infobip email channel

Infobip Email is a cloud-based, all-in-one communication solution suited for both transactional and marketing email message delivery. It allows users to create rich, personalized, and responsive emails using a drag-and-drop interface or through simple HTML code editing. Email messaging can be simple with ad-hoc one-way communication or more advanced with template management, scheduled sending, or communication flows for both one-to-one and one-to-many communication journeys.
Users have the option to manage and segment contacts over API or the People module within the Infobip web interface.

Our Email solution includes reporting, which allows users to create reports on basic statistics, such as open rates, click-through rates, and more. Sending emails can be done over the Infobip web interface, HTTP API, or Simple Mail Transfer Protocol (SMTP).

Over web interface, you can:

  • Manage contacts and segments in the People module

  • Create and manage email body templates with the Drag-and-Drop Design Editor or HTML Code Editor

  • Send one-way email messages over Broadcast communication

  • Manage advanced communication flows

  • Analyze success metrics using the Analyze module

With the Infobip Email API, you can send personalized email messages using HTML or templates. To activate a channel, contact your Account Manager or reach out to us.


To use the Infobip platform, you need credentials. If you already have an Infobip account, log in to the web interface. Otherwise, here's how to create an account.


Rich Design Editor
Create rich email messages with the drag-and-drop email builder. Add buttons, images, HTML, and content blocks; adjust layout and styles to make your email look great on any device.
Build a template once and use it as many times as you need to save time and remain consistent. Build custom, rich templates using the Email design editor or HTML code editor and send them from the Infobip API or web interface.
With placeholders, you can easily personalize all your emails for each customer. First name, address, subscription, or any other custom value is supported. Send your personalized emails from the Infobip API or web interface.
Send emails with dynamic content. To send emails with dynamic content, use handlebar helpers within your HTML content and defining placeholder values in the parameter of the request.
Journey Flows
Create personalized and targeted customer journeys and trigger them at the right moment (opened emails, clicked links, or no engagement). Use the visual Flow builder to create journeys in minutes and use them any time.
Manage unsubscribes automatically by adding the prebuilt unsubscribe placeholder. Your unsubscribed email recipients will be automatically removed from the list at no cost.
Collect service quality feedback and customer engagement insights by tracking email delivery, bounce rates, spam reports, link clicks, opens, and unsubscribes.
Responsive Emails
Optimized for both desktop and mobile email clients. Preview your messages before sending to ensure your emails will look great on every device.