SMS features and capabilities
Learn more about how our SMS service helps you stay connected to your customers.
Personalize SMS messages
Add value to your messages with personalization capabilities paired with our customer data platform People.
Automate SMS messages
With easy-to-use workflows you can automate messages and improve customer support.
Target the right customers
Segment and target customers based on patterns and past behaviors to boost engagement.
Two-way communication
Open two-way communication with customers in more countries than any other provider.
Long form messages
Send SMS messages longer than 160 characters in any country and any language.Â
Scheduling
Send SMS messages at the perfect moment with scheduled messaging.
Secure delivery
We ensure your messages are delivered safely and successfully with our reliable SMS service.
Fraud protection
Make authentication simple with OTPs, 2FA and registered send IDs over SMS.
Verified messages
Avoid phishing attacks by sending verified SMS messages your customers can trust.
Intelligent routing
With more worldwide connections than any other provider, we find the shortest route for every message.
A LEADER AGAIN
2025 Gartner®
Magic Quadrantâ„¢
for CPaaS
Positioned furthest for our Completeness of Vision!
Discover how industry-leading brands use our SMS service to improve user experience
Ibancar: Driving digital credit journeys from application to approval with conversational messagingÂ
-
60%
of leads progress through the sales funnel without human intervention -
~3,000
monthly service requests resolved automatically
Angel One: Redefining customer experience with a conversational omnichannel strategy
-
10%
increase in message delivery rate with RCS -
35%
open rate with WhatsApp Flows
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Quick and easy integration
Flexible and scalable APIs that are simple to integrate.
Integrate with any existing tech stack
Single unified API to integrate existing business workflows and build efficient SMS campaigns.
New
All on one platform
Send messages easily across all Infobip solutions.
Always-on integration support
Customer service and integration support is available 24/7 all year round.
Fast long numbers and short codes
Short Codes, Long Codes, 10DLC available in more than 150+ countries.
Connect with customers globally
We can help you reach more mobile devices worldwide than any other provider
9,700+ global connections
And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.
75+ offices on 6 continents
Global experience and local presence provides best-in-class service and solutions.
40+ data centers
Our worldwide data centers help you keep operations running smoothly and efficiently.
Highest standards of compliance
Avoid fines and blacklisting by staying compliant in all territories.
SMS insights and industry trends
RCS vs SMS: Which is best for your business?
Let’s look closely at RCS, how brands can benefit from its unique features, and how it compares to SMS overall as a business messaging tool. We go over use cases where businesses have been able to combine SMS and RCS effectively to provide a better and more cost-effective customer experience.
SMS fraud: The complete guide to detection and prevention
Learn about the latest SMS fraud tactics criminals are using, how they work, and how they can be prevented.
Ready to send your first SMS?
Ready in no time with no credit card required. Get connected today.