Infobip's RCS for Marketing

Brands driving results with Infobip RCS

usecase

From messages to meaningful journeys

RCS upgrades traditional SMS with interactive features, verified branding, and rich media. Deliver campaigns that capture attention, build trust, and move customers closer to conversion

Take your customers on branded journeys with RCS

Send interactive promotional campaigns

Launch interactive marketing campaigns to promote products and drive website traffic using a single carousel message.

Engage and upsell to existing customers

Share product updates and special offers through rich media content that encourages customers to upgrade, increasing engagement, personalizing their experience, and driving revenue.

Automate customer notifications

Automate customer support by sending order status, account info, and delivery confirmation after purchase.

Re-engage your customers

Create a one-way campaign and keep your customers engaged through personalized interactions. Use SMS failover to ensure delivery.

Track performance and get data that matters

Verify message open rates and understand how customers respond and interact with detailed campaign metrics to fine-tune your activities accordingly.

Unlock new revenue streams with RCS for Business

Learn how Rich Communication Services (RCS) can transform business messaging strategies and help Mobile Network Operators deliver trusted, interactive experiences that drive value.

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Use case

Apollo 24|7: Digitally transforming the healthcare CX with a unified omnichannel approach .

95%
omnichannel message delivery rate .
72%
increase in average revenue per order using WhatsApp Flows .
15%
higher conversion rate .

Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS .

2x
increase in conversion .
8%
surge in click-through rates .
133%
rise in engagement .

BankBazaar: 130% higher CTR with RCS Business Messaging .

130%
higher CTR rate .

EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS .

10x
more surveys filled .
2.7%
higher conversion rate .

Some frequently asked questions

What is the difference between RCS and RCS Business Messaging?

RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.

RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.

Features	RCS	RBM
Target audience	Individuals	Businesses
Primary focus	Enhancing personal conversations	Improving business communication
Supported features	Rich media content, location sharing	Interactive buttons, suggested replies, campaign tracking
Adoption	Widespread across mobile carriers and messaging apps	More limited adoption, typically requires additional setup
Examples	Sending delivery notifications for online orders, coordinating plans with co-workers	Sending marketing promotions, providing customer support

Why do people use RCS?

Does RCS fall back to SMS?

What’s the difference between SMS, MMS, and RCS campaigns?

RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.

You can see a side-by-side comparison of SMS, MMS, and RCS below:

SMS	MMS	RCS
Any mobile phone can receive SMS	Not all mobile phones can receive MMS	Supported on Android and Apple devices only
Send text only	Send text, videos, and images	Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions
160 character limit	Higher limit than SMS (dependent on provider)	No character limit
No internet connection required	Requires an internet connection	Requires an internet connection

September 26, 2025

Apple supports RCS on iOS 18.

Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.

Trends and Insights.
RCS.

July 23, 2025

RCS vs SMS: Which is best for your business?.

Let’s look closely at RCS, how brands can benefit from its unique features, and how it compares to SMS overall as a business messaging tool. We go over use cases where businesses have been able to combine SMS and RCS effectively to provide a better and more cost-effective customer experience.