Email reputation report

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The email reputation report gives you insight into the sending reputation of your email traffic. Reputation is tracked using two key technical identifiers: sending IP and envelope domain.

Reputation data is calculated daily using UTC timezone. Day is the only available time aggregation.

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Dimensions

The following table describes the dimensions available in the email reputation report.

Dimension	Description	Availability
Envelope domain	The "return address" domain used by the mail server to send emails and handle bounces. May differ from the From address. For more information, see Envelope domain system.	Always available
Sending IP	IP address of the mail server used for delivery tracking and reputation management. Only dedicated IPs are shown. For more information, see Purchase and manage dedicated IPs. To build reputation on a new IP, see IP and domain warmup.	Available if you have at least one dedicated IP
Account	Sub-account within your account hierarchy. Includes disabled accounts.	Available if sub-accounts exist
Day	Date of email activity (UTC timezone).	Mandatory

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Filters

The following table describes the filters available in the email reputation report.

Filter	Description	Availability
Account	Include or exclude specific sub-accounts. Includes disabled accounts.	Available if account hierarchy exists
Envelope domain	Include or exclude specific envelope domains.	Always available
Sending IP	Include or exclude specific dedicated IP addresses.	Available if you have at least one dedicated IP

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Metrics

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Email authentication

The following table describes the email authentication metrics.

Metric	Description
SPF success rate	Percentage of emails that passed SPF (Sender Policy Framework) authentication. Measures how well the sender IP is authorized to send on behalf of the domain.
DKIM success rate	Percentage of emails that passed DKIM (DomainKeys Identified Mail) authentication. Measures the integrity and authenticity of email content through cryptographic signatures.
DMARC success rate	Percentage of emails that passed DMARC (Domain-based Message Authentication, Reporting and Conformance) authentication. Combines SPF and DKIM results to verify sender legitimacy and policy compliance.

Each authentication metric can report the following values: Pass, Fail, SoftFail, Neutral, None, Temperror, Permerror, Policy override, Mismatch, Missing, Unknown.

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Sender reputation

The following table describes the sender reputation metrics.

Metric	Description
Sender score	Overall reputation score (0–100) based on a weighted calculation of bounce rate, spam complaints, blocklist impact, spam trap hits, and unknown user rate. Higher scores indicate better reputation. For more information about these factors, see Email deliverability. To track engagement metrics that affect your score, see Email tracking and analytics.

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Inbox provider reputation

The following table describes the inbox provider reputation metrics.

Metric	Description	Values
Google Postmaster reputation	Reputation score provided by Google Postmaster Tools. Reflects how Gmail perceives the sender's reputation. Impacts deliverability to Gmail and Google Workspace mailboxes.	Bad, Low, Medium, High (higher is better)
Microsoft reputation	Reputation score from Microsoft's Smart Network Data Services (SNDS). Reflects how Outlook.com and Microsoft 365 perceive the sender. Impacts deliverability to Microsoft email services.	Green (good) to Red (poor)

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Blocklist status

The following table describes the blocklist status metric.

Metric	Description
Blocklist status	Indicates whether the sending IP or envelope domain appears on major blocklists. Checked against: Spamhaus, SORBS, SpamCop, SURBL, UCEPROTECT, Barracuda, Invaluement. For help with blocklist removal and reputation recovery, see Deliverability services.

Possible blocklist status values: Not listed, Listed (Minor blocklist), Listed (Major blocklist), Listed (Multiple blocklists), Delisted (removed from the blocklist), Pending re-evaluation, Unknown.

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Create an email reputation report

To create an email reputation report, follow these steps:

1. In the web interface (opens in a new tab), go to Analyze > New reports.

2. Under Performance reports, select Email sender reputation, and then Create report.

3. In the Period and schedule section, set the following:

   • Choose whether the report is one-time or recurring.
   • Period: Select Yesterday, This week, or This month.
   NOTE

   The date range uses UTC timezone. Data for the current day is still being collected and is excluded from the report period.

4. In the Structure section, select the dimensions and metrics to include in the report:

   • Dimensions: Select either Sending IP or Envelope domain (mutually exclusive). Optionally, select Account if sub-accounts exist. Day is a mandatory dimension and is always included.
   • Metrics: Select the metrics you want to include. For a description of each metric, see Metrics.

5. In the Filters section, select Add new filter to narrow down your report data. You can filter by Account, Envelope domain, or Sending IP.

6. In the Export options section, set the following:

   • Export file format: Select Spreadsheet (XLSX) or Plain text (CSV).
   • Export file to external server: Select a server configuration if you want to export the report to an external server. To set up a server, select Manage server configuration.
   • Get report download link by email: Enable this toggle to receive a download link by email when the report is ready.
   • Additional recipients: Enter any additional email addresses to receive the report.
   • Direct download: Enable this toggle to generate a shareable download link. Anyone with the link can download the report. The link is valid until the report status changes to Expired.

7. Select Create report.

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View or download a report

After the report is generated, it appears in the Email reputation reports list.

• Ready reports show a Download button. Select it to download the report file.
• Expired reports show a View details button instead.

To access additional actions, select the three-dot menu next to a report:

• View details: Opens the report detail panel.
• Duplicate: Creates a new report with the same configuration. Useful for re-running a report without rebuilding the settings.
• Delete: Permanently deletes the report.

The detail panel has three tabs:

• Overview: Shows report type, occurrence, date range, who requested it, and when it was generated.
• Configuration: Shows the dimensions and metrics included in the report.
• Export details: Shows the file format, external server configuration, and direct download status.

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