Chat apps and ride-sharing: How many apps are enough?
Discover the benefits of integrating a chat app into your ride-sharing service and learn how it can simplify ride booking and enhance the entire ride-hailing experience.
Can you imagine your life without ride-sharing or food delivery apps? Probably not! Gone are the days of waving down a taxi on the street corner or waiting in long queues at transportation hubs.
Ride-hailing services have become an important part of our daily routine. From ordering food to booking rides, we rely on such applications to simplify our lives.
The market size for on-demand transportation apps is expected to reach 185 million dollars by 2026. This means, that there’s a high demand for ride-sharing services. And as the ride-hailing industry continues to evolve, so does the need for seamless, convenient, and efficient experiences.
Read on to learn more about ride-sharing apps and how integrating a chat app can simplify ride booking and enhance the entire ride-hailing journey.
The rise of ride-sharing apps
Ride-sharing is an on-demand service app that connects people who need a ride with drivers who are ready to give them one.
Popular ride-sharing apps like Uber, Lyft, Bolt and others have made it easier for people to get around at an affordable price. Their ease of use offers a level of convenience that traditional taxis cannot match. In addition, they usually offer effective and seamless sign-up processes that maintain the highest levels of security.
But this is just the beginning. Experts predict that the growth of ridesharing apps will continue to skyrocket in the coming years, as more and more people opt for these services over car ownership.
Statista research shows us that the global ridesharing market is projected to grow at a CAGR of 22.3% from 2020 to 2027. The market is expected to reach $218.0 billion by 2025, up from $36.4 billion in 2017.
However, as the number of ride-sharing apps continues to increase, it begs the question: how many apps are enough? Many users are tired of downloading or using multiple apps on their smartphones. Therefore, rather than trying to tempt users away from their favored chat apps, businesses and brands must meet them where they are.
This is where the importance of a single chat app for the entire journey becomes evident.
Chat apps to enhance the ride-sharing journey
Customer needs for seamless and efficient experiences are growing more by the day. In fact, By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of omnichannel messaging within a single app to deliver a superior customer experience.
Transitioning to chat apps or messaging platforms, ride-hailing businesses can:
- Reduce dependency on native mobile app support
- Personalize customer engagement and deliver conversational experiences
- Reduce operational costs and increase overall customer support efficiency
- Automate repetitive tasks and seamless transfer to agents when required
- Save time for both customers and customer service reps
- Increase customer satisfaction and loyalty
For the ride-hailing industry, this means having access to not only transportation services but also other services that complement the overall ride-sharing journey.
Best Practices for in-app chat support
Imagine a world where you can book a ride, order food for delivery, communicate with your driver, and even pay for your trip all within one app. No more switching between multiple applications, trying to remember login details, or struggling to find the right information.
Take ride-hailing company, Uber, for an example. Their goal was to reimagine the entire ride-hailing experience by making it seamless and enjoyable across the board. How? They used a conversational omnichannel communication approach by integrating a WhatsApp chatbot that allows riders and drivers to use real-time-messaging to enable seamless communication experiences.
Integrating WhatsApp as a chat app enhanced Uber’s customer experience by:
- Enabling driver & user registration through Ads that click to WhatsApp are a brilliant shortcut to start conversations with your customers
- Simplifying booking process by easily finding a ride and confirming pick up location directly from the chat app
- Completing the service and providing payment options
- Tracking delivery and ride or changing delivery location
- Managing 24/7 support and quickly resolving issues
- Offering personalized recommendations and proactive engagement
- Gathering valuable insights through direct feedback collection
The move towards conversational everything
The move towards conversational everything is mirrored across many industries including ride-hailing. Ride-sharing apps can design end-to-end conversational customer journeys through chat apps to enhance the overall ride-sharing journey and boost loyalty.
By integrating chat functionality into a single app, riders and drivers can communicate effortlessly throughout the entire journey. With just a few taps on their smartphones, users can book a ride and track its arrival in real-time.
Need to let your driver know you’re running a few minutes late? Simply send them a message through the app. Want to ask for a specific drop-off location? Chat with your driver and provide them with the details. The possibilities are endless, and the convenience is unparalleled.
Use cases and customer stories
Infobip has worked with a number of global brands in the ride-hailing and transportation industry who have leveraged our chat apps, expertise, and infrastructure to help secure their services- and elevate their support. Click on each link to view the full customer story: