Broadcast performance
The metrics in Broadcast will help you better understand how your communication efforts are fairing and reshape, accordingly, any messages you plan to send to your customers in the future.
Analyze view
Click the communication in question and the Analyze view page will open together with the metrics and graphs that will give you a better performance overview.
Basic metrics
The information found in this section is related to the communication that`s in progress or finished, and it includes the following for all the channels:
- Number of recipients
- Number of sent messages or calls
- Cost
Delivery and completion rates
Track progress via Delivery rate by checking the percentage of messages that are successfully reaching the intended recipients while the communication is still in progress. The graph represents the percentage of messages that have been delivered through the primary channel set, and additionally the percentage of messages sent by means of SMS failover.
Completion and Click-Through rates track successfully delivered messages and clicks by number and percentage against the total number sent. This is for both the primary source of communication and failover messages where URL tracking is enabled for both of them. Failover messages are still considered as completed if sent successfully.
Delivery by Status differs per channel:
| SMS | Mobile Push | Voice | Web Push | |
| No Error Handset Error User Error Operator Error | No Error Registration Error Expiration Error Cloud Error | No Error Dropped Bounced System Error | Answered Machine Answered No Answer Busy Undeliverable | No Error Registration Error Expiration Error Cloud Error |
Detailed information per channel is available in the Response status and error codes.
Channel specific metrics
The Analyze view also offers per-channel information, except for the delivery and completion rates that are available for all the Broadcast channels. The data you will see depends on what metrics you have enabled for your communication.
| SMS | Mobile Push | Voice | Web Push | |
| Delivery Rate and Completion Rate | Delivery Rate and Completion Rate Seen Rate | Delivery Rate and Completion Rate Unique Open Rate and Unique Click Rate Tracking Click to Open Rate Bounce Rate Clicks per Device and OS Spam Complaints Rate Unsubscribed Rate | Delivery Rate and Completion Rate Answered Calls Call Time | Delivery Rate and Completion Rate |
Communication summary
The Summary panel on this same page will show the following data but only if the communication has been completed:
- Recipients (if it`s persons, tags, or segments)
- Message validity period and sending speed
- Scheduling information
The summary panel information is the same for all channels that can be used in Broadcast.
Available actions
When you want to generate the report, click Get report> Create, and the file will be sent to your email address. To create custom reports, click the link inside the Get report window.
Click the three-dots menu for more channel-specific actions that will allow you to do the following:
| SMS | Mobile Push | Voice | Web Push | |
| Duplicate See in logs Pause/Resume (for Broadcast in progress) Stop (for Broadcast in progress) Save Template | Duplicate See in Logs Pause/Resume (for Broadcast in progress) Stop (for Broadcast in progress) Save Template | Duplicate See in Logs Pause/Resume (for Broadcast in progress) Stop (for Broadcast in progress) Save as Content Email Template Save HTML Download HTML | Duplicate See in Logs Pause/Resume (for Broadcast in progress) Stop (for Broadcast in progress) Save Template | Duplicate See in Logs Pause/Resume (for Broadcast in progress) Stop (for Broadcast in progress) Save Template |
Message preview
For a quick preview of your messages, go to Preview page.
