Email tracking and analytics

Email tracking and analytics help you understand how recipients interact with your messages. By monitoring delivery, opens, clicks, bounces, and unsubscribes, you gain insight into the effectiveness of your campaigns and can optimize future communications.

Monitor various aspects of your email campaigns with Infobip’s built-in tracking and analytics. You can easily check whether your emails were successfully delivered, see if recipients opened them or clicked on links in the message body, and track unsubscribe activity to understand audience engagement and retention.