Platform Messaging Trends Report 2025
Discover the current communication trends for platform businesses based on the 73 billion interactions fulfilled on our platform for platforms in 2024.
2024 saw the emergence of several major trends that presented both a challenge and an opportunity for platform companies.
By analyzing the 73 billion channel interactions on our platform and breaking the stats down by vertical, use case, and channel has allowed us to identify the impact of trends like accelerated RCS adoption and evolved AI usage.
We have also seen how platform companies are helping their customers to evolve their conversational communication strategies to improve the experience of their customers and achieve cost efficiencies.
6x
37%
81%
Report highlights:
Just some of the trends that you will discover in the report include:
- RCS growth: 7x increase in the number of platform companies providing RCS to their customers.
- Video calling now expected: Advancements in video calling technology means that customers now expect to be able to jump on a video call with an agent from a web chat or chat app conversation.
- The latest communication trends per industry: We break down the latest trends in the Finance, Retail & eCommerce, and Telco verticals.
Download the report to get valuable insights to help your platform to become a key asset for your own customers to evolve their CX maturity and forge closer relationships with end users.