Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onOctober 13, 2025.

Sports marketing strategies and examples that bring brands closer to the fans.

From boosting customer loyalty with gamification techniques to sponsoring grass roots sports events, we cover 8 sports marketing strategies that any brand can use to reach fans.

Blog.
Inspiration.
Marketing.
sport and entertainment.

Posted onOctober 13, 2025.

How to change WhatsApp to a business account.

Learn how to convert WhatsApp to a business account on Android or iPhone. Step-by-step guide covers chat backup, business profile setup, labels, catalogs, quick replies, and when to upgrade to WhatsApp Business API for advanced messaging and customer support.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 10, 2025.

WhatsApp broadcast vs group: Which to use for business.

Discover the key differences between WhatsApp Broadcast, Groups, and the Business API. Learn which model best fits your business needs and why the WhatsApp Business API is the better choice for scalable, automated, and measurable communication.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 7, 2025.

Fan engagement: The ultimate guide for sports teams in 2025 .

Discover the ultimate guide to fan engagement in sports — from personalized experiences and gamification to the latest tech innovations driving loyalty, revenue, and growth.

Blog.
Best Practices.
Conversational experience.

Posted onOctober 6, 2025.

6 ways to deliver thrilling Halloween marketing campaigns.

Tricks, treats, and big results. With personalized messages, omnichannel strategies and AI-powered campaigns, customer engagement takes the spotlight this Halloween. Discover how.

Blog.
Best Practices.
Conversational experience.
Retail.

Posted onOctober 3, 2025.

Top 10 best SMS APIs of 2025: Features, pricing & use cases .

With billions of messages sent every year, SMS remains the fastest and most reliable way to reach customers. This guide breaks down the top 10 SMS API providers; covering features, pricing, and use cases, so you can find the right fit for your business.

Blog.
Best Practices.
SMS.

Posted onOctober 2, 2025.

Next-level engagement with Infobip’s AI messaging suite.

Engaging customers takes more than just great content. You need precise timing, intelligent channel selection, and smart targeting. AI messaging suite delivers all this without compromising privacy.

Blog.
Awareness.
Conversational experience.

Posted onSeptember 30, 2025.

WhatsApp schedule message: How to automate and scale messaging for business.

Learn how to schedule WhatsApp messages for business campaigns. Discover the difference between consumer hacks and enterprise scheduling with Infobip.

Blog.
Awareness.
WhatsApp Business.

Posted onSeptember 29, 2025.

WhatsApp lead generation: Capture and convert leads efficiently .

WhatsApp lead generation moves fast. It helps you connect with customers quickly, cut response times, and actually get more people to convert. Learn how.

Blog.
Best Practices.
WhatsApp Business.

Posted onSeptember 26, 2025.

Apple supports RCS on iOS 18.

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

Blog.
Trends and Insights.
RCS.