WhatsApp Business API made easy
Connect with 2B+ users on their favorite app. From promotions to onboarding and payments, Infobip’s WhatsApp API helps you engage, support, and grow — all in one platform.
2,000 brands worldwide use WhatsApp Business API through Infobip
Reach 2 Billion Users on Their Preferred Channel
Delight your customers with dynamic WhatsApp messaging features to elevate your interactions
WhatsApp for every touchpoint
Explore how WhatsApp is powering engagement, support, and conversions across the customer journey
Integrate WhatsApp messaging through API in an instant
Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.
- Access detailed API documentation
- Get 24/7 integration support
- Create custom message templates
Expand your tech stack with multiple integration options for WhatsApp
Integrate WhatsApp with your existing systems and tools or add new applications, such as customer relationship management (CRM) platforms, eCommerce platforms, and chatbots.
Pay as you go: WhatsApp API pricing calculator
Interactions on the WhatsApp Business Platform are charged per message.
A conversation is a 24-hour message thread with your customer and is charged when your message is delivered.
Conversations are divided into four or five categories depending on the use case – Utility, Marketing, Authentication, Authentication-international and Free-form messages.
Substantial discounts available for messaging volume > 1 million
You can use WhatsApp through
Estimated prices
UTILITY
0€
Authentication
0€
MARKETING
0€
FREE FORM
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
Total
0€
Success stories that speak for themselves
See how businesses across industries are winning with WhatsApp API
Unilever: Promoting new products with a conversational WhatsApp chatbot
-
14x
higher product sales -
290,000
messages exchanged in 7 days
Nivea: Celebrating diversity and reaching new customers with innovative engagement
-
207%
of reach target achieved -
250,396
organic reach
AXA Partners: Automating roadside assistance with WhatsApp
-
20%
cases opened through WhatsApp -
94%
CSAT rate
Anand Rathi: 40% increase in CTR with WhatsApp Chatbot built by Infobip
-
40%
increase in CTR -
10%
increase in renewals -
5%
decrease in call center calls
Segari: 90% reduction in response time with fast and contextualized support
-
90%
faster response rates -
87%
positive feedback
Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS
-
2x
increase in conversion -
8%
surge in click-through rates -
133%
rise in engagement
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