What is RCS Messaging?
Rich Communication Services (RCS) is an IP-based messaging service with rich messaging features similar to chat apps but provided through mobile network operators.
It is available worldwide through the majority of service providers and devices.
1.9 bn
Forcast of active RCS users by 2027
$6.2 bn
Operator-billed RCS revenue by 2028
Source: Juniper Research
RCS messaging might also be referred to as:
- RCS chats
- RCS texting
RCS chats are used for person-to-person (P2P) and application-to-person (A2P) communications. It is a powerful messaging channel as it combines the global reach of SMS (Short Message Service) with the rich features of chat apps (such as WhatsApp, Viber, and Facebook Messenger) to deliver more interactive, compelling user experiences.
It’s important to note that they activate only when all participants in a conversation have RCS compatibility.
Which devices support RCS?
Currently, it is only available on Android phones. Still, Apple announced that they will enable RCS on iOS 18 in 2024, enabling rich messaging features between users of both platforms. It will allow Apple and Android users to interact on a mobile messaging channel without downloading an OTT app.
This has the potential to change the way businesses connect with customers, as person-to-person communication is likely to change between Android and iOS users.
RCS vs. RCS Business Messaging
RCS and RCS Business Messaging (RBM) are both next-generation messaging technologies that aim to enhance the traditional SMS experience.
However, they have different focuses and target different audiences.
| Feature | RCS | RBM |
|---|---|---|
| Target audience | Individuals | Businesses |
| Primary focus | Enhancing personal conversations | Improving business communication |
| Supported features | Rich media content, location sharing | Interactive buttons, suggested replies, campaign tracking |
| Adoption | Widespread across mobile carriers and messaging apps | More limited adoption, typically requires additional setup |
| Examples | Sending delivery notifications for online orders, coordinating plans with co-workers | Sending marketing promotions, providing customer support |
