What is RCS Messaging?

Rich Communication Services (RCS) is an IP-based messaging service with rich messaging features similar to chat apps but provided through mobile network operators.   

It is available worldwide through the majority of service providers and devices.

1.9 bn

Forcast of active RCS users by 2027

$6.2 bn

Operator-billed RCS revenue by 2028

RCS messaging might also be referred to as:

  • RCS chats
  • RCS texting

RCS chats are used for person-to-person (P2P) and application-to-person (A2P) communications. It is a powerful messaging channel as it combines the global reach of SMS (Short Message Service) with the rich features of chat apps (such as WhatsAppViber, and Facebook Messenger) to deliver more interactive, compelling user experiences.

It’s important to note that they activate only when all participants in a conversation have RCS compatibility.

Which devices support RCS?

Currently, it is only available on Android phones. Still, Apple announced that they will enable RCS on iOS 18 in 2024, enabling rich messaging features between users of both platforms. It will allow Apple and Android users to interact on a mobile messaging channel without downloading an OTT app.   
This has the potential to change the way businesses connect with customers, as person-to-person communication is likely to change between Android and iOS users.   

RCS vs. RCS Business Messaging

RCS and RCS Business Messaging (RBM) are both next-generation messaging technologies that aim to enhance the traditional SMS experience. 

However, they have different focuses and target different audiences. 

Target audienceIndividualsBusinesses
Primary focusEnhancing personal conversationsImproving business communication
Supported featuresRich media content, location sharingInteractive buttons, suggested replies, campaign tracking
AdoptionWidespread across mobile carriers and messaging appsMore limited adoption, typically requires additional setup
ExamplesSending delivery notifications for online orders, coordinating plans with co-workersSending marketing promotions, providing customer support

Most common RCS FAQs

Jan 26th, 2024
3 min read

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