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Generational Messaging Trends Report

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A visual intro into the blog How network API capabilities strengthen security, showing a nighttime cityscape with illuminated highways and high-rise buildings with digital connection lines overlaying the scene, symbolizing network connectivity and data flow.
Posted onJanuary 14, 2026.

How network API capabilities strengthen security.

Telecom is becoming smarter, and network APIs are leading the way. Discover how these tools are transforming telecom security, enabling real-time verification, fraud prevention, and smarter services.

Tags:
  • Blog.
  • Best Practices.
  • Customer Security.
  • Operators.
  • Telco.
Smiling woman wearing a coat and scarf, standing outdoors and using a tablet, with a WhatsApp logo icon in a stylized frame on a dark green background.
Posted onJanuary 12, 2026.

WhatsApp newsletter guide [Create & send WhatsApp newsletter].

A WhatsApp newsletter allows businesses to share updates, promotions, and important information directly within a familiar chat environment.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Marketing.
A smartphone mockup showing a WhatsApp conversation with a verified business account named Activist. The background is bright orange with scattered geometric shapes in black and peach. The conversation shows a customer asking about red sneakers and the business responding with product details and a payment link.
Posted onJanuary 12, 2026.

WhatsApp Business numbers & virtual numbers guide (2025).

Learn how to get, verify, and manage your WhatsApp Business number using the WhatsApp Business App or Platform. Explore types of numbers, setup steps, best practices, troubleshooting, and how Infobip helps scale your messaging.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Conversational experience.
A visual intro into the spotlight ‘UM: Turning every marketing campaign into a two-way conversation,’ showing professional headshot of James Dutton, Chief Product Officer at UM. The bottom of the image displays the logos of Infobip and UM.
Posted onJanuary 9, 2026.

UM: Turning every marketing campaign into a two-way conversation.

How full-service agency UM helps create meaningful conversations between brands and their customers, turning campaigns from something that’s seen into experiences that audiences actively engage with.

Tags:
  • Blog.
  • Trends and Insights.
  • WhatsApp Business.
  • Conversational experience.
  • Spotlight.
Woman using a smartphone at night with a WhatsApp icon overlay on a dark background.
Posted onJanuary 8, 2026.

How Businesses Use WhatsApp API: Best Use Cases and Examples.

Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural. 

Tags:
  • Blog.
  • Best Practices.
  • Trends and Insights.
  • WhatsApp Business.
  • Conversational experience.
Illustration of a smartphone screen displaying an example of an RCS rich card message for a clearance sale, featuring a "Shop now" button.
Posted onJanuary 7, 2026.

Key RCS statistics & market insights for 2026.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement. 

Tags:
  • Trends and Insights.
  • RCS.
Header image for blog about how to easily build a chatbot for WhatsApp.
Posted onJanuary 6, 2026.

How to design and build a WhatsApp chatbot – with examples.

Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Customer Service.
A person seated indoors holds a smartphone and reads an on‑screen chat message. A large chat card in the foreground is titled “AI Assistant” and contains the text: “Hi Alex, this is GreenBank’s AI assistant. I use verified information to help with your request. Reply HUMAN anytime to speak with a team member.” Around the image are customer support icons, including a headset and a chat bubble, on a dark background, conveying AI‑powered banking support via messaging.
Posted onJanuary 5, 2026.

What is ethical AI? Key principles, concerns, and ethical chatbots explained.

Explore ethical AI principles and best practices for creating fair, transparent, and privacy-respecting chatbots.

Tags:
  • Blog.
  • Best Practices.
Posted onJanuary 5, 2026.

Ramadan marketing strategies: How to connect with customers in 2026.

Discover the latest consumer shopping habits in Ramadan and find out how conversational marketing can help you drive sales and thrive as a brand.

Tags:
  • Blog.
  • Trends and Insights.
  • Marketing.
Qpon spotlight
Posted onDecember 31, 2025.

Qpon: Redefining local life services with digital communication.

Discover how Qpon has been leveraging channels such as WhatsApp and SMS to stay connected with its customers and provide a better experience.

Tags:
  • Trends and Insights.
  • SMS.
  • WhatsApp Business.
  • Spotlight.

Downloads

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Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.
Posted onNovember 20, 2025.

The advertiser's engagement playbook.

Tags:
  • Best Practices.
Crowd at a stadium with the text “Rapport sur l’engagement des fans de sport” on an orange label
Posted onNovember 20, 2025.

Le rapport sur l’engagement des fans de sport.

Tags:
  • Trends and Insights.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”
Posted onNovember 5, 2025.

RCS has evolved from a promise into performance.

In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.

Tags:
  • Trends and Insights.
  • RCS.
  • eCommerce.
  • Financial Services.
  • Retail.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.
Posted onNovember 4, 2025.

Mastering shopping season with conversational messaging.

Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.

Tags:
  • Trends and Insights.
  • Retail.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.
Posted onOctober 7, 2025.

The gamification playbook.

Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.

Tags:
  • Best Practices.
  • Marketing.
Posted onOctober 7, 2025.

The sports fan engagement report.

Tags:
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”
Posted onSeptember 26, 2025.

How North American customers want to hear from brands.

Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.

Tags:
Posted onAugust 18, 2025.

Platform Messaging Trends Report 2025.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Tags:
  • Trends and Insights.
  • Gated.
Posted onJuly 29, 2025.

The AI advantage: How leading brands thrive in a 24×7 customer world.

Tags:
Posted onJuly 7, 2025.

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).

Tags:

Customer stories

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Klubi: Innovating Brazil’s credit market with new conversational messaging channels and effective automation .

  • 4x

    more conversions .

  • 3x

    reduction in customer support costs .

MoneyGram Haas F1 Team: Bringing interactive game experiences to fans over messaging channels  .

  • 80%

    lower cost of ad conversion .

  • 76%

    engaged user rate .

  • 74%

    quiz completion rate .

Bajaj Markets: 23% increase in leads with RCS for Business .

  • 50%

    delivery rate achieved on RCS for Business .

USI: Redefining the patient experience with WhatsApp chatbot   .

  • 94%

    CSAT score .

  • 54%

    reduction in agent workload .

  • 6,197

    patient conversations handled in just 3 months .

Industry Analyst Insights

Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.

Go to Analyst Reports
Generational messaging trends - Gen X - Awareness