Performance

EARLY ACCESS

Use performance data from active or finished journeys to review results and optimize future journeys. To access Journey analytics, see Journey analytics.

Journey summary

View a summary of the journey from the Journeys list page.

Journey element metrics

You can view metrics for individual journey elements. Each element provides different metrics. To view available metrics, hover over the metric indicators in an element.

Campaign performance

To view overall performance:

In the journey, select View journey performance.
Open the Campaign performance tab.

Metrics

Metric	Description
Profiles in journey	The number of unique end users who entered the journey within the selected time range.
Profiles exited	The number of people who exited the journey at an exit point. Helps measure journey completion rate. In journeys without a goal, this is an important success metric.
Active profiles	The number of people who entered the journey, received a message, and performed an action (for example, message view, opened, or link clicked).
Goal performers	The number of people who entered the journey and performed the target event at least once.
Messages sent	The total messages sent across all channels. See the Channel details section for a breakdown by channel.
Traffic Cost	The total cost of send traffic for the journey.

Traffic data includes:

Data for each channel in the journey (for example, Email, SMS, and Viber).
Data for non-send elements in the journey (for example, Wait for an Event).

If a journey has a specific goal, the performance analytics include the data related to the goal. Example: If the goal is for the ItemPurchased event, the performance analytics include the total number of purchases.

IVR insights

To view IVR performance, select View journey performance and open the IVR insights tab.

IVR insights include:

Filters: Filter by date range and journey version.
Call volume: Total calls made within the journey.
Calls over time: Trend of call volume over the selected period.
Performance: Completion rate and drop-off points.
Journey usability: How end users navigate through IVR menu options.
Menu collect details: Data collected from IVR interactions.

Performance of channels

Channel metrics

For channel-level metrics, see Analyze section.

Generate reports for your journey

To generate a report for journey channels, select the three-dots menu inside the Journey > Get report > Create. The report is sent to your email address. To create custom reports, go to Analyze > Reports.

SFTP import

If your journey uses the SFTP Import entry point, you can review import performance in View journey performance > SFTP Import.

In the journey editor, select View journey performance > SFTP Import tab to see the import performance. You can see the following data:

Column	Description
Date time	Timestamp of when the file was fetched from your SFTP server.
SFTP connection	The SFTP connection used. Connection errors are displayed here if applicable.
File	The name of the file fetched from your SFTP server.
Total entries	The total number of entries in the uploaded .csv file.
Valid entries	The number of entries successfully added to the journey.
Invalid entries	The number of entries not added to the journey. See reasons below.

Invalid entries can occur for the following reasons:

Imports with one type of contact information (phone number or email): An error is displayed if the contact information is empty or invalid.
Imports with both types of contact information (phone number and email):
- Both invalid: Error is displayed.
- One valid, one invalid: Error is displayed.
- One valid, one empty: Valid — no error.

If there are many invalid entries, review and correct your file.

You can also export the SFTP import performance data. Select Export to export the data as a .csv file.

Monthly engaged persons consumption report

Journeys usage is measured using Monthly Engaged Persons (MEP). One MEP represents a unique person profile that enters one or more journeys at least once during a month. A profile is counted once per month regardless of how many times it enters journeys or whether messages are sent.

A person enters a journey when they meet the defined entry conditions for the journey. Example: Belonging to a segment, triggering an event, or being added through SFTP file import.

How to use MEP reports

Use the MEP consumption report to view statistics about engaged profiles in your account. This helps you track subscription charges for engaged profiles each month. The report includes the date and time of engagement, and MEP by campaign.

How MEP is calculated

Each unique person profile that enters a journey during a month is counted as MEP for that month.

The following table shows the actions taken by end users that count as an MEP. If multiple actions apply to the same end user, only one MEP is counted for that end user.

Action	MEP count
An end user entered 1 journey multiple times in a month.	1 MEP
An end user entered multiple journeys in a month.	1 MEP
An end user entered multiple journeys and received messages through different channels.	1 MEP
An end user entered the journey but did not receive the message.	1 MEP
An end user entered a journey that does not contain Send elements (for example, a profile update journey).	1 MEP
An end user did not enter any journeys but received a message sent over API or Broadcast.	Not counted

NOTE

MEP depends only on whether the end user entered a journey. It does not depend on whether a message was sent, received, or acted on, or on the types of elements in the journey.

View MEP consumption metrics

You can view MEP consumption metrics in the following ways.

Create MEP consumption report

On the Infobip web interface, go to Analyze > Reports > Create Report.
Select MEP Consumption.
Name the report.
Select the Month for which you want the report. You can select from the last 3 months.
Select Accounts to view all your accounts or filter the report by sub-account.
Select the format in which you want to export the report. Available formats are .xlsx and .csv.

NOTE
If you have a large amount of MEPs (more than 10,000) select .csv format.
Select Create report.

A report of the data is generated. The following information is included in your report:

Person ID
Engaged At
Billed At
Campaign ID
Campaign Name

View MEP consumption dashboard

View the dashboard

To access the MEP consumption dashboard for your account, on the Infobip web interface, go to Journeys > Analytics > MEP consumption tab.

NOTE

This feature is only available to users with the Analyze manager or Communication manager role in your account. Contact your Account Manager if you believe you should have access to this report.

By default, the dashboard shows data for the current month. You can view data for up to three previous months. The dashboard shows data up to the current date. Example: If you view the dashboard on the 10th of the month, the MEP statistics shown are only up to the 10th.

The dashboard contains the following information:

Current subscription amount

Shows the current subscription plan that is applied to your account.

MEP consumption

Shows total MEP consumption for all your accounts.

Top 10 MEP consuming journeys

Shows a table view of the top 10 journeys by MEP consumption.

Generate a report

Select Create report.
To view the generated report, go to Analyze > Reports (opens in a new tab).

Advanced analytics

IMPORTANT

Early Access for Advanced Analytics is available only to customers who meet specific criteria. For more information about the early access program, contact your Infobip account manager.

The Journeys Analytics tab provides advanced reporting and analysis tools for monitoring journey performance and audience activity.

Available features

Depending on your Journeys package, different analytics capabilities are available.

Feature	Start/Starter Package	Grow/Enterprise Package	Scale Package
Standard dashboards	Overview, MEP consumption	Overview, MEP consumption	Overview, MEP consumption
Custom dashboards	No	No	Visualizations, Custom dashboards
Explore from here	No	No	Yes
Export	No	Yes	Yes
Data refresh rate	24 hours	6 hours	2 hours

Analytics dashboard

To view reports and dashboards:

Go to Automation Studio > Journeys > Analytics.
When you access analytics for the first time, select Enable. A screen containing the terms and conditions is displayed.
Go through the agreement.
Select Accept to access analytics.
By default, you land on the overview dashboard that shows a high-level view of all your journey communication performance.

Custom reports and dashboards

Use custom reports to create tailored visualizations for your specific needs. Custom reports are available for Scale package users.

To create a visualization:

Go to Automation Studio > Journeys > Analytics.
Select Custom Reports.
Select New Visualization.
Use the Visualizations editor to configure your report.

You can export any widget to CSV or Excel format. To export a report from the standard dashboard, select the (...) button and choose the file format.

Custom dashboards allow you to group visualizations into a single view. You can drill into data from any standard or custom dashboard.

Stop and delete Overview