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Generational Messaging Trends Report

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A young woman sits at a wooden desk working on a laptop with a notebook open in front of her. The background is black with orange and white graphic shapes and an orange icon showing a customer profile card, suggesting customer data or identity management.
Posted onMay 22, 2026.

What is a customer data platform and why you need one?.

A CDP creates a single database that you can leverage to boost your CX. Read to know what a customer data platform is and how you can use it.
Dark background illustration of a marketing automation flow connected to a mobile phone screen. On the left, four orange buttons labeled ‘Clicked,’ ‘Wishlist,’ ‘Customer service,’ and ‘Search’ are grouped and linked to the category ‘bags.’ On the right, a smartphone displays a push notification featuring two handbags and the message: ‘New bags available now! Hi Lisa, meet your new favorite – stylish, light, and made for every day. Get yours today.’
Posted onMay 21, 2026.

B2B customer data platform: What it is and why B2B needs a different kind of CDP.

A B2B customer data platform unifies account-level data across every touchpoint, from CRM and messaging to AI conversations. Learn what makes B2B CDPs different, what features matter, and how Infobip's Conversational CDP within AgentOS adds conversational data no other CDP captures.
Man wearing glasses smiles while using his smartphone, illustrating a positive customer experience with conversational AI on mobile.
Posted onMay 19, 2026.

Conversational AI design: A practical guide for brands.

Conversational AI design is the difference between an agent customers trust and one they abandon. Here's how to get it right – with real results from LAQO's WhatsApp AI agent.
An RCS conversation on an iPhone from a retail brand promotion a new Spring collection and encouraging the shopper to browse their products.
Posted onMay 15, 2026.

Apple RCS: How to turn on RCS on iOS, features, and FAQs .

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
A visual intro to a Customer service chatbots blog showing a person seated indoors using a smartphone. The image features an orange background with abstract shapes and UI-style icons, including a chatbot icon and a human customer service icon, representing digital customer communication and support.
Posted onMay 15, 2026.

Customer service chatbots: The 2026 enterprise guide.

Customer service chatbots automate support queries, reduce ticket volume, and escalate to AI agents or humans when needed. Explore how each tier of AI works, what capabilities actually matter when choosing a platform, and how companies are measuring real results in 2026.
alt="Smartphone displaying a promotional email from 'Atypical' to 'Sora' with the subject '20% off on all knitwear!', showing a product card with stacked knit beanie hats, a 20% discount message, and an orange 'Buy now' button.
Posted onMay 14, 2026.

Best email APIs in 2026 (for developers and enterprise teams).

Compare the best email APIs for transactional sending, enterprise compliance, and multi-channel communication.

Featured image with Tom Gavazzi, CEO of WoomAI with both logos from Infobip and WoomAI
Posted onMay 13, 2026.

WoomAI: How conversational AI is turning one-day events into year-round communities.

The B2B event industry has a communication problem. It sends emails delegates do not open, builds apps they do not download, and hangs signage they walk past. Then the event ends, and the conversation stops entirely.
Header image showing a Facebook Messenger chatbot interaction where a person in asking about the last three items that they bought.
Posted onMay 13, 2026.

How to build a Messenger chatbot in 2026 [6 Steps].

Everything you need to know about creating a chatbot for Facebook Messenger, including the unique Messenger benefits you can tap into, and step-by-step instructions on how to build your own chatbot with no coding knowledge required.

Person using a smartphone in an urban setting, shown within a rounded frame alongside AI‑themed icons and abstract design elements.
Posted onMay 12, 2026.

The AI readiness checklist: Is your brand really ready for effective AI? .

Use this quick AI readiness checklist to see if your customer communications are ready for scalable AI across channels, data, automation, and integration.
Person using a smartphone with an example promotional message offering a 10% discount, shown alongside icons representing messaging, email, WhatsApp, and Viber.
Posted onMay 12, 2026.

What CX maturity really tells you about your customer journeys (and what to do about it).

Discover the CX Maturity framework and what it can tell you about the effectiveness of your customer journeys and potential for growth.

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Posted onApril 27, 2026.

Future-proofing your investment in Voice AI.
AgentOS platform UI showing a customer profile panel with contact and engagement data alongside a real-time activity feed, surrounded by floating labels for five AI agent types: eCommerce, WhatsApp, Voice, Email, and Payment.
Posted onApril 13, 2026.

AgentOS playbook: The enterprise playbook for agentic customer experiences.

Our AgentOS platform brings autonomous AI agents, unified customer data, intelligent orchestration, and a contact center together on one CPaaS foundation.
Posted onApril 3, 2026.

Messaging Trends Report 2026.

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.
Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.
Posted onNovember 20, 2025.

The advertiser's engagement playbook.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”
Posted onNovember 5, 2025.

RCS has evolved from a promise into performance.

In collaboration with Omdia, we explore how RCS is redefining business messaging. A year after Apple’s adoption, RCS is delivering real impact, broader reach, richer AI-driven experiences.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.
Posted onNovember 4, 2025.

Mastering shopping season with conversational messaging.

Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.
Posted onOctober 7, 2025.

The gamification playbook.

Learn how to engage sports fans with gamified experiences on their favorite channels to boost loyalty and ROI.
Posted onOctober 7, 2025.

The sports fan engagement report.
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”
Posted onSeptember 26, 2025.

How North American customers want to hear from brands.

Find out what customers really think about brand messaging. This eBook uncovers how people across North America want businesses to reach them, from the channels they trust most to the tones that resonate and the moments that matter.
Posted onAugust 18, 2025.

Platform Messaging Trends Report 2025.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

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Rubeus: Powering smarter student journeys and higher enrollment conversions with omnichannel engagement .

30%

applicant-to-enrollment conversion rates achieved by their customers .

2x

higher recurring revenue from clients using the joint solution .

80%+

enrollment growth for key institutions .

Rule: Powering omnichannel growth in Sweden with SMS and RCS .

2x

SMS traffic growth .

4,000

customers managed by a team of 35 .

Ualá: Enhancing debt collection for delinquent customers through omnichannel communications .

97%

reduced waiting time to speak with an agent .

60%

contactability achieved .

73%

collectors’ workload reduced pre-due date .

Dialog Health: The platform chosen by Fortune 500 health systems and plans with 96% SMS reach rates .

96%

patient reach rate .

55%

patient response rate for appointment confirmations .

$500k+

potential revenue from an SMS recall campaign .

Industry Analyst Insights

Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.

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Generational messaging trends - Gen X - Awareness