Policies
EARLY ACCESSThis page contains the policies that are applicable when using Customer Profiles.
Data retention policy
When you use Infobip's services, we collect and process personal data. We also keep the data that you store in databases and repositories such as Customer Profiles and Knowledge Base.
Example: Mobile phone number, channel-specific unique IDs, email address of the person you contact, and the content of the communication that you send or receive.
Data retention and deletion
It is important to make sure that the personal data, which we process on your behalf, is deleted after an appropriate time.
We take into consideration your:
- Business needs
- Applicable legal requirements
Unless otherwise agreed with you, we will implement default retention rules to make sure that your data is not kept longer than necessary.
Default retention period
| Data | Details | Trigger for deletion | Default retention period after deletion is triggered |
|---|---|---|---|
| Customer Profiles events | For more information, refer to Data retention for events. | Date the event was created | 6 months |
Custom retention
To change the default retention period, contact Support or your Infobip account manager.
There are no charges to decrease the retention period. You will be charged a fee to increase the period.
Long-term retention
The following data is retained while Infobip services are actively used:
- All end user records in Customer Profiles
- Other account-level settings
The data is deleted only either on contract termination or after 18 months of account inactivity.
Frequency of deletion
Once a day, Infobip checks whether any data needs to be deleted based on the default/custom retention period, and deletes the relevant data.
Deleted data is not recoverable.