Infobip Email is a cloud based, all in one communication solution suited for both transactional and marketing message delivery. Use Email to create rich, personalized and responsive emails using the easy to use drag and drop email editor.
Email messaging is a simple way for ad-hoc one-way communication, or more advanced template management, scheduled sending, or communication flows for one-to-one and one-to-many.
This solution includes reporting, which allows you to create reports around basic statistics, such as open rates, click-through rates and more. Sending emails is done over the web interface, HTTP API or SMTP, which you can read more about in the Technical Specifications.
Rich Design Editor
Use the drag and drop email editor to easy build good looking emails. Add buttons, images, HTML. Adjust layouts and style. And customize and preview emails for any device.
Build templates and use them as many times as needed to save time and remain consistent. The editor supports the building of rich templates in the UI or through HTML, and send them over the web interface or API.
Seamlessly personalize emails for each of your customers using attributes and place holders. Send dynamic content using handlebar helps within your HTML content, and define placeholder parameters.
Use the visual flow builder to create journeys quickly, and re-use them at any time for recurring campaigns. Define targeted customer journeys and trigger sends based on certain events at the right moment.
Manage subscriptions automatically using the built-in footer functionality. Unsubscribe contacts are automatically detected and moved into specific lists so as to no longer include in campaigns.
Collect service quality feedback and customer engagement insights by tracking several events. Capture delivery stats, bounce rates, spam reports, link clicks, opens and unsubscribes.
Here you can see a high-level overview of all components included in the process of connecting your enterprise email to Infobip and sending communications through Email.
To be able to send emails via the Infobip platform you will need to choose a suited method when establishing a connection.
HTTP API – This is used to send transactional emails, but in some cases for marketing traffic also. With HTTP API you can set up a connection quickly and start sending and tracking. You can also manage the sends via Infobip send email HTTP API.
SMTP API – This is a simpler connection to set up and troubleshoot compared to HTTP API, however, is used solely for transactional traffic.
|HTTP API vs SMTP API
- Rapid email delivery
- No blockages
- Optimized security
- Simple setup
- Simple troubleshooting
- More complex solution (requires technical skills)
- Slower performance for bulk delivery
- Changing email deliverability
- Possible blockage of port 25
If you are sending promotional traffic having set up a connection via the web interface, be sure to use the email editor to create, optimize, manage and track promotional traffic.
Before Getting Started
To use any Infobip product, you need to sign up for a free account. See: Create an Account for more details.
Once you create an account, you are automatically enrolled to a free trial until you run out of allocated free credits.
Here are some email-specific details to keep in mind while on the free trial:
- You can use a default email domain, selfserviceib.com that has been preset and will appear automatically once you start creating your communication. Note that once you upgrade the account to the paying one, you'll need to set up your own domain.
Upgrade to a paying account
At any time, you can decide to finish the free trial and upgrade your account. Use the UPGRADE OPTIONS button on the Home page to view available billing options.
Set up a domain
Once you upgrade your account to the paying one, you'll need to set up a domain or subdomain with which you will be sending emails. That domain will be the address which appears in the From field for your recipients. If you have an existing domain, it is recommended to use a subdomain. This is to minimize the potential impact other traffic might have on your main domain. Note that you will still be able to send emails as the main domain when using a subdomain.
If you do not have the domain set up yet, contact your hosting provider to supply it for you, then move on to the next section.