What is the Voice Trust Center
Voice Trust Center is a set of tools that help businesses demonstrate legitimacy, transparency, and compliance on voice channels. It improves how calls are identified, verified, and presented to end users.
Voice communication is one of the most direct ways for businesses to reach end users. The growing volume of unwanted or fraudulent calls has increased scrutiny from regulators, telecom operators, and recipients. Establishing trust in voice communications is a critical requirement for any organization that places calls at scale.
Voice Trust Center helps recipients understand who is calling and why. It improves call transparency, strengthens brand recognition, and supports compliance with industry standards and regulatory expectations.
Voice Trust Center features
The following table compares the available capabilities.
| Feature | What it does | Availability | Use case |
|---|---|---|---|
| CNAM | Displays a registered caller name on the recipient's device for outbound calls. Retrieves caller identification for inbound calls. | USA only | Identify your business on outbound calls. Retrieve caller information on inbound calls. |
| BCID | Displays a verified company name, logo, and call reason on the recipient's device. Uses STIR/SHAKEN authentication. | USA only Early access | Protect your brand from spoofing. Improve answer rates for important calls. |