RCS Business Messaging (RBM)
Infobip enables telcos and enterprises to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution, provides RBM agent lifecycle management. MaaP provides messaging benefits, including throughput control, content and spam control, whilst Infobip’s wider CPaaS offering enables connectivity with other Mobile Network Operators (MNOs). Operational benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.
RCS and RBM will be supported on Apple devices in September 2024.
Features
Rich media
Attract your customers with images, GIFs, videos, QR codes, and links.
Branding
Keep your messages aligned with your brand name, logo, and coloring.
Metrics
Track message delivery and customer engagements.
Suggested replies
Customize your single-tap reply buttons.
Two-way communication
Receive questions and offer support.
Verified sender
Secure your communication when delivering confidential information.
Infobip MaaP
Infobip MaaP is a main interface for full RBM agent lifecycle management. It consists of two parts - Aggregator and Carrier. Aggregator web interface is focused on aggregators to create brands, senders and sending and receiving RBM messages over API. Carrier web interface is focused on carriers, where they receive all requests for approving or rejecting the senders. Brand is a business or organization that is interested in leveraging RCS and to engage with customers. Aggregator acts as an intermediary between brands and the end users. Carrier refers to Mobile Network Operator that provides mobile telecommunications services.
