The advertiser’s engagement playbook
Build deeper customer relationships with conversational messaging.
How this changes the game for you
Food and beverage brands face a new era of customer expectations, competition, and digital rules. To thrive, you need to go beyond traditional advertising and create real conversations that build trust, loyalty, and long-term value – even in a regulated landscape.
Discover how to turn every chat into a strategic win – for your products, your CX, and your business growth.
Key take aways:
- Customer insight: Explore how shoppers expect to connect with food, snack, and beverage players -and what “best-in-class” engagement now looks like.
- Tactics for every channel: Practical, regulation-smart ideas for WhatsApp, RCS, chatbots, and loyalty programmes – so you can reach customers compliantly and creatively.
- Ready-to-use campaign journeys: Proven flows for launching quizzes, real-time guided selling, gamified experiences, and retention programmes that move the needle.
- Measurable results: Key benchmarks for engagement, conversion, loyalty, and ROI – so you can track your wins and optimise for what works.
What’s inside the playbook:
Unlock advertising strategies :
Customer engagement journeys
See proven conversation flows that turn awareness into action – across product launches, flavour finders, AR games, and loyalty moments.
Benchmarks, tips and quick wins
Know exactly what “good” looks like: engagement rates, conversion stats, retention metrics, and best practices from real consumer brands.
Channel tactics for real cut-through
Get the playbook’s best setups for WhatsApp, RCS, and chatbot-powered campaigns – crafted to grow reach and comply with UK rules.
Compliance made practical
Clear do’s and don’ts for brand-safe digital engagement. Learn how to keep your campaigns creative, compliant, and confidently on side.
Ready to get started? Download the playbook to get the strategies and use cases to engage and sell – like never before.