To send messages in the US, certain mobile network operators require that you submit a campaign. A campaign contains information about the messages you intend to send, which is then propagated to The Campaign Registry (TCR).
Create and submit campaigns using either of the following ways:
Submit your campaign
To submit your campaign:
- Create a campaign using the Number Registration API. Each campaign must contain the following information:
|Basic information about the campaign
- Connected Brand
- Campaign Summary
- Supported Message Types: SMS/MMS
- Use cases
- Terms & Conditions URL
- Low volume - true/false
- Direct lending - true/false
- Embedded link - true/false
- Embedded phone - true/false
- Age-gating - true/false
- Opt-in Message Example
- Campaign Message Example
- Help Message Example
- Opt-out Message Example
|Customer care information
|Numbers connected to the campaign (to be used as senders within the campaign)
Make sure that you provide the correct information and that your campaign is compliant with local guidelines, as it will undergo a campaign review process.
- Register the campaign and trigger a campaign review.
- Review by Infobip Compliance Team - takes up to 5 working days
- Review by underlying connectivity provider - up to 5 working days and is charged extra
This will trigger the campaign registration within TCR's CSP portal, and will start the campaign review process, as follows:
Once the campaign is fully approved, it is also registered with T-mobile, and you can then send traffic.
If your campaign is rejected, it is then deregistered, and you will be notified via email. You need to submit a new campaign and can use the same number.
You are charged for TCR campaign and brand fees, regardless of the review outcome. If you've registered your campaign directly with TCR, you are charged by TCR. For campaigns that pass internal Infobip review, clients are charged an additional pass-through fee for the compliance review by the underlying connectivity provider.
You are charged a monthly fee for your campaign. For more information about pricing, see North America Pass-Through Fees.
- Check the campaign network status.
The campaign network status indicates the registration status for each of the networks. Once your campaign is Active with all the networks, you can launch your campaign.
To keep track of the campaign status, you can subscribe to the following webhooks for obtaining information about campaign status updates. These webhooks allow you to receive periodic updates when a change occurs.
To receive the campaign status webhooks, create a subscription over Subscription Management, and use REGISTRATION as the channel.
For more information, see Create subscription.
For campaign status from the US Sender Registration App, see Campaign status.
The following table shows campaign status over API.
Campaign API status
Campaign is still being drafted and not ready for review.
From a business perspective, the campaign brief is ready to start the Infobip review process. The Infobip Compliance team review the campaign and provides feedback.
Campaign is being reviewed by Infobip Compliance team.
The Infobip Compliance team finishes the review of the campaign and confirms that it is fully compliant with CITA guidelines and operator-specific requirements.
Campaign has been submitted for carrier's review and approval. At this stage, the campaign network status may vary from carrier to carrier. For more details on carrier network status, see Campaign Network Status.
Your campaign has been approved by all the carriers and can be launched.
Your campaign has been deregistered with all the carriers.
||Your campaign is not compliant with CITA guidelines and operator-specific requirements and has been rejected by the Infobip Compliance team.
Up to 49 numbers can be connected to a single regular campaign. If you need more than 49 numbers connected to the campaign, your campaign needs to be registered with the Number Pooling attribute. This requires a special registration process and additional fees. For more information on such campaigns, contact your account manager or Infobip support.
If you are registered as a Campaign Service Provider (CSP) with TCR, you have the option to register your brand and campaign directly with TCR, but still send your traffic using Infobip.
In this case, when you create the campaign on TCR's CSP portal, you need to select "OpenMarket" as the connectivity partner for your campaign. Once your campaign has been created on TCR, you will need to import it to Infobip.
You then create a campaign with the type set to EXTERNAL_TEN_DIGIT_LONG_CODE with the numbers linked to the campaign. Once it has been created on Infobip, you need to trigger the Register Campaign API request to ensure full registration.