Segments
EARLY ACCESSSegments create dynamic lists of person profiles based on any attribute or behavior. Segment membership changes over time as person profiles start and stop meeting the segment conditions.
You can create segments based on one or more of the following:
- Attributes - Profile attributes (example: City attribute to send offers to people in a specific city)
- Events - Activity associated with profiles (example: Item viewed event to send follow-up messages to people who viewed a specific item)
To access segments, go to Customer Profiles → Segments.
View segments list
The segments list displays the following information:
- Name - Segment name
- Currently used - Number of active Journey campaigns using the segment. Select the number to view the active campaigns. In-use segments cannot be edited or deleted.
- Created - Timestamp when the segment was created
- Updated - Timestamp when the segment was last updated
Use the search bar to find specific segments by name.
View profiles in a segment
To view the person profiles that belong to a segment:
- Go to Customer Profiles → Segments.
- Select the segment.
- Select View profiles.
The profiles in the segment are listed. You can view the segment criteria in the left pane.