Smarter marketing campaigns powered by RCS
Engage customers with rich, interactive messages that boost click-throughs, sales, and marketing ROI at scale
Brands driving results with Infobip RCS
From messages to meaningful journeys
RCS upgrades traditional SMS with interactive features, verified branding, and rich media. Deliver campaigns that capture attention, build trust, and move customers closer to conversion
Take your customers on branded journeys with RCS
Send interactive promotional campaigns
Engage and upsell to existing customers
Automate customer notifications
Re-engage your customers
Track performance and get data that matters
Verify message open rates and understand how customers respond and interact with detailed campaign metrics to fine-tune your activities accordingly.
Unlock new revenue streams with RCS for Business
Learn how Rich Communication Services (RCS) can transform business messaging strategies and help Mobile Network Operators deliver trusted, interactive experiences that drive value.
Apollo 24|7: Digitally transforming the healthcare CX with a unified omnichannel approach
-
95%
omnichannel message delivery rate -
72%
increase in average revenue per order using WhatsApp Flows -
15%
higher conversion rate
Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS
-
2x
increase in conversion -
8%
surge in click-through rates -
133%
rise in engagement
BankBazaar: 130% higher CTR with RCS Business Messaging
-
130%
higher CTR rate
EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS
-
10x
more surveys filled -
2.7%
higher conversion rate
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Some frequently asked questions
RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.
RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.
| Features | RCS | RBM |
|---|---|---|
| Target audience | Individuals | Businesses |
| Primary focus | Enhancing personal conversations | Improving business communication |
| Supported features | Rich media content, location sharing | Interactive buttons, suggested replies, campaign tracking |
| Adoption | Widespread across mobile carriers and messaging apps | More limited adoption, typically requires additional setup |
| Examples | Sending delivery notifications for online orders, coordinating plans with co-workers | Sending marketing promotions, providing customer support |
Benefits of RCS for end users:
- No additional downloads – Users do not have to download another application because all Android devices have built-in RCS
- Verified communication – Businesses must be verified before sending RCS messages to users
- Rich features – Including message reactions, read receipts, and typing indicators
- Large file sharing – Users can send and receive different files in various sizes
Here are some stats on RCS usage:
- 35x customers more likely to read RCS messages than emails (Google)
- 74% of people are more likely to engage with a brand through RCS (Google)
- 62% increase in RBM usage from 2021 to 2022 on the Infobip platform (Messaging trends)
- 350% growth in RBM traffic globally over the next five years (Juniper)
- 140% growth of RCS users by 2028 (Juniper)
Besides Android, Apple recently announced they will support RCS messages on iOS 18.
Yes, an RCS message can be configured to fall back to SMS (also referred to as SMS failover).
Suppose your recipient lacks sufficient service or Internet connections to receive RCS messages from your business. The message will be delivered using a fallback protocol or another app, like SMS, MMS, WhatsApp, or Viber. This means you don’t have to worry about your RCS messages not reaching your customers.
RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.
You can see a side-by-side comparison of SMS, MMS, and RCS below:
| SMS | MMS | RCS |
|---|---|---|
| Any mobile phone can receive SMS | Not all mobile phones can receive MMS | Supported on Android and Apple devices only |
| Send text only | Send text, videos, and images | Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions |
| 160 character limit | Higher limit than SMS (dependent on provider) | No character limit |
| No internet connection required | Requires an internet connection | Requires an internet connection |
RCS vs SMS: Which is best for your business?
Let’s look closely at RCS, how brands can benefit from its unique features, and how it compares to SMS overall as a business messaging tool. We go over use cases where businesses have been able to combine SMS and RCS effectively to provide a better and more cost-effective customer experience.
Google RCS vs. Apple Messages for Business
Get an in-depth look at Google RCS vs. Apple Messages for Business and how brands can elevate their customer experiences with each channel.
Apple supports RCS on iOS 18
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
How to choose an RCS Business Messaging provider?
Find the right RCS provider for your business messaging needs. Discover what to look for and how to maximize message impact.
RCS Business Messaging vs other messaging channels
Explore the evolution of messaging technologies: RCS, SMS, and MMS. Discover the unique features and benefits of each messaging platform.
RCS Business Messaging guide with examples
Discover the power of RCS Business Messaging to build stronger relationships and drive impressive results.