eCommerce SMS notification solution that boosts conversions and retention

Deliver timely eCommerce SMS notifications with automated, plug-and-play solutions. Accelerate conversions and build brand loyalty over the most widely available channel.

Challenges SMS can help you overcome

Eliminate long call queues, simplify your path to customer service, and provide real-time notifications and updates with an easy-to-use platform that takes the guesswork out of eCommerce SMS messaging.

Customers don’t complete their purchases

Customers have a long way to go from discovering your brand to completing their first purchase. Brands that want to stay top of mind and cut through noisy competition need to offer accessible and clear communication every step of the way.

Call center agents are overwhelmed

Long wait times are one of the main reasons customers choose to switch brands. Not being able to get a hold of an agent in a reasonable time will make them turn to the next available brand with a simplified path to customer service. 

Delivery times and locations change

Delivery is a key component of any eCommerce strategy. Keeping customers informed and enabling them to change their delivery details can save a positive customer experience from turning sour.

Get the most out of eCommerce messaging with SMS 

Examples of eCommerce SMS 

There are countless ways eCommerce brands can connect with customers via SMS. Here are a few examples to inspire your next eCommerce message:  

Promotional offers

Flash sale alert! Get 20% off everything for the next 24 hours. Use code FLASH20 at checkout. Shop now: [link]

Abandoned cart reminder

Last chance [customer name]! Your items are selling fast! Complete your order now before they’re gone: [link]

Order confirmation

Order confirmed! Thanks for shopping with us. Your order #12345 is being processed. Track it here: [link]

Back-in-stock

Back in stock alert! Your favorite [Product Name] is back! Order now before it’s gone again: [link]

Loyalty program

[Customer name], we have a special perk for you! As a valued member, enjoy early access to our upcoming sale. Start shopping now: [link]

Feedback

Thanks for your purchase [customer name]! Want to tell us about your experience with us? Click the link to let us know how we did: [link]

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Quickly connect to our flexible SMS API

Start sending programmable SMS messages to eCommerce customers with our comprehensive API and build the experiences your customers are looking for with:

  • a basic or fully featured API
  • advanced functionalities
  • clear API documentation
  • support from dev

Secure your online shopping journey

Protect your customers from fraudsters as they shop your eCommerce store. 

Set up SMS two-factor authentication to secure your customer accounts and transactions. Avoid costly mishaps with a simple and efficient way to authenticate user identity and information that is unique to them. 

  • Multi-layered authentication 
  • Biometrics 
  • Artificial intelligence
SMS 2FA for eCommerce secure messaging

How SMS is already helping teams like yours

Discover how retail and eCommerce brands used our SMS service to elevate customer engagement, achieve the best delivery rates, and reach their business goals. 

What is SMS marketing for eCommerce? 

eCommerce SMS marketing is a messaging strategy online retailers use to engage their customers with promotions, updates, special offers, and other marketing tactics over text message.

Rather than sending generic SMS messages, eCommerce brands focus on conversions, retaining customers, and enhancing the shopping experience. Brands need explicit consent from customers to send SMS marketing messages to ensure the communication is regulated and in line with local laws. Once an opt-in is collected, customers can receive personalized and tailored SMS messages from their favorite eCommerce brands. 

Benefits of SMS marketing for eCommerce 

eCommerce brands quickly feel the perks of relying on SMS messaging for marketing. Here’s a quick list of just some of the benefits brands will experience: 

  • Minimize cart abandonment: Send timely SMS alerts directly to their phones. Set up relevant eCommerce marketing messages to share your latest offers and link to your website to influence buying activity. Ensure the best visibility on the most used digital channel worldwide.
  • Reduce customer service wait times: Enable customers to text your call center agents instead of waiting in a queue. Set up automated eCommerce SMS messaging to give customers a response even when all your agents are busy. 
  • Improved delivery experience: Share links and contact information to enable them to get in touch with delivery staff or make changes to their delivery address and instructions. 
  • Cost-effective campaigns: SMS is a cost-effective channel, which means brands can allocate tight marketing budgets appropriately without breaking the bank on one campaign 
  • Worldwide reach: SMS is available on all mobile phones, which means no matter where you send you send SMS, the message will be delivered, giving marketing messages greater visibility.  
  • High open rates: As great as the reach of SMS is, the open rates are even better. With a 98% open rate, customers are much more likely to open an eCommerce SMS message over an email 

How to send eCommerce SMS messages 

Thinking about implementing SMS into your messaging strategy? With Infobip, it’s easy to get started and stay on track with meaningful and relevant SMS messages: 

STEP 1

Create an Infobip account 

Open an Infobip account and complete the verification process to ensure you’re signed up for the SMS service.

Create an account
STEP 2

Numbers and compliance

Depending on the country you operate in, you may need to register a number otherwise known as a Sender ID (e.g., a short code, 10DLC, VLN, or alphanumeric name). Infobip can help you set up your Sender ID and ensure you comply with SMS regulations such as GDPR, TCPA, or any other local messaging laws.

STEP 3

Import or collect contacts

Customer consent is critical to sending SMS marketing messages. Upload your contact list to People CDP and set up opt-in forms on your website, check out pages, or social media pages to collect consent and start sending messages. Be sure to include clear instructions on how to opt-out of SMS messages. 

STEP 4

Create and send campaigns

Before rolling out AI across your entire Infobip offers a suite of solutions to enhance your SMS strategy like Broadcast to quickly reach large audiences, Moments for crafted journeys, and SMS API for automation and seamless integration.

STEP 5

Monitor and optimize SMS campaigns

Track open rates, click-through rates (CTR), and conversions in Infobip Analytics. A/B test different message formats, CTAs, and timings to improve performance. Ensure compliance by allowing users to opt out (e.g., “Reply STOP to unsubscribe”).

The top 8 use cases for eCommerce SMS

Learn how to make the most of every SMS and which use cases make the biggest impact with your online shoppers 

  1. Order confirmations 
  2. Shipping notifications 
  3. Cart abandonment reminders 
  4. Restock alerts 
  5. Customer support updates 
  6. Feedback requests 
  7. Account authentication 
  8. Loyalty program notifications. 

Frequently asked questions about SMS eCommerce

Elevate your eCommerce journey with fast and reliable SMS messaging