MMS MARKETING GUIDE / CHAPTER 1
The complete guide to MMS marketing for businesses
In a world of instant communication, dominated by digital channels, we’ve forgotten where it all started: mobile messaging. Discover what MMS marketing is and why it’s still a staple channel for your marketing communication.
In the modern tech world, old often means obsolete. But you’d be surprised to learn that MMS is actually more relevant and engaging than you would expect. In North America, it’s one of the most reliable ways for businesses to communicate in a rich and engaging manner.
In the United States, we’ve observed 19% more interactions on our platform in 2022 than in 2021.
This guide is your single source of everything you need to know about MMS messaging and why it’s still a strong contender in the communication space. Also, you will learn how MMS can amp up your marketing strategy.
Let’s take a deep dive into all you need to know about MMS, starting with the basics.
2.2 trillion
MMS and SMS sent in 2020 in the US alone
What is MMS?
Multimedia Messaging Service is a standard form of messaging available on all mobile phones. While SMS is text-only, MMS lets you send different kinds of media along with text. Instead of a plain message, you can include images, sounds and videos.
This allows you to create a fully customized, rich message specifically tailored to your communication needs. You can even choose different fonts and change the color of the text to emphasize certain words and improve engagement.
Key features of MMS for marketing communication
Let’s uncover the features that make MMS stand out as more than just “SMS with pictures”.
How to use MMS for marketing
MMS marketing enables you to use rich media for launching eye-catching campaigns straight to your customers’ inboxes.
You can include multimedia and rich communication elements like images, links, and videos to increase engagement, visibility and yield higher conversions with their marketing efforts. Think of it as a level up from SMS marketing messages.
Tips for your MMS marketing strategy
To make sure you’re building a fool-proof MMS marketing strategy, take a look at some tips that can help you get there.
FAQs about MMS
Still have questions about MMS messaging? Read on for frequently asked questions about this messaging channel.
While all smartphones can receive MMS messages today, not everyone has MMS enabled as part of their cellular plan or in their phone’s settings. Receiving MMS also requires an internet connection.
If you have a smartphone with a cellular plan that includes text-messages: yes. Keep in mind that sending MMS comes with an additional charge which varies depending on your provider.
Sending an MMS always comes with additional charges, but charges for receiving it depend on the country you’re in. The amount also differs depending on your cellular plan.
The maximum file sizes vary depending on your network operator, but all operators will reliably handle messages of up to 300 KB of data.
No, MMS allows you to send video and audio as well.
MMS will not work without data. An internet connection is required to send and receive MMS.
If MMS is turned off, you won’t be able to send or receive MMS messages. If your sender has a good service provider that includes a failover channel, you’ll receive just the text in the form of an SMS without the media elements.
Continue reading our MMS marketing guide
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