Knowledge base
Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog
WhatsApp automation: Features, tools, and use cases.
Discover how WhatsApp automation works. Learn about automation tools, benefits, use cases, best practices – and see how brands are using automation in the real world.
- Blog.
- Best Practices.
- WhatsApp Business.
- Conversational experience.
How to verify your WhatsApp Business Account (2025 guide).
Learn how to verify your WhatsApp business account and get blue tick verification. Understand the requirements, application process, and how Infobip can help your business become an Official WhatsApp Business Account.
- Blog.
- Best Practices.
- WhatsApp Business.
Sinar Mas Land: Creating connected customer experiences with omnichannel strategy .
Discover how Sinar Mas Land leverages an omnichannel strategy to create connected customer experiences and boost satisfaction in Indonesia’s real estate market.
- Blog.
- Inspiration.
- Spotlight.
WhatsApp Channels for business: How to use them.
WhatsApp Channels deliver extensive reach and engagement. Learn how to create, optimize, and grow your own WhatsApp Channel to share updates, boost visibility, and connect your audience with deeper, two-way chat experiences.
- Best Practices.
- WhatsApp Business.
WhatsApp vs WhatsApp Business [Full comparison].
They are both the most popular messaging apps in their class, but what are the differences between WhatsApp and WhatsApp Business? Read on to find out!
- Blog.
- Best Practices.
- WhatsApp Business.
How to use ads that click to WhatsApp.
Discover how to create and optimize Click to WhatsApp ads for faster engagement, higher conversions, and compliant campaigns, plus real brand success stories.
- Blog.
- Best Practices.
- WhatsApp Business.
- Marketing.
WhatsApp eCommerce customer journey: Strategies, chatbots and best practices.
Learn how to use WhatsApp for eCommerce success with automation tips, marketing strategies, and real-world use cases.
- Best Practices.
- WhatsApp Business.
- eCommerce.
- Retail.
Danone: Promoting well-being and strategic growth in Brazil.
Discover how Danone, a global leader in nutrition, uses artificial intelligence and an omnichannel strategy to build human connections, boost eCommerce, and promote consumer health in Brazil.
- Blog.
- Trends and Insights.
- Spotlight.
WhatsApp broadcast for business: Scale with compliance and automation.
WhatsApp broadcasts allow businesses to send messages to thousands of customers at once while keeping each chat private and personalized. Learn how to reach your audience effectively and scale messaging with compliance and automation.
- Best Practices.
- WhatsApp Business.
Shopping season 2025 consumer survey: Insights that could rewrite your campaign plan.
From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.
- Blog.
- Trends and Insights.
- Conversational experience.
Downloads
RCS has evolved from a promise into performance.
In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.
- Trends and Insights.
- RCS.
- eCommerce.
- Financial Services.
- Retail.
Mastering shopping season with conversational messaging.
Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.
- Trends and Insights.
- Retail.
The gamification playbook.
Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.
- Best Practices.
- Marketing.
The sports fan engagement report.
How North American customers want to hear from brands.
Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.
Platform Messaging Trends Report 2025.
Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.
- Trends and Insights.
- Gated.
The AI advantage: How leading brands thrive in a 24×7 customer world.
Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).
Hyper-personalization: Intelligent customer engagement for business growth.
Messaging Trends Report 2025.
- Trends and Insights.
Customer stories
Cebu Pacific: Delivering a seamless customer-centric experience with Viber .
-
75%
increase in Net Promoter Score .
Ibancar: Driving digital credit journeys from application to approval with conversational messaging .
-
60%
of leads progress through the sales funnel without human intervention . -
~3,000
monthly service requests resolved automatically .
Angel One: Redefining customer experience with a conversational omnichannel strategy .
-
10%
increase in message delivery rate with RCS . -
35%
open rate with WhatsApp Flows .
Bfree: Powering efficient, conversational debt recovery at scale .
-
70%
engagement rate of customers who were loan defaulters . -
40%
of borrowers prequalified via IVR before human contact is needed .
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
