Products Hub
Simplifying the Global Complexity of Communication

Create experiences customers value to securely engage, convert, support and retain them.

See all products
Customer Engagement
Communication Channels
Platform and Connectivity
Create Memorable Customer Experiences

Solutions refined over 12 years and 40,000 customers, blending customer experience, technology and data.

 By Solution
By Industry
Your business. Just more of it.

Increase your solutions portfolio with the Infobip CPaaS and CCaaS solution. Benefit from the added value brought by our communication platform for enterprise customer engagement, authentication, and security. Amplify your customer’s digital transformation journey with Infobip.

Maximize your revenue with Infobip

We are a trusted partner in expanding business messaging, bringing new revenue and building enterprise relationships with top-notch customer experience.

Find out more
Telecom solutions
Get better by example and experience

Real-world Insights, events and case studies to learn and adapt to your needs.


RCS (Rich Communication Services)

RCS messaging is the next step in the evolution of SMS.

RCS (Rich Communication Services) is an IP-based messaging service provided to mobile phone users through mobile operator networks. It’s used for both Person-to-Person (P2P) and Application-to-Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps (such as WhatsApp, Viber, and Facebook Messenger) to deliver more interactive, compelling experiences to users.

RCS in numbers

As reported by the GSMA, RCS adoption has been increasing steadily in recent time, with the following numbers being accurate for May 2020.

  • 89 operators have launched RCS
  • 417 million global monthly active users

The rich features of RCS

Considered the next step in the evolution of mobile messaging, RCS messaging offers rich functionalities to enable more engaging customer journeys. Businesses are using RCS to build strong relationships with their customers through branded two-way communications.

RCS-enabled A2P communications is known as RCS business messaging (RBM), and it’s used to deliver branded, interactive mobile experiences that improve and empower the ways in which people and businesses communicate.

Through a rich feature set that allows for the creation of branded messages incorporating multimedia, suggested reply buttons, barcode delivery, click-through options, carousel messages with multiple images, and more, brands now have a new way to develop relationships through two-way communication.

What’s more, this ability comes native on customer phones, not as individual apps that must be downloaded – leading to a continuous rise in RCS adoption.