Getting Started

To use Zalo for business communication, you must either create a new Zalo Official Account or use an existing one.

Zalo Official Account

Zalo Official Account is a dedicated Zalo account for businesses, press, and government agencies on Zalo to communicate with Zalo users. 

You can create a Zalo Official Account free of charge. Zalo official accounts are of the following types:

• Enterprise: For businesses, brands, and shops to introduce products, services, and customer care
• Content: For press agencies and artists
• State agencies: For agencies, state organizations, and public administrative services

Create an Official Account

Carry out the following actions to create a Zalo Official Account:

1. Log on to the Zalo Official Account management portal.
2. Click Create a new Official Account.
3. Choose the account type.
4. Enter information about the channel. Example: Name of the channel and its purpose.
5. Get your account verified by Zalo so that you can use it for business purpose.
6. Update your channel profile Information in Zalo Official Account Manager.

Get your Zalo Official Account Verified

To use Zalo services such as ZNS, your Zalo Official Account must be verified by Zalo. For more information about getting your account verified, refer to the Zalo website.

Connect your Zalo Official Account to your Infobip Account

To start using Zalo, contact your dedicated Infobip Account Manager or contact our Sales team by using the Infobip Contact form.

You need the following channel information for the setup. You can find this information on your Zalo Official Account profile page.

• Zalo Official Account ID
• Zalo Official Account name

Next Steps

Read about compliance information and other guidelines for using Zalo channels. This information helps you avoid being flagged for improper use of Zalo.