MMS Messaging - deliver messaging experiences with images and video


MMS marketing examples and best practices

MMS can help you bring more engaging marketing campaigns to life. With rich media and reliable delivery, you can get better visibility of your marketing efforts and increase campaign engagement.

How to use MMS for marketing

MMS marketing enables you to use rich media for launching eye-catching campaigns straight to your customers’ inboxes.

You can include multimedia and rich communication elements like images, links, and videos to increase engagement, visibility and yield higher conversions with their marketing efforts. Think of it as a level up from SMS marketing messages.

MMS FOR Acquisition

Top 6 best practices for MMS marketing

There is a lot to consider when creating your MMS messages for customers. What kind of picture leads to higher conversion rates? Is a QR code better than a link? Which font is more engaging?  

In short, it depends. The best solution for a coupon campaign might not work for a product registration and vice versa. Every feature should be considered on a case-by-case basis, but we can give you some general pointers to keep in mind when crafting the perfect MMS message.  

The benefits of MMS marketing

Since MMS is sent directly to your customer’s phone without the need for them to download an app, you can be certain that your marketing message will reach its intended destination. This leads to some great benefits for your business.

Improve open rates 

MMS boasts of up to a 98% open rate. In comparison, the average open rate of an email is around 20%. This remarkable difference means you can rest assured that the messages you invest time and effort into crafting are actually seen.  

Reach unparalleled click-through rates (CTR) 

The CTR of MMS is 15% on average which greatly increases conversion rates. In comparison, a CTR of 5% is considered great for an email campaign, while a CTR of around 3% is usually expected from search ads. 

Boost visibility for campaigns 

90% of all MMS marketing messages are read within 3 minutes. This means you can send out limited time discounts, temporary coupon codes and other time-sensitive offers knowing that the customer will see it before the offer expires. 

Enrich customer engagement 

In comparison to a typical text message, MMS delivers 300% more engagement than SMS. This is due to the rich messaging features which capture attention faster than text-only. Using MMS increases the likelihood of people engaging with the content, rather than just skimming through it quickly. 

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