Verify your WhatsApp Business Account

Business verification confirms your company's legitimacy and unlocks higher messaging limits, additional senders, and profile visibility. While businesses can start messaging customers immediately after the sender registration process is complete, verification is required for higher messaging limits, additional sender phone numbers, and the ability to display a verified business name in the WhatsApp client.

Verified business benefits

Business verification provides the following benefits:

• Scale business-initiated conversations: Engage up to 1,000 unique customers within a rolling 24-hour period and gradually scale to 10,000, 100,000, or unlimited unique customers per phone number.
• Respond to unlimited customer-initiated conversations: No restrictions on inbound message responses.
• Enhance business credibility: Following business verification, your display name will become visible to the WhatsApp client. You can also request Official Business Account (OBA) status, which adds a blue checkmark and improves brand trust.
• Register additional phone numbers: Verified businesses can add multiple phone numbers under their WABAs (unverified businesses can register two senders).

Documents needed

When you are ready to verify your business, you can start the verification process ↗ from Business Manager's Security Center. You will need to enter your legal business name, address, phone number, and website, then confirm your business details and choose a verification method to receive a confirmation code.

If your business is not listed when you attempt to verify it, you will need to upload supporting documents, such as a business license or articles of incorporation, to confirm the details you enter. You can upload documents in the following supporting languages: Arabic, Bengali, English, French, German, Greek, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Malaysian, Mandarin, Polish, Portuguese, Russian, Spanish, Thai, Turkish, and Vietnamese.

Legal business verification [#legal-business-verification-documents-needed]

Business address and phone number verification [#business-address-and-phone-number-verification-documents-needed]

If you encounter any issues during business verification, there are a few things you can try to troubleshoot ↗, or reach out to your account manager or Support.

After verification, certain business portfolio details become locked and cannot be changed. These include the business's legal name, country, phone number, website address or tax ID. You will also not be able to edit business details of a verified business portfolio used for a WhatsApp Business account.

Primary business location

Your primary business location is the country where your business is based. Meta uses it to decide whether authentication-international rates apply to the authentication templates you send.

Meta tries to determine your primary business location from publicly available information, such as:

• Where your business is publicly traded and listed
• Your business's corporate structure, for example, where a parent company is based or publicly traded

If Meta cannot determine your primary business location, or you need to change it, set it in Business Settings.

If your business is eligible for authentication-international rates, authentication templates delivered on or after your start time for a country are charged at that country's authentication-international rate. Start times are specific to your business and to each country. Authentication templates delivered to users in your verified primary business location are charged at the domestic authentication rate.

Set your primary business location [#set-your-primary-business-location-primary-business-location]

1. Go to Business Settings ↗ in Meta Business Manager.
2. Select the country of your business's primary location of operation from the dropdown, or enter it in the text field. This is where your business has its headquarters and maintains its bookkeeping records.
3. Select Next.
4. Answer the questions on the screen. Meta uses your answers to verify your primary business location.
5. Select Next.
6. Select Submit for review.

Verification can take up to 3 business days. You cannot make changes while your verification is under review. Business Manager shows the status of your primary business location as Verified, Pending verification, or Rejected.

For more information, see Meta's Authentication-international rates ↗ documentation.