Broadcast
Broadcast performance

Broadcast performance

The metrics in Broadcast will help you better understand how your communication efforts are fairing and reshape, accordingly, any messages you plan to send to your customers in the future.

Analyze view

Click the communication in question and the Analyze view page will open together with the metrics and graphs that will give you a better performance overview.

Basic metrics

The information found in this section is related to the communication that`s in progress or finished, and it includes the following for all the channels:

  • Number of recipients
  • Number of sent messages or calls
  • Cost

Delivery and completion rates

Track progress via Delivery rate by checking the percentage of messages that are successfully reaching the intended recipients while the communication is still in progress. The graph represents the percentage of messages that have been delivered through the primary channel set, and additionally the percentage of messages sent by means of SMS failover.

Delivery Rate Report

Completion and Click-Through rates track successfully delivered messages and clicks by number and percentage against the total number sent. This is for both the primary source of communication and failover messages where URL tracking is enabled for both of them. Failover messages are still considered as completed if sent successfully.

Delivery by Status differs per channel:

SMSMobile Push EmailVoiceWeb Push
No Error   
          
Handset Error   
 
User Error          
 
Operator Error
No Error          
   
Registration Error
           
Expiration Error
 
Cloud Error
No Error   
          
Dropped     
        
Bounced
             
System Error
Answered      
     
Machine Answered         
 
No Answer
         
Busy
      
Undeliverable
No Error          
   
Registration Error
           
Expiration Error
 
Cloud Error

Detailed information per channel is available in the Response status and error codes.

Channel specific metrics

The Analyze view also offers per-channel information, except for the delivery and completion rates that are available for all the Broadcast channels. The data you will see depends on what metrics you have enabled for your communication.

SMSMobile PushEmailVoiceWeb Push
Delivery Rate and Completion RateDelivery Rate and Completion Rate
 
Seen Rate
Delivery Rate and Completion Rate
 
Unique Open Rate and Unique Click Rate Tracking
 
Click to Open Rate
 
Bounce Rate
 
Clicks per Device and OS
 
Spam Complaints Rate
 
Unsubscribed Rate
Delivery Rate and Completion Rate
 
Answered Calls
 
Call Time
Delivery Rate and Completion Rate
 

Communication summary

The Summary panel on this same page will show the following data but only if the communication has been completed:

The summary panel information is the same for all channels that can be used in Broadcast.

broadcast-summary-no-campaign

Available actions

When you want to generate the report, click Get report> Create, and the file will be sent to your email address. To create custom reports, click the link inside the Get report window. 

broadcast-get-report-no-campaign

Click the three-dots menu for more channel-specific actions that will allow you to do the following:

SMSMobile PushEmail VoiceWeb Push
Duplicate
 
See in logs
 
Pause/Resume (for Broadcast in progress)
 
Stop (for Broadcast in progress)
 
Save Template
Duplicate
 
See in Logs
 
Pause/Resume (for Broadcast in progress)
 
Stop (for Broadcast in progress)
 
Save Template
Duplicate
 
See in Logs
 
Pause/Resume (for Broadcast in progress)
 
Stop (for Broadcast in progress)
 
Save as Content Email Template
 
Save HTML
 
Download HTML
Duplicate
 
See in Logs
 
Pause/Resume (for Broadcast in progress)
 
Stop (for Broadcast in progress)
 
Save Template
Duplicate
 
See in Logs
 
Pause/Resume (for Broadcast in progress)
 
Stop (for Broadcast in progress)
 
Save Template

Message preview

For a quick preview of your messages, go to Preview page.

broadcast-message-preview-no-campaign

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