Develop and grow customer relationships over any channel, any device, anywhere. Powered by Infobip full-stack cloud communication platform
RCS vs SMS: The Ultimate Comparison Guide
Join us as we explain the main differences between SMS and RCS Business Messaging and the best practices for combining the two channels to optimize your communication efforts.
How to use ads that click to WhatsApp
Discover how click-to-chat formats like click-to-WhatsApp ads work, top use cases and examples, and how they can help take help increase your marketing ROI.
Why martech platforms need an omnichannel partner
Find out how an omnichannel partner can enable martech platforms to future-proof solutions and provide better customer experiences.
Creating a WhatsApp marketing strategy for 2024: Benefits and best practices
How to craft an effective WhatsApp marketing strategy that incorporates the apps latest features and tools designed especially for business.
Is it time to upgrade to cloud contact center?
Setting up a cloud contact center helps you deliver top-notch service and excellent customer experiences that will increase satisfaction and retention. Here’s everything you need to know on how to get started.
Predictive marketing 101: What is it and how to utilize it
Learn all you need to know about predictive marketing and how generative AI and a customer data platform play a role in enabling businesses to succeed.
Simplifying SMS integration for better results
Integrating SMS into your communication platform is easier than you might think. Find out how to do it, and all the benefits you can enjoy.
WhatsApp Flows explained: Customizing in-app customer journeys
Discover WhatsApp’s game-changing features Flows and Payments to level up your customer journey. In this blog, we’ll explore what they are, how to set them up, and the top use cases.
How to build a web chatbot – best practice and step-by-step instructions
Everything you need to know to build a chatbot for your website, including design best practice and step-by-step instructions using Answers no-code chatbot builder.
How safe are the food delivery and ride-hailing industries?
How technology is helping to make the food delivery and ride-hailing industries as safe as possible for both customers and drivers.
How to integrate a conversational AI chatbot with your platform
Conversational AI enhances interactions by providing a human-like experience. Find out how to successfully integrate a conversational AI chatbot into your platform.
SIP trunking 101: A complete guide to enhancing voice connectivity
In this blog, we dive deep into the world of SIP trunks and get into what they are, what are the benefits, the business use cases – and more!
Key benefits of using WhatsApp Business Platform with Infobip
Ready to build end-to-end experiences on your customers’ favorite chat app? Here’s everything you need to get started.
Everything you need to know about conversational commerce
Discover everything you need to know about what conversational commerce is and how it will help your business gain a competitive advantage by meeting high expectations.
What is 2FA: Everything you need to know
Find out how two-factor authentication (2FA) can be used most effectively as part of an omnichannel authentication solution that puts the emphasis on the customer experience.
What is phygital marketing? 8 examples of phygital experiences
Let’s explore everything you need to know about phygital marketing and how it can help you build a successful marketing strategy.
Finding the right CPaaS vendor using the Gartner® Magic Quadrant™ report
A practical guide to using the Gartner Magic Quadrant report for CPaaS to help you choose the right cloud communication provider for your business.
Ensuring that the future of artificial intelligence is a positive one
Infobip’s head of product Krešo Žmak was interviewed for Medium to provide his take on the future of artificial intelligence. Here are the highlights.
What is P2P and A2P messaging?
Discover the key differences between P2P and A2P SMS and find out which one is better for your business.
What are WhatsApp Channels and how to use them for your business
Discover how businesses can leverage WhatsApp Channels, a private broadcasting tool to boost customer engagement and drive sales.
What is omnichannel marketing?
The term is used all the time, but what does it actually mean? More importantly, how do marketers build an omnichannel marketing strategy that delivers results?
How to collect WhatsApp Business Platform opt-ins
Learn everything you need to know about WhatsApp opt-ins, why they are important, and how to successfully collect messaging consent from customers.
How generative AI can boost customer experience 10X through customer data platforms
Transform customer experience with generative AI by providing targeted offers, personalized content, and identifying emerging trends.
What are confirmation emails and how to use them?
In this blog, we uncover the basics of confirmation emails, some best practices – and also how using them increases customer engagement. Learn more!
3 ways to elevate Halloween marketing campaigns
Discover three ways to elevate your Halloween marketing campaigns and bring home more treats while avoiding tricky situations.
Overcoming the challenges of omnichannel marketing data management
Find out how to overcome data management challenges in omnichannel marketing, elevate your marketing game, and exceed customer expectations.
How your company can leverage datafication for growth
Explore how datafication can help optimize processes, personalize experiences, and improve decision-making across industries.