Email analytics

Monitor your email campaign performance in Analyze, where you can review overall traffic, engagement by event type, and detailed campaign metrics.

To check your analytics:

1. Go to Analyze → Dashboard.
2. Select Email as your channel.
3. On the General overview dashboard, you can view the following metrics:
   • Total accepted
   • Delivery rate
   • Bounce rate
   • Click-to-open rate
   • Dropped rate
4. The same page also includes detailed sections:
   • Delivery overview: Shows how many messages were successfully delivered and how many failed to reach recipients.
   • Performance overview: Displays how your message content is performing, including total clicks and click rate.
   • Audience overview: Provides detailed insights into audience activity, engagement trends, and audience health.
   • Received messages overview: Summarizes your outbound and inbound message volumes.
5. For more detailed insights, explore the Delivery, Performance, Audience, and Inbound messaging sections.
6. Use the filter option to refine your results by date and time.
7. Optionally, use the share link feature to share your analytics with your team or stakeholders.

To learn more about email analytics, check out the video below.