Segment types
Customer Profiles provides two types of segments:
- Predefined segments
- User-defined segments
Predefined segments
Predefined segments are automatically available in Customer Profiles.
The following predefined segments are available:
- Active mobile users - Uses the App Launch event that has happened more than or equal to 1 time in the last 30 days
- Inactive mobile users - Uses the App Launch event that has not happened more than or equal to 1 time in the last 30 days
NoteThese segments automatically update based on user activity. You cannot edit or delete predefined segments.
User-defined segments
User-defined segments are custom segments that you create based on specific criteria. They give you complete control over your segmentation strategy.
You can create segments based on:
- Person attributes (such as location, demographics, custom attributes)
- Events (such as purchases, page views, app launches)
- Combinations of attributes and events
You can edit and delete user-defined segments unless they are currently used in active Journey campaigns.
To create user-defined segments, see Create a segment.