10DLC refers to a 10-digit long code that has been approved for sending A2P messages in the US and US Territories. 10DLC is the preferred alternative to a short code for mobile network operators in the US to better control A2P messaging on their networks.
You'll want to consider 10DLC if you are currently:
- Just getting started with messaging and want to see how SMS in the US can help your business.
- Sharing use of a short code either for multiple, different use cases or with other businesses.
- Using a long code (a.k.a. virtual mobile number) to send P2P messages.
- Using a short code but not getting the value from it based on cost.
10DLC Setup Overview
There are four basic steps to getting set up to use 10DLC:
||Purchase one or multiple numbers.
||Use Numbers over UI or API to buy 10DLC.
||Register a brand
Use Number Registration API to register a brand.
You only need to do this one time regardless how many numbers you buy or campaigns you run. Some mobile network operators use this information to determine whether you are a risk for spam. You have nothing to worry about if your messaging track record is good.
||Submit a campaign brief
Use Number Registration API to to submit details about the campaign that some mobile operators require to submit. They're used for short codes as well as 10DLCs. The brief is simply a description of the campaign you plan to run.
||Configure the number
||This step involves linking the number(s) to your campaign and also to the ID that Infobip has given to your messaging application.
To ensure that the process goes smoothly, we advise looking over our 10DLC Checklist so you know what information you'll need when you start.