Chat with us, powered by LiveChat
Products
Products Hub
Simplifying the Global Complexity of Communication

Create experiences customers value to securely engage, convert, support and retain them.

See all products
Communication Channels
Customer Engagement
Platform and Connectivity
Solutions
Solutions
Create Memorable Customer Experiences

Solutions refined over 12 years and 40,000 customers, blending customer experience, technology and data.

Find out more
Solutions
Industries
Resources
RESOURCES
Get better by example and experience

Real-world Insights, events and case studies to learn and adapt to your needs.

Hubs

RCS (Rich Communication Services)

RCS messaging is the next step in the evolution of SMS.

RCS (Rich Communication Services) is an IP-based messaging service provided to mobile phone users through mobile operator networks. It’s used for both Person-to-Person (P2P) and Application-to-Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps (such as WhatsApp, Viber, and Facebook Messenger) to deliver more interactive, compelling experiences to users.   

Considered the next step in the evolution of mobile messaging, RCS messaging offers rich functionalities to enable more engaging customer journeys. Businesses are using RCS to build strong relationships with their customers through branded two-way communications

RCS-enabled A2P communications is known as RCS business messaging (RBM), and it’s used to deliver branded, interactive mobile experiences that improve and empower the ways in which people and businesses communicate.

Through a rich feature set that allows for the creation of branded messages incorporating multimedia, suggested reply buttons, barcode delivery, click-through options and more, brands now have a new way to develop relationships through two-way communication. 

What’s more, this ability comes native on customer phones, not as individual apps that must be downloaded. As more native apps come pre-installed on next-generation smartphones, RCS adoption is has been increasing steadily with over 300 million active users worldwide as of end of 2019.

Designed and developed by Bornfight