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WhatsApp Business API with pricing you can actually see
Check your rates before you talk to anyone. Launch marketing, support, and authentication on WhatsApp with the platform 2,000+ brands like Uber, Unilever, and LG rely on.
See your exact rates: WhatsApp API pricing calculator
Interactions on the WhatsApp Business Platform are charged per message.
A conversation is a 24-hour message thread with your customer and is charged when your message is delivered.
Conversations are divided into four or five categories depending on the use case – Utility, Marketing, Authentication, Authentication-international and Free-form messages.
Substantial discounts available for messaging volume > 1 million
You can use WhatsApp through
Estimated prices
UTILITY
0€
Authentication
0€
MARKETING (Cloud)
0€
MARKETING (Formerly MM Lite)
0€
FREE FORM
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
Total
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2,000 brands worldwide use WhatsApp on Infobip
Everything WhatsApp can do — payments, flows, calls, catalogs
Delight your customers with dynamic WhatsApp messaging features to elevate your interactions
WhatsApp Business API at every step of the customer journey
Explore how WhatsApp is powering engagement, support, and conversions across the customer journey
The API in plain sight — docs, code, and sandbox up front
Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.
- Access detailed API documentation
- Get 24/7 integration support
- Create custom message templates
Expand your tech stack with multiple integration options for WhatsApp
Integrate WhatsApp with your existing systems and tools or add new applications, such as customer relationship management (CRM) platforms, eCommerce platforms, and chatbots.
Success stories that speak for themselves
See how businesses across industries are winning with WhatsApp API
Unilever: Promoting new products with a conversational WhatsApp chatbot .
14x
higher product sales .290,000
messages exchanged in 7 days .
Nivea: Celebrating diversity and reaching new customers with innovative engagement .
207%
of reach target achieved .250,396
organic reach .
AXA Partners: Automating roadside assistance with WhatsApp .
20%
cases opened through WhatsApp .94%
CSAT rate .
Anand Rathi: Engaging the next generation of investors with omnichannel strategy .
18%
increase in Click-through-rate .30%
growth in conversion .
Segari: 90% reduction in response time with fast and contextualized support .
90%
faster response rates .87%
positive feedback .
Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS .
2x
increase in conversion .8%
surge in click-through rates .133%
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{{meta.stats[2].content}} .FAQs about WhatsApp Business API
The API enables large-scale, automated, and integrated messaging, while the app is limited to small teams and mobile usage.
You can apply for WhatsApp Business API through a verified provider like Infobip.
Pricing depends on message type, region, and conversation category. View WhatsApp pricing
Yes, it supports businesses of all sizes, but is especially valuable for medium and large businesses with higher messaging volumes.
Templates are pre-approved messages that can be sent to customers outside the 24-hour session window.
Yes, including images, PDFs, videos, and interactive content.
Yes, Infobip ensures GDPR, ISO, and Meta compliance.
Learn how it all works
WhatsApp Flows for Business: In-app customer journeys.
Discover how WhatsApp Flows can improve your customer journey. In this blog, we’ll explain what they are, how to set them up, and explore the top use cases.
WhatsApp eCommerce customer journey: Strategies, chatbots and best practices.
Learn how to use WhatsApp for eCommerce success with automation tips, marketing strategies, and real-world use cases.
A guide to the WhatsApp Business Calling API.
Everything you need to know about the WhatsApp Business Calling API and how you can benefit from becoming an early adopter.
How to build WhatsApp Flows in minutes – not days .
The best part about AI? It saves time. What once took hours now takes seconds. That’s exactly what Infobip’s AI Agent does for WhatsApp Flows.
