The AI advantage: How leading brands thrive in a 24×7 customer world
In collaboration with IDC, we have explored how advanced AI technologies empower brands across the Asia Pacific region to meet customer expectations, surpassing traditional approaches.
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Today, businesses that delay or wait to adopt AI for customer engagement risk losing more than just customers – brand trust and market leadership are at stake. APAC has been a forerunner in AI adoption, with brands eager to use AI to enhance their marketing and customer service processes.
According to the IDC report, in the year 2027 Asia-Pacific businesses will spend more than US$30 billion on AI-related infrastructure, platforms, software, and services to support their ability to compete on highly personalized customer experiences.
Leveraging technologies like GenAI, agentic AI, and predictive AI, businesses can elevate their customer experience and improve the operational process.
What you’ll find in this eBook?
This eBook highlights the role of advanced AI in breaking the barriers to meet great customer expectations, along with real-life use cases of businesses driving higher engagement using AI-powered solutions. You’ll find:
- How Advanced AI delights customers across multiple sectors such as insurance, retail, eCommerce, and telco.
- Role of proactive and intelligent approaches in enhancing customer experience throughout the journey.
- Enterprise AI investment trends across the Asia-Pacific region.
- Key CX performance improvements and metrics that matter for customer experience leaders.
- Step-by-step guide to building an AI-powered roadmap for your business.
Download this eBook to explore the growing adaptation of AI in APAC businesses and how you can leverage these advanced technologies to reshape your CX initiatives.