how is the market evolving, and what are the latest trends? Here, we provide a snapshot of the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service, together with some key takeaways from Infobip.
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Conversational AI vs. Generative AI: What’s the difference?
Get an in-depth look at the difference between conversational AI vs. generative AI and how they can work together to help you elevate customer experiences.
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23 of the best free AI courses you can start today
Level up your AI and machine learning knowledge in 2024 with our curated list of the best free courses and resources available on the web.
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How RCS makes texting better in the US
Explore how RCS is the next big messaging evolution in the US, combining SMS, MMS, and iMessage into one powerful channel and reshaping how businesses communicate with their customers.
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Omnichannel customer service: The key to unlocking a 5-star experience
We look at best practices for delivering an omnichannel customer support and service experience for customers who are used to having the power of choice.
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Overhyped or underrated? Assessing the true impact of generative AI
As the buzz around GenAI starts to fizzle, has it lived up to our high expectations, and what does the future look like for GenAI?
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A quick guide to Viber chatbots and how to build one
Join us for an introduction to Viber chatbots, including key features, how they differ from Viber Business Messages, and how to build a Viber chatbot without needing to be a developer.
Downloads
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Platforms messaging trends report 2024
Discover the latest communication and service usage trends for platform businesses based on an analysis of the 65 billion B2B interactions that were fulfilled on our platform for platforms over the last year.
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Mastering email deliverability in a competitve landscape
Deep dive into the latest trends, insights and best practices that will ensure your email communication reaches the right audience in their inbox (and not spam folders).
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Driving meaningful customer engagement with conversational AI
Download our eBook and discover how conversational AI solutions are driving personalized customer engagement at scale.
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Retail Economics report 2024
Learn about the surprising shifts happening in consumer shopping behaviors and why retailers need to rethink their segmentation strategy, derived from our survey of 2,000 UK consumers in collaboration with Retail Economics.
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Finance messaging trends 2024
Discover how innovative finance companies are embracing new channels, incorporating chatbots to provide an always-on service, and using gen-AI to help improve customer service.
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Telco messaging trends 2024
Discover how telcos are embracing new conversational channels, using gen-AI to help improve customer service, and diversifying their service offerings.
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Transport and logistics messaging trends 2024
Download the report to discover the latest communication trends in the transport and logistics sector, based on messaging interactions on our platform in 2023.
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Healthcare messaging trends 2024
Download this report to find out how healthcare providers are optimizing their patient communications to achieve better outcomes.
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Retail and eCommerce messaging trends 2024
Find out how retail and eCommerce brands are now matching channels with use cases and blurring the line between marketing, sales, and service by supporting customers on their entire journey in a single channel.
Customer stories
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
Go to Analyst Reports