Email

Infobip Email is a cloud based, all in one communication solution suited for both transactional and marketing message delivery. Use Email to create rich, personalized and responsive emails using the easy to use drag and drop email design editor, or using the HTML editor.

Email messaging is a simple way for ad-hoc one-way communication, or more advanced template management, scheduled sending, or communication flows for one-to-one and one-to-many. 

Email Main Flow

This solution includes reporting, which allows you to create reports around basic statistics, such as open rates, click-through rates and more. Sending emails is done over the web interface, HTTP API or SMTP, which you can read more about in the Technical Specifications.

Features

Rich Design Editor


Use the drag and drop email design editor to easy build good looking emails. Add buttons, images, HTML. Adjust layouts and style. And customize and preview emails for any device.

Templates


Build templates and use them as many times as needed to save time and remain consistent. The editor supports the building of rich templates in the UI or through HTML, and send them over the web interface or API.

Personalization


Seamlessly personalize emails for each of your customers using attributes and place holders. Send dynamic content using handlebar helps within your HTML content, and define placeholder parameters.

Journey Flows


Use the visual flow builder to create journeys quickly, and re-use them at any time for recurring campaigns. Define targeted customer journeys and trigger sends based on certain events at the right moment.

Manage Subscriptions


Manager subscriptions automatically using the build-in footer functionality. Unsubscribe contacts are automatically detected and moved into specific lists so as to no longer include in campaigns.

Tracking


Collect service quality feedback and customer engagement insights by tracking several events. Capture delivery stats, bounce rates, spam reports, link clicks, opens and unsubscribes.

Available Solutions

Flow Icon Flow Broadcast IconBroadcast API IconAPI

Technical Specifications

Here you can see a high-level overview of all components included in the process of connecting your enterprise email to Infobip and sending communications through Email.

Email Tech Flow

To be able to send emails via the Infobip platform you will need to choose a suited method when establishing a connection. 

HTTP API – This is used to send transactional emails, but in some cases for marketing traffic also. With HTTP API you can set up a connection quickly and start sending and tracking. You can also manage the sends via Infobip send email HTTP API. 

SMTP API – This is a simpler connection to set up and troubleshoot compared to HTTP API, however, is used solely for transactional traffic.

HTTP API vs SMTP API  HTTP SMTP
Pros
  • Rapid email delivery
  • No blockages
  • Optimized security
  • Analytics
  • Simple setup
  • Plaform-independent
  • Simple troubleshooting
Cons
  • More complex solution (requires technical skills)
  • Modifiability
  • Slower performance for bulk delivery
  • Changing email deliverability
  • Possible blockage of port 25

If you are sending promotional traffic having set up a connection via the web interface, be sure to use the email editor to create, optimize, manage and track promotional traffic. 

Before Getting Started

Before getting started, you’ll need your domain or subdomain with which you will be sending emails. That domain will be the address which appears in the From field for your recipients. 

If you have an existing domain, it is recommended to use a subdomain. This is to minimize the potential impact other traffic might have on your main domain. Note that you will still be able to send emails as the main domain when using a subdomain. 

If you do not have domain set up yet, contact your hosting provider to supply it for you, then move on to the next section. 

You will also need to have an Infobip account to start setup. Please login or register for an account to continue setup.