TikTok delivery and seen reports

This page explains how to track delivery and seen status for outbound TikTok messages sent through Infobip.

Delivery and seen reports are delivered to your system through webhooks and allow you to monitor message status and user interaction.

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How message status reporting works

When you send an outbound TikTok message, Infobip assigns a unique message identifier to the request.

As the message progresses through the delivery lifecycle, Infobip sends status updates to your configured webhook endpoints.

Message status reporting includes:

• Delivery reports
• Seen reports

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Delivery reports

Delivery reports indicate whether an outbound TikTok message was delivered successfully or failed. You can use them to monitor message success and identify delivery issues.

When a delivery event occurs (a message is delivered to the TikTok platform or it cannot be delivered and fails), Infobip sends a delivery report to your webhook endpoint.

To receive delivery reports, configure a subscription for delivery events during the TikTok API setup.

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Seen reports

Seen reports indicate when a TikTok user views an outbound message and can help you understand user interaction with your messages.

When a user views a message, Infobip sends a seen report event to your webhook endpoint.

To receive seen reports, configure a subscription for seen events during the TikTok API setup.

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Correlate reports with outbound messages

Both delivery and seen reports include the message identifier assigned when the message was sent.

Use this identifier to:

• Match reports to outbound messages
• Update message status in your system
• Track message lifecycle events

Keep in mind that outbound TikTok messages have a limited validity period.

Messages that are not delivered within the supported validity window are not sent, and no seen report is generated for those messages.

Use delivery reports to detect messages that expire before delivery.

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