10DLC Registration

The registration process for 10-digit long code (10DLC) ensures that your numbers are compliant with US messaging guidelines. 

You can register your 10DLC numbers in the following ways:

• US Sender Registration App
• Number Registration API

For both ways, the overall 10DLC registration process consists of the following steps:

1. Buy a number.
2. Create and register a brand.
3. (optional) Vet your brand.
4. Create a campaign connected to a number.
5. Review by Infobip Compliance team and submit to The Campaign Registry (TCR).
6. Review by underlying provider.
7. Go live.

The following sections describe the registration process steps in more detail.

Buy a number

To send 10DLC traffic, you need to have a dedicated number. You can buy numbers easily via Infobip using:

• Numbers
• Numbers API

You may already have an existing number that you wish to use in Infobip, and it is possible to use this rather than purchase a new number. 

You can request number import in Numbers, selecting the Long Code and US option. Describe your current setup in the comment section.

For more information about buying or importing a number, see the Numbers documentation.

Create and register a brand

The term brand refers to a company's business and legal information. Brand registration involves providing this information to The Campaign Registry (TCR), which works on behalf of certain mobile network operators to verify your company. For example, in the US, both T-Mobile and AT&T use TCR's verification process, which means that until TCR verifies your brand, you can't send messages from a 10DLC number to those operators.

You need to register a brand only once per company. Brand registration incurs a one-time registration fee. For pricing details, see North America Pass-Through Fees.

Use the US Sender Registration app to guide you through the process of registering your brand.

Use the Number Registration API if you wish to register a brand programmatically.

Registering your brand enables you to enter the required information and submit it directly to TCR. The Brands screen lets you see the status of your brand. Once you submit your brand registration, TCR will verify if all the information checks out. If the correct information is provided, brand registration is immediate.

Vet your brand

To ensure a high throughput, or to enable non-US brand's traffic to be terminated, you can vet your brand. Trigger brand vetting either from the US Sender Registration app or over the Number Registration API.

For more information about brand registration and vetting, see Brands.

Create a campaign and submit for review

To send messages in the US, certain mobile network operators require that you submit a campaign. A campaign contains information about the messages you intend to send.

When you create and submit campaigns, the information is initially reviewed by the Infobip team, and is then propagated to The Campaign Registry (TCR).

For each campaign, you need to provide:

• Brand to which campaign would be associated
• Basic information about your campaign
  • campaign name
  • summary
  • use case
• Description of opt-in methods
• Examples of messages
• Support contact information and terms and conditions
• Numbers that will be used with the campaign (up to 49 numbers)

For more information about campaigns, see Campaigns. For details about pricing, see North America Pass-Through Fees.

Campaign review process

Once you've created the campaign creation and submitted it for review, a two-level compliance review process is triggered:

1. Review by Infobip Compliance Team and submission to TCR
2. Review by underlying connectivity provider

Review by Infobip Compliance Team and submission to TCR

The Infobip Compliance team reviews the campaign. It is important that all URLs are live during this review.

If a campaign is rejected, the Compliance team will provide a reason for the rejection.

If the campaign is accepted as compliant, then the Compliance team will move it to the next stage. The Compliance team then registers it with TCR and it is submitted for review by the underlying connectivity provider.

Review by underlying connectivity provider

The underlying connectivity provider reviews your campaign.

You are charged for TCR campaign and brand fees, regardless of the review outcome.

If you've registered your campaign directly with TCR, you will be charged by TCR. For campaigns that pass internal the Infobip Compliance Team review, you are charged an additional pass-through fee for the compliance review by the underlying connectivity provider.

Once fully approved, the campaign is also registered with T-mobile and you can start sending traffic.

In the case of rejection, the campaign is deregistered and you are notified via email. You need to submit a new campaign and you will be able to use the same number.

Go live

Once your number has been procured, and your brand and campaign have been fully registered and approved, your campaign can go live!

For more information about throughput, see Throughput.