We surveyed 1,500 American football, baseball, soccer and cricket fans across North America, Europe and India. The research found many feel disconnected and undervalued. Find out what teams should do to build closer relationships that fuel loyalty and engagement.
The research reveals there are many ways teams can help supporters get closer to fans and increase loyalty, participation and spend. Read the report to discover:
What fans want from their relationships with teams
Their biggest frustrations and how they can be addressed
The ‘always-on’ engagement and content fans want to enjoy
We help MoneyGram Haas F1 team create richer, more interactive fan journeys combining messaging channels like WhatsApp in combination with the power of conversational AI.
