SMS marketing solutions for hotels and hospitality

A2P (Application-to-Person) SMS messaging refers to businesses sending text messages to individuals, often using a web platform or SMS API. In hospitality, SMS is most often used for automating booking confirmations, reminders, and promotions, but it can also be used for two-way communication with guests before, during and after their stay.

Here are some of the key strategies you can use to enhance guest engagement with SMS:

• Segmentation and personalization: You can send personalized SMS messages to guests based on predefined conditions, such as welcome messages or room upgrade offers to new guests, or personalized recommendations for local attractions and dining options for certain segments of guests.
• Real-time updates: You can send real-time updates about reservations, including check-in and check-out times, and any changes to hotel services or amenities. This keeps guests informed and reduces uncertainty.
• Service requests: You can provide guests with the option to make service requests by sending SMS messages to your business number. For example, they can request room service, housekeeping, or maintenance.
• Feedback collection: After their stay, you can send SMS messages to your guests requesting feedback or reviews. This can help you gather valuable insights into guest satisfaction and find areas for improvement.
• Promotional offers: You can use SMS to send exclusive promotional offers or discounts to guests, encouraging repeat visits and fostering loyalty.
• Event notifications: You can inform guests about events happening at your hotel or nearby, such as live music, special dinners, or local festivals, enhancing their overall experience.

Yes, SMS is perfect for sending booking confirmations and reminders, as it helps reduce no-shows and ensure guests are well-informed about the status of their reservations. Here’s an example:

SMS streamlines the check-in and check-out process by sending instructions, reminders, and updates on time, using a channel available to every guest. Here’s an example:

Absolutely! Hotels can send personalized promotions via SMS based on guest data, preferences and behaviors, increasing bookings and enhancing the guest experience. The prerequisite is to connect your hotel management system to an SMS API, or use a platform for collecting and managing customer data that already has an integrated SMS channel.

Yes, guests can respond to SMS messages to make service requests, allowing for quick and convenient communication with hotel staff. For example:

Here are the main benefits of using SMS for collecting post-stay feedback and reviews:

• High open and response rates: SMS messages typically have higher open and response rates compared to emails. This means guests are more likely to read and respond to feedback requests sent via SMS, leading to more input and insights.
• Convenience: Receiving feedback requests via SMS is convenient for guests, as they can quickly respond at their own pace using their mobile devices without needing to access emails or web forms.
• Cost-effective: Compared to other direct communication methods, SMS is generally cost-effective and easily scalable, making it a practical choice for ongoing guest engagement and feedback collection.

1. Account setup: Start by creating an account on Infobip’s platform if you haven’t already. Once your account is set up, you will need API keys or tokens if you want to use our API. These credentials will be used to authenticate your application’s requests.
2. Choose low-code or code option: If you are not a developer, you can use our drag-and-drop tool called Moments to create SMS workflows without extensive coding. If you want to do your own development, be sure to check our SMS API documentation to understand how our SMS services work. The documentation provides details on endpoints, parameters, and response formats.
3. Set up workflow via web or API: Identify key events within your hotel management system that will trigger SMS messages (e.g., bookings, check-ins, special offers). Then, set up automated workflows for sending SMS messages based on predefined criteria or triggers. Examples include sending booking confirmations, check-in reminders, or service request acknowledgments.