US sender registration app

To send messages in the USA over short code, a business must register a campaign with the US Mobile Network Operators (MNOs). For general information on how to manage short code programs, see Short Code Messaging Programs for USA and Canada. 

This guide describes how to use the US Sender Registration app to help you through this processs.

Prerequisites

A Short Code is a prerequisite for campaign submission. 

To request a US Short Code:

1. Go to Channels and Numbers, and click Numbers.
2. Click Buy Number and select to Request a number. For more information on buying numbers, see Request Numbers.

The App currently does not support 10DLC or TFN registration. To proceed with 10DLC or TNF registration, contact support@infobip.com.

Short Code Campaign Registration

After you request a number, to start the Short Code Campaign Registration, go to Channels and Numbers > US Sender Registration.

About Brands

In the US Sender Registration app, a brand refers to a business that will be launching a messaging campaign. It can be your own business, or it can be your clients' business, if you are enabling messaging on behalf of your clients. It is a prerequisite for campaign registration.

On the Brands tab, you see the list of brands that you have enabled for Short Code Campaign registration. Click on a specific brand to see the brand details and connected campaigns.

Clicking Create brand to register a new brand. For each brand you will need to provide:

• Brand name
• Website URL

Brand information is submitted together with campaign information to the carrier's as part of the registration process.

About Campaigns

A Campaign describes your mobile messaging program in detail, including the user experience (for example, call to action, opt-in, opt-out, and message flow) and information about how the service will be promoted. Each campaign is reviewed by the Infobip Compliance Team to ensure that the campaign is compliant with the CTIA (Cellular Telecommunications Industry Association) guidelines as well as operator-specific regulations and requirements.

On the Campaigns tab, you see the list of brands that you have enabled for Short Code Campaign registration. By clicking on a specific campaign, you can see the campaign details, carrier status, and issues.

For more information about campaign migrations and amendments, contact support@infobip.com.

Create a Campaign

You can create a campaign in one of two ways:

• From the Campaigns tab, click Create Campaign 
• From the Brands tab, select a brand from the list, and then on the Brand Details page, click Create Campaign

You can then start to draft your campaign using the following information:

Information	Description
Brand	Your chosen name for the brand.
Campaign type	US Short Code is the only supported type.
Short code	Select a Short Code that doesn't have an active campaign.
Specific carriers exclusion (optional)	Subject to review, would only be approved if valid reason is provided.
Campaign Information	Details about your campaign name and a summary of the goal of the campaign. Select a use case from one of the options. Select the checkboxes if your campaign includes:   Age verified adult content M18+ that requires verification   Support MMS to ensure that you ensure that you to make sure the device supports MMS before delivering MMS content. You will also need to define an error message in case the device does not support MMS.   Select the frequency:   Recurring messages   Single message   Select the pricing:   Standard   Free to End user (FTEU) Brand will assume the cost of the message for the end user and prefix all message content with FREE MSG.   Select whether you want to exclude specific mobile network operators from the campaign submission list. When you select this option, you can choose the MNOs that you do not want to receive the campaign and provide an explanation of why.
Call to action	Choose the call-to-action methods for how end-users are invited to to the campaign: IVR or POS   Radio   Web   TV   Print
Opt-in experience	Choose how the end-users can opt-in to the campaign:    Opt-in methods   Verbal consent   Online consent   Keyword   Interactive Voice Response (IVR)   Double opt-in   Required for shopping card reminders   The experience is vetted against the Cellular Telecommunications Industry Association (CTIA) and Cross-Carrier Messaging Initiative (CCMI) requirements.
Message flow	Message flow gives you guidance on creating the messages that end-users will receive and the order in which they are received to reflect the campaign user experience.
Support information	Provide additional, campaign-specific information, including:   SMS terms and conditions   Customer support URL   Customer support email address   Customer support toll-free number

You can either save your campaign as a draft or submit it for review.

Campaign Status

When you submit a campaign, it will be assigned a status. The status can be one of the following:

Campaign Status	Desciption
Draft	Campaign is still being drafted and not ready for review.
Submitted for review	From a business perspective, the campaign brief is ready to start the Infobip review process. The Infobip Compliance Team reviews the campaign and provides feedback.
Approved for submission	The Infobip Compliance Team finishes the review of the campaign and confirms that it is fully compliant with CTIA guidelines and operator-specific requirements.
Submitted to carriers	Campaign has been submitted for carrier's review and approval. At this stage, the campaign network status may vary from carrier to carrier. For more details on carrier network status, see (link to Carrier Network Status).
Registered	Your campaign has been approved by all the carriers and can be launched.
Rejected	Your campaign is not compliant with CTIA guidelines and operator-specific requirements and has been rejected by Infobip compliance team. This status is only used in extreme cases, when campaign purpose is not aligned with the guidelines.

 

Campaign Network Status

Once the campaign has been approved by the Infobip Compliance Team and the submission to carriers has started, the campaign gets a specific network level status per each network.

Network Status	Description
Not registered	Campaign has not been submitted to carrier.
Pending	Campaign has been submitted to carrier, and is pending carrier feedback.
Certification	The campaign is being certified by Infobip team and the carrier. Status can only apply for T-mobile, Verizon and AT&T network statues. Other carriers to not require certification.
Approved	Campaign has been approved by carrier.