Every year, major shopping seasons bring a surge of activity for both customers and brands. From Diwali and Singles’ Day to Black Friday, Chinese New Year, Ramadan/Eid, and Christmas, these key moments drive increased spending and deeper engagement with brands.
In this eBook, we’ll explore how brands in the APAC region can capitalize on these high-impact periods not just through promotional activities but also by creating meaningful customer engagement that turns conversations into conversions.
- 92% APAC retailers are using AI for communication
- 47% of shoppers want promotions before October ends
- 169% growth in conversational retail interactions
What’s inside the eBook:
Understanding consumer shopping behavior:
Discover what customers expect from brands during the peak shopping seasons.
Key business challenges:
Explore the blockers towards achieving great customer satisfaction and solutions to address the same.
CX maturity in APAC:
Where APAC brands stand in terms of CX maturity – digital transformation & channel adoption.
CX use cases:
Explore the most common use cases for marketing, sales, and customer support.
Shopping season checklist:
Uncover the strategies such as audience segmentation, channel and platform selection, and more.
Real-life success stories:
Learn the strategies adopted by leading retail and eCommerce brands to drive engagement and conversion.
Download the eBook to explore the latest trends, key insights, and actionable strategies that will help you stay ahead this shopping season and for future seasonal campaigns.