Turn customer inboxes into experiences with RCS for Business
With RCS for Business, brands go beyond text. Deliver interactive images, carousels, and one-tap actions. Now backed by Google, Apple, and global operators.
What is RCS and why it’s a new favorite
RCS (Rich Communication Services) is the next generation of SMS, built for a world that expects more than plain text. It combines the trusted reach of mobile operators with the interactivity of apps, giving brands more control over how they engage customers.
Global reach unlocked
With Apple’s official support for RCS, your brand can now connect with almost every mobile user worldwide.
No extra steps for users
Customers do not need to download or install anything. Messages arrive instantly over WiFi or mobile data.
Interactive experiences
Add images, videos, buttons, and carousels to create engaging customer journeys inside a single message.
Reliable and secure delivery
Verified sender IDs and operator-backed delivery ensure messages are trusted and consistent.
Reach customers
Messages land directly in the native SMS inbox on Android 5.0+ and iOS 18.1+.
Why businesses love RCS
Higher engagement & conversions
Secure, rich, interactive experiences
Reliable reach, every time
Smarter thinking, better results
Security & trust built-in
Easy setup & integration
Global compliance
Easily integrate RCS for Business through API
Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.
Create your conversational ecosystem with multiple integration options
RCS pricing: How much does it cost?
RCS pricing is flexible and shaped by your region, carriers, and the type of messages you send. Simple alerts are cost-efficient for reach, while rich messages with images, videos, or carousels deliver more engagement and stronger ROI. With Infobip you do not need to worry about the details. We handle carrier agreements, compliance, and delivery and create pricing that fits your goals, region, and message volumes.
How businesses succeed with RCS
Digitaleo: Introducing RCS Business Messaging to clients .
-
72%
Higher conversion rate . -
10%
Lower cost per click . -
3x
Higher conversion rate .
Telekom Deutschland: Elevating customer engagement with RCS Business Messaging .
-
2x
better campaign performance .
Niva Bupa: Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy .
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75%
ROI on RCS Business Messages . -
31%
delivery rate for RCS Business Messages .
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Trusted by global leaders
Frequently asked questions
RCS, or Rich Communication Services, is the next generation of SMS. It brings modern messaging features such as read receipts, media sharing, and verified sender information to the default messaging app on Android devices. While RCS has existed for years, its relevance is increasing with Apple’s planned support in iOS 18. Infobip has been at the forefront of adoption since 2018, delivering billions of RCS messages worldwide. According to Infobip’s Messaging Trends Report, RCS usage has grown by 500 percent globally and 14 times in North America. RCS for Business (previously known as RCS Business Messaging, or RBM) enables companies to send interactive, branded, and secure messages directly to customers through the RCS protocol. With RCS for Business, businesses can share images, videos, product cards, and action buttons within a single rich conversation.
RCS gives businesses richer features than SMS or MMS. It supports high quality images, videos, carousels, reply buttons, and verified branding. RCS for Business delivers an app like experience inside the inbox, creating higher engagement and trust compared to traditional text messaging.
You can send promotions, loyalty offers, flight or delivery updates, reminders, payment requests, and customer service replies. RCS for Business supports both marketing and transactional communication, making it a complete channel for customer engagement.
Absolutely. With Infobip’s APIs, migrating from SMS and MMS to RCS is seamless and fully managed by Infobip. Smart fallback ensures your messages always reach customers, even if RCS is not available on their device or network.
RCS is supported on most Android devices through Google Messages and carrier networks worldwide. With Apple adding RCS support in iOS 18, coverage continues to expand. Infobip ensures delivery across regions by connecting with multiple global carriers.
Yes. RCS uses verified sender IDs, encryption, and carrier level protections to keep communication secure. With RCS for Business, customers can trust that every message comes from an authenticated and reliable brand.
RCS includes delivery reports, read receipts, and detailed analytics on customer actions like button clicks. With RCS for Business, you can measure performance in real time and optimize campaigns based on customer interactions.
Yes. RCS allows you to add your brand logo, colors, and verified name, along with personalized content for each customer. RCS for Business enables tailored promotions and interactive options that build stronger recognition and trust.
RCS is designed for enterprises as well as smaller businesses. With Infobip, you can send millions of RCS messages at scale, automate customer support, and run global campaigns with enterprise grade reliability.
You can start by registering your brand, completing verification, and integrating with Infobip’s platform. Infobip provides APIs, campaign tools, and global carrier coverage to help you launch and scale RCS for Business quickly.
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