
Power Seamless Customer Conversations on WhatsApp
Deliver secure, 24/7 customer interactions and create personalized experiences on the world’s most popular messaging app—with Infobip as your trusted WhatsApp Business Platform provider.
Send your first WhatsApp campaign with Infobip in minutes
2,000 brands worldwide use WhatsApp Business Platform through Infobip

Reach 2 Billion Users on Their Preferred Channel
Delight your customers with dynamic WhatsApp messaging features to elevate your interactions
WhatsApp for every touchpoint
Explore how WhatsApp is powering engagement, support, and conversions across the customer journey
Pay as you go: WhatsApp pricing calculator
Interactions on the WhatsApp Business Platform are charged per message.
A conversation is a 24-hour message thread with your customer and is charged when your message is delivered.
Conversations are divided into four or five categories depending on the use case – Utility, Marketing, Authentication, Authentication-international and Free-form messages.
Substantial discounts available for messaging volume > 1 million
You can use WhatsApp through
Estimated prices
UTILITY
0€
Authentication
0€
MARKETING
0€
FREE FORM
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
International Authentication
0€
Total
0€
Success stories that speak for themselves
See how businesses across industries are winning with WhatsApp
Unilever: Promoting new products with a conversational WhatsApp chatbot
-
14x
higher product sales -
290,000
messages exchanged in 7 days
Nivea: Celebrating diversity and reaching new customers with innovative engagement
-
207%
of reach target achieved -
250,396
organic reach
AXA Partners: Automating roadside assistance with WhatsApp
-
20%
cases opened through WhatsApp -
94%
CSAT rate
Anand Rathi: 40% increase in CTR with WhatsApp Chatbot built by Infobip
-
40%
increase in CTR -
10%
increase in renewals -
5%
decrease in call center calls
Segari: 90% reduction in response time with fast and contextualized support
-
90%
faster response rates -
87%
positive feedback
Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS
-
2x
increase in conversion -
8%
surge in click-through rates -
133%
rise in engagement
{{title}}
-
{{meta.stats[0].number}}
{{meta.stats[0].content}} -
{{meta.stats[1].number}}
{{meta.stats[1].content}} -
{{meta.stats[2].number}}
{{meta.stats[2].content}}
Learn everything about WhatsApp Business by Infobip

A guide to the WhatsApp Business Calling API
Everything you need to know about the WhatsApp Business Calling API and how you can benefit from becoming an early adopter.

WhatsApp vs WhatsApp Business: What’s the difference?
They are both the most popular messaging apps in their class, but what are the differences between WhatsApp and WhatsApp Business? Read on to find out!

How to build WhatsApp Flows in minutes – not days
The best part about AI? It saves time. What once took hours now takes seconds. That’s exactly what Infobip’s AI Agent does for WhatsApp Flows.

Get started guide: WhatsApp Business Platform
The most widely used chat app with 2.7 billion users globally, WhatsApp is an important channel in any business’ communications toolbox. WhatsApp is a simple and secure solution for you to provide customers with complete end-to-end customer journeys within a single app.

WhatsApp Flows explained: Customizing in-app customer journeys (Updated: May 14, 2025)
Discover WhatsApp’s game-changing features Flows and Payments to level up your customer journey. In this blog, we'll explore what they are, how to set them up, and the top use cases.