US Sender Registration
To send messages in the USA over Short Code, a business must register a campaign with the US Mobile Network Operators (MNOs). For general information on how to manage short code programs, see: Managing Short Code Messaging Programs.
To help you through this process, the US Sender Registration app is available for selected accounts.
If you are interested in using the tool, contact firstname.lastname@example.org or your Infobip contact.
A Short Code is a prerequisite for campaign submission.
To request a US Short Code:
- Go to Channels and Numbers, and click Numbers.
- Click Buy Number and select to Request a number. For more information on buying numbers, see Request Numbers.
The App currently does not support 10DLC or TFN registration. To proceed with 10DLC or TNF registration, contact email@example.com.
Short Code Campaign Registration
After you request a number, to start the Short Code Campaign Registration, go to Channels and Numbers > US Sender Registration.
In the US Sender Registration app, a brand refers to a business that will be launching a messaging campaign. It can be your own business, or it can be your clients' business, if you are enabling messaging on behalf of your clients. It is a prerequisite for campaign registration.
On the Brands tab, you see the list of brands that you have enabled for Short Code Campaign registration. Click on a specific brand to see the brand details and connected campaigns.
Clicking Create brand to register a new brand. For each brand you will need to provide:
Brand information is submitted together with campaign information to the carrier's as part of the registration process.
A Campaign describes your mobile messaging program in detail, including the user experience (for example, call to action, opt-in, opt-out, and message flow) and information about how the service will be promoted. Each campaign is reviewed by the Infobip Compliance Team to ensure that the campaign is compliant with the CTIA (Cellular Telecommunications Industry Association) guidelines as well as operator-specific regulations and requirements.
On the Campaigns tab, you see the list of brands that you have enabled for Short Code Campaign registration. By clicking on a specific campaign, you can see the campaign details, carrier status, and issues.
For more information about campaign migrations and amendments, contact firstname.lastname@example.org.
Create a Campaign
You can create a campaign in one of two ways:
- From the Campaigns tab, click Create Campaign
- From the Brands tab, select a brand from the list, and then on the Brand Details page, click Create Campaign
You can then start to draft your campaign using the following information:
||Your chosen name for the brand.
||US Short Code is the only supported type.
||Select a Short Code that doesn't have an active campaign.
|Specific carriers exclusion (optional)
||Subject to review, would only be approved if valid reason is provided.
Details about your campaign name and a summary of the goal of the campaign.
Select a use case from one of the options.
Select the checkboxes if your campaign includes:
Age verified adult content M18+ that requires verification
Support MMS to ensure that you ensure that you to make sure the device supports MMS before delivering MMS content. You will also need to define an error message in case the device does not support MMS.
Select the frequency:
Select the pricing:
Free to End user (FTEU) Brand will assume the cost of the message for the end user and prefix all message content with FREE MSG.
Select whether you want to exclude specific mobile network operators from the campaign submission list. When you select this option, you can choose the MNOs that you do not want to receive the campaign and provide an explanation of why.
|Call to action
Choose the call-to-action methods for how end-users are invited to to the campaign:
IVR or POS
Choose how the end-users can opt-in to the campaign:
Interactive Voice Response (IVR)
Required for shopping card reminders
The experience is vetted against the Cellular Telecommunications Industry Association (CTIA) and Cross-Carrier Messaging Initiative (CCMI) requirements.
||Message flow gives you guidance on creating the messages that end-users will receive and the order in which they are received to reflect the campaign user experience.
Provide additional, campaign-specific information, including:
SMS terms and conditions
Customer support URL
Customer support email address
Customer support toll-free number
You can either save your campaign as a draft or submit it for review.
When you submit a campaign, it will be assigned a status. The status can be one of the following:
Campaign is still being drafted and not ready for review.
|Submitted for review
From a business perspective, the campaign brief is ready to start the Infobip review process. The Infobip Compliance Team reviews the campaign and provides feedback.
|Approved for submission
The Infobip Compliance Team finishes the review of the campaign and confirms that it is fully compliant with CTIA guidelines and operator-specific requirements.
|Submitted to carriers
Campaign has been submitted for carrier's review and approval. At this stage, the campaign network status may vary from carrier to carrier. For more details on carrier network status, see (link to Carrier Network Status).
Your campaign has been approved by all the carriers and can be launched.
Your campaign is not compliant with CTIA guidelines and operator-specific requirements and has been rejected by Infobip compliance team. This status is only used in extreme cases, when campaign purpose is not aligned with the guidelines.
Campaign Network Status
Once the campaign has been approved by the Infobip Compliance Team and the submission to carriers has started, the campaign gets a specific network level status per each network.
Campaign has not been submitted to carrier.
Campaign has been submitted to carrier, and is pending carrier feedback.
The campaign is being certified by Infobip team and the carrier. Status can only apply for T-mobile, Verizon and AT&T network statues. Other carriers to not require certification.
Campaign has been approved by carrier.