Events
Events help you track customer activities and interactions to create targeted communication, build comprehensive activity timelines, and power your analytics and segmentation strategies.
Use events to:
- Track customer behavior - Monitor what actions customers perform on your website or mobile app
- Trigger campaigns - Initiate Journey campaigns based on specific customer actions
- Build segments - Create dynamic segments based on event criteria
- Analyze performance - Understand customer patterns and measure engagement with analytics
- Personalize communication - Send relevant messages based on customer behavior
To access events, go to Customer Profiles → Events.